Keeping track of the link profiles of inspirational websites provides me with a lot of new link-building ideas. In many cases I can reverse engineer the factors that made them successful so I can create new strategies based on those. I rarely get a "Why didn’t I think of that?" feeling, but the following example definitely made me jealous.
The information on the review site was quite simple. "What are cookies?", "Removing cookies," and "Disabling cookies" were addressed with separate pages containing surprisingly limited instructions. The steps for just a few Windows desktop browsers were given, so I probably need to create a better version containing the phone, pad, and OSX settings to hijack this strategy from the original target site.
In the link profile of www.consumentenbond.nl you’ll find a lot of source URLs containing the word "cookie." All these links were attracted with the same strategy. Even if you don’t understand any Dutch, you can easily see that the list contains universities, government organizations, insurance companies, charity, television/radio stations, large retailers, and many more authority sites. Here are just a few examples:
Universities (Dutch versions, because some English versions linked to Aboutcookies.org):
- http://www.library.tudelft.nl/en/cookies/ (EN)
Local governments (more than 60 occurrences):
… and many more examples. Use Majestic.com, Ahrefs.com, or Moz.com OSE to discover what links you would be jealous of.
What Can We Learn?
This is a great example of out-of-the-box link-building. It is a mindset and not just a strategy. Both Aboutcookies.org and Consumentenbond did a great job. In many cases it seems pure luck or ignorance that activities like these attract a lot of links. I only hope that the link acquisition was as intentional as it seemed, but either way a great example. I will probably wait for a future chance to do something like this, but mimicking the strategy will probably still work in many countries. Good luck!