Friday, August 29, 2014

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior.
In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads.
However, globally, there are stark contrasts in the type of ad formats driving revenue. Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America.  

Nearly every region showed gains in mobile search revenue, however, from 2012 to 2013:
And every region showed growth in search ads, with Latin America showing a 354 percent growth:
In July, SEW covered a report from Covario that showed mobile search advertising made up 25 percent of total worldwide advertising spend in Q2 2014 - a 98 percent increase in spend year-over-year.
In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at about 23 percent.
And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. Facebook showed just more than $2 billion in net revenue in 2013.
Worldwide, Google held about 56 percent net share revenue, while Facebook held about 13 percent, eMarketer reported. 
When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of mobile ad growth in 2013. From the report:
Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 [percent] of the additional $9.2 billion that went toward mobile in 2013.


风骚达哥 said...

20151005 junda
Louis Vuitton Bags Outlet Store
Coach Factory Outlet Stores 70% off
Real Louis Vuitton Bags
tory burch outlet
Authentic Louis Vuitton Belts Outlet Store
cheap louis vuitton
canada goose outlet
louis vuitton outlet
Authentic Louis Vuitton Handbags Cheap Online
Oakley Vault Outlet Store Online
true religion outlet
Michael Kors Outlet Online No Tax
ralph lauren
Louis Vuitton Bags On Sale
michael kors handbags
Louis Vuitton Handbags Official Site
michael kors handbag
coach factory outlet online
Air Jordan 4 Toro Bravo
Louis Vuitton Handbags Factory Store
Hollister uk
Michael Kors Outlet Online Mall
Coach Factory Outlet Private Sale
Michael Kors Online Outlet Shop
nfl jerseys
New Louis Vuitton Handbags Outlet
air max 90
Christian Louis Vuitton Red Bottoms

xumeiqing said...

michael kors outlet
polo ralph lauren
ray ban sunglass,ray ban sunglasses,ray ban outlet,cheap ray bans,cheap ray ban sunglasses,cheap ray bans,ray bans
nike roshe run women
reebok pump
converse sneakers
louis vuitton outlet online
pandora charms
versace sunglasses
nike huarache trainers
fake oakleys outlet
basketball shoes
lebron james shoes
running shoes
louis vuitton outlet
nike cortez
discount nike shoes
gucci outlet
prada outlet store
babyliss pro
cheap jerseys wholesale
oakley sunglasses
louis vuitton handbags
nike air max
toms shoes
michael kors handbags
cheap nhl jerseys
sac longchamp
gucci borse
coach outlet
prada outlet
discount oakley sunglasses
christian louboutin outlet

GIL BERT said...

christian louboutin shoes
bengals jersey
steelers jerseys
ed hardy outlet
jordan shoes
dallas cowboys jersey
true religion jeans
oklahoma city thunder jerseys
nike tn pas cher