Friday, October 24, 2014

5 Reasons Google+ Could Prove More Efficient Than Facebook

If you are asked to share your first thought that pops in your mind when you hear “Social media”, your answer would probably be Facebook or Twitter or Instagram, but not Google Plus for sure. Then why experts keep vouching for the network? Google Authorship was one of the reasons. But since it’s dead now, what are the driving forces to motivate Google Plus marketing?
5 Reasons Google+ Could Prove More Efficient Than FacebookFirst reason would be its high engaging audience. As it’s not crowded by anyone and everyone using internet, Google Plus is the home to the largest engaged audience. According to a Forrester study,G+ posts generate as much engagement as Facebook and twice as much engagement than Twitter. It’s striking because the other two are much popular than G+.
The explanation is simple. Not everyone joins and continues with G+. And if anyone does, he does it for a purpose. This works for G+’s engagement quotient. 
The secret also lies in these G+ stats: 
  • Google+ has 540 million monthly active users and 20 million unique mobile monthly users.
  • Engagement on a Facebook post per user is .073% while it’s .069% on a Google plus post.
  • Google+ mobile app user growth from December 13 to May 14 is 14%.
  • Percentage of G+ user interaction with positive brands is 53%, with negative brands is 18%.
  • G+'s percentage of total social logins on websites is 32.9%
  • Average duration of one G+ session is 3.46 minutes
If you are still not enticed to explore the vast possibilities, here are 5 areas where Google Plus can overshadow Facebook.
Better exposure in Google search results: It doesn’t take much to figure out that Google would give preference to Google Plus, when it comes to getting social signals. If you post regularly on the platform, chances are that the people, who follow you or have you in their circles will see your post when they search with a related keyword on Google. Here is an example:
I typed “Sunday Flowers” and got a related Google Plus post of Matt Cutts, who I follow on the platform. 
Similarly, your followers too can get your G+ posts in their Google search results. The more you share on G+, the more your authority will be on Google. G+ Business page posts too appear on search results. Here is how I searched for a new Levi’s collection and got one result from the brand’s G+ page.
No other social network gets such an upper-hand on Google search results. 
Double the reach with Google+ Communities: Google Communities work more like Facebook groups, but they can get you higher traffic. There are almost every kind of communities on G+. 
Choose the communities that create maximum stories and conversations. Not necessarily the most populated communities would be the most engaging ones. Select wisely. Don’t join for the sake of fetching traffic to your website. You need to be active in order to get attention from the fellow members. 
Comment, +1 and share others’ content. When you will leave a comment, make sure to add a little value. Avoid commenting generally like “Nice share” or “thanks for the post”. 
Always post in the right category for content segregation. It also helps your content to appear on the most relevant thread. The categories can be found on the left-hand side of the community page. Let’s see when you click on a category, how it segregates related content from other posts within a community. 
You can see the results from “Nails” are different from that of “Skin”. This feature is effective because no matter how old is your post, it still stands a chance to appear on community front page, if someone searches with categories. 
Moreover, you would notice a significant growth in your social shares as well as follower count if you use Google+ Communities efficiently. However, follow the respective Community rules and watch out for the time slots, when the members get active. 
Google+ ads work differently: Google Plus post ads work in an entirely different way than that of Facebook. Unlike the latter, Google+ post ads don’t run on the network, but on the entire Google’s display network. This not only makes the reach of these ads higher, but also keeps the social network an ad-free zone. 


Unknown said...

ray ban wayfarer
gucci outlet
polo ralph lauren outlet
michael kors handbags
coach factor youtlet
burberry handbags
kate spade outlet
pandora charms
adidas shoes
adidas wings
monster headphones
hollister clothing
coach outlet store
tory burch shoes
polo ralph lauren
ray-ban sunglasses
cheap jordans
cheap oakley sunglasses
coach factory outlet
valentino shoes
cheap beats by dre
air jordan concord
michael kors outlet
oakley outlet
louis vuitton uk
cheap nhl jerseys
toms outlet
toms shoes outlet online
christian louboutin shoes
tiffany and co
oakley outlet
beats studio
louis vuitton outlet online
ray ban sunglasses
true religion jeans
ray ban
true religion
michael kors outlet
kobe bryant shoes
prada shoes

Unknown said...

ray ban sunglasses
cheap football shirts
cheap jordans
bottega veneta wallet
cheap wedding dresses
warriors jerseys
robert griffin jersey,joe theismann jersey,andre roberts jersey,sonny jurgensen jersey,art monk jersey,bashaud breeland jersey,barry cofield jersey,perry riley jersey,e.j. biggers jersey,duke ihenacho jersey,josh morgan jersey
the north face
cheap nhl jerseys
ray ban sunglasses outlet,ray ban sunglasses,ray ban,rayban,ray bans,ray ban outlet,ray-ban,raybans,ray ban wayfarer,ray-ban sunglasses,,rayban sunglasses,cheap ray ban
aaron rodgers jersey,clay matthews jersey,cheap reggie white jersey,matt flynn jersey,jamari lattimore jersey,randall cobb jersey
nike store
swarovski uk
dansko clogs
hermes outlet store
nike air huarache,nike huarache,nike huarache sneakers,nike huarache shoes
spurs jersey
vans for sale
michael jordan jersey
hermes belt
chanel handbags
christian louboutin sale
chicago bulls jersey
futbol baratas
vans sneakers
fivefingers shoes
christian louboutin outlet
gucci outlet
vikings jerseys
chanel handbags
toms outlet

chenlina said...

adidas outlet
cheap ray ban sunglasses
louis vuitton
coach outlet
ugg australia
nike roshe run
ray ban glasses
ugg australia
san antonio spurs jerseys
canada goose outlet

Unknown said...

beats headphones 
moncler jackets
jimmy choo shoes
rolex watches
yeezy boost
uggs outlet
hollister co
michael kors handbags clearance
adidas sneakers

xumeiqing said...

adidas superstar
nike store
polo ralph lauren outlet
michael kors handbags outlet
coach factory outlet
louboutin shoes
converse trainers
red bottoms shoes
moncler outlet
cheap mlb jerseys

Unknown said...

ray ban sunglasses
cheap nfl jerseys wholesale
hermes belt
nike air huarache
cleveland browns jerseys
cheap ray ban sunglasses
ecco shoes
replica watches
nike roshe
coach handbags