4 Reasons Why Your Blog Must Be Part of Your Website
- Your Website Needs Visitors – Google loves a popular website and popularity is partially measured by the amount of visits your site gets. So, if you disseminate your blogs through Social Media and other methods, and your blog is not on your main domain, all the visitors you’re attracting are going to a separate blog and your company site is getting none of that “popularity juice.”
- Your Website Is Your Home Base – Your company website is the home base of your brand. When someone finds you through a blog post, you want that person to land where in the place where all wonderful reasons to do business with you are laid out.
- Extra Clicks Are Extra Work – Although you may have a link to your company website on that separate blog, you are asking your reader to take the time to find and click the link. Yep, it’s only a click, but it’s extra workand if your readers aren’t real motivated to find and click on the link, you’ve lost ‘em.
- “Confusion Trumps Persuasion Every Time” – That’s a quote from Dr. Flint McGlaughlin of Marketing Experiments and it’s so true on the web. If your blog is on one domain and your website is on another…it’s confusing! A confused visitor will not be motivated to find out more about you. Worse yet, he or she may even leave with the idea your company itself is confusing!
Creating compelling content and disseminating it across the web is hard work. Make your hard work count. Land your readers on your company website. Your website needs that juice!