Many people miss is digging into the search phrase report that shows what other queries are being matched to these keywords.
Remarketing List for Search Ads (RLSAs) is possibly the biggest innovation and opportunity in search in a long time.
No longer do you have to show the same ad to a customer who comes back every week as you do to a brand-new customer.
Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.
Anyone who feels like they have reached the limit of their campaign to dig just a little bit deeper and take that extra cut of data or extra step to target to see what can be squeezed out.