App result title links take you directly to the content inside the app. This makes it even easier to access apps from Google. You can tell if a result will take you to an app by looking at the green text just below it. If the green text is the name of an app you've installed and has an app icon next to it, then you’ll know the result will link to an app. If the green text is a website URL, then you know the result will link to a webpage.
App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you control when your users are directed to your app and when they go to your website.