Friday, September 26, 2014

How Top Restaurants Serve Up and Stack Up in Mobile SEO

The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.
The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few.
This time around, TSA created an SEO ranking scorecard, too, which looked at the following:
  • Missing Title tags
  • Missing Meta Description tags
  • Large page size warnings, indicating source code more than 250K
  • Click depth warnings, signaling a site buried pages more than three clicks away from the home page
seo-ranking-scorecard-tsa
The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of:
  • Texas Roadhouse
  • Denny’s
  • Eat24
mobile-seo-scorecard
Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014.
Overall, TSA said the SEO ranking scorecard data shows a "continued inconsistency between reformatted mobile experiences and proper implementation."
The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of this nature."
geeral-seo-findings-tsa
In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how websites in this sector can improve their overall mobile experience.

(via)

3 comments:

xumeiqing said...

20160617meiqing
nike free runs
coach factory outlet
coach outlet
coach outlet online
asics outlet
oakley sunglasses
birkenstock sandals
converse trainers
reebok shoes
louboutin
ray ban outlet
air jordan uk
abercrombie and fitch
ray ban sunglasses discount
true religion jeans
michael kors handbags
jordan shoes
true religion outlet
holliste sale
true religion outlet
hollister outlet
rolex submariner
michael kors outlet clearance
ralph lauren outlet
ferragamo shoes
cartier love bracelet
rolex watches
longchamp handbag
dior sunglasses
prada sunglasses
oakley sunglasses
coach outlet online
michael kors outlet clearance
burberry outlet
michael kors outlet
toms
reebok uk

Hua Cai said...

michael kors bags
ferragamo outlet
coach outlet online
mulberry handbags
cheap michael kors handbags
oakley sunglasses wholesale
hollister shirts
lacoste polo shirts
oakley sunglasses wholesale
ray-ban sunglasses
nike air force 1
ralph lauren outlet
prada outlet online
mont blanc outlet
ferragamo outlet
cheap mlb jerseys
reebok outlet store
ralph lauren outlet
herve leger outlet
tory burch outlet
longchamp outlet
cheap jordans
ray-ban sunglasses
police sunglasses for men
true religion outlet
prada outlet
michael kors handbags
burberry outlet online
cheap jordan shoes
dior outlet
cheap oakley sunglasses
celine outlet online
true religion outlet
louis vuitton pas cher
michael kors outlet
20160618caihuali

chenlina said...

chenlina20160707
nike huarache
louboutin pas cher
cheap jerseys
oakley sunglasses
louis vuitton outlet
polo ralph kids
cheap jordan shoes
louis vuitton outlet
nike air max
nike uk
michael kors outlet
michael kors handbags
adidas originals
louis vuitton outlet
oakley sunglasses
coach outlet
hollister clothing
toms outlet
ray ban sunglasses
louis vuitton outlet online
louis vuitton handbags
louis vuitton
fake watches
michael kors outlet online
coach outlet
true religion outlet
louis vuitton outlet
coach outlet
jordan retro 11
hollister outlet
coach outlet
michael kors purses
celine bags
louis vuitton outlet stores
louis vuitton handbags
louis vuitton outlet
michael kors outlet
ghd hair straighteners
ralph lauren outlet
louis vuitton outlet
as