Getting a good overview of the capabilities for reaching the right audience on Facebook can be a bit tricky. The alternatives seem endless, which is a good thing, but also adds to the confusion regarding what the best options are. Having recieved hundreds of questions on this topic from advertisers using Qwaya, we decided to put together an exhaustive overview of all the options advertisers currently have when building a target audience on Facebook.
The output is this infographic, and I hope it will serve you well!
Facebook's options for building audience