Thursday, July 31, 2014

Why Outsourcing Social Media Is a Winning Strategy


Why Outsourcing Social Media Is a Winning Strategy
On average, business owners waste about 4 billion hourseach year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder.
Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Good for budgets
There’s scarcely a business owner on the planet who isn’t watching the bottom line all the time. Tight budgets mean every penny must be pinched and every dollar squeezed, especially for startups operating on a shoestring.
Unfortunately, in-house media teams are often besieged with runaway costs and overages that eat away at their piece of the budgetary pie. Whether it’s unplanned overtime to cover for a marketing department member whose out sick or the unexpected cost of buying analytics tools to track your progress across social channels, it’s easy to end up in the red before you’ve posted your final Facebook update for the week.
When you outsource your social media, there are no surprise expenses, no last-minute software purchases, and no scrambling to cover gaps in coverage. You know what  your costs are upfront and can plan accordingly, knowing your social accounts are in good hands.
Surround yourself with experts
You know that old adage, business owners don’t need to know everything if they surround themselves with people who are experts in their own field? Bringing in an outside social media team fits this concept perfectly.
Unless you’re running a social media firm, your expertise probably lie in other areas. Just as you’d hire an electrician to wire the fire alarms in your office, so should you hire professionals to handle this unique aspect of your marketing strategy.
Businesses that hand off important social media tasks to a new intern or recent hire are brands that don’t fare as well in social marketing. You don’t need to know everything about the nuts and bolts of social media management as long as you hire a team that does.
Hang in there
Social marketing takes momentum and time to build. It’s easy to get discouraged when you don’t see immediate results, especially when you feel like your time could be better spent working on other ways to grow your business.
Too many small businesses that try social media marketing either don't do it right or don't do it long enough, or both, and then give up, thinking it doesn't work. You can absolutely use social media to drive and track new leads and sales, increased frequency of purchase from current customers, both very hard business metrics, but don't expect this to happen overnight, or over three weeks. Expect to see (and by all means track!) results within six to nine months.
It takes a long time to see results because business owners are pulled in many directions and only have a limited time to devote to making it work. Outsourcing teams have the expertise and ability to groom your social media accounts for solid growth in less time.