Monday, July 28, 2014

Facebook reports 19 percent increase in daily active users

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There are more people using Facebook on a regular basis than there were last year. 19% more. Care to guess how many people that is? Go ahead and guess: how many Daily Active Users does Facebook have now? (I’ll put the answer at the bottom.)
Facebook just released their Second Quarter 2014 Financial Summary and it’s looking good for the social media giant.
Second quarter revenue was $2.91 billion. That’s a 61% increase compared to $1.81 billion this same time last year. I’d take that any day.

Leading the charge? Mobile. Mobile was responsible for about 62% of ad revenue for the quarter. That’s also a hefty increase over last year.
Here are a few more mobile stats:
  • Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year.
  • Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14% year-over-year.
  • Mobile MAUs were 1.07 billion as of June 30, 2014, an increase of 31% year-over-year.
But Zuckerberg isn’t resting on his laurels. He told investors that he planned to do some heavy spending in areas that wouldn’t return a profit right away such as messaging, virtual reality and search.
“I really can’t underscore this enough that we have a lot of work to do. We could take the cheap and easy approach and put ads in and do payments and make money in the short-term, but we’re not going to do that.”
In other words, he won’t rest until he’s king of the world. . . which could happen.
Everyone was surprised when a social media company bought virtual reality tech company Oculus VR. What are they going to do with that? Facebook used to be the king of online gaming – maybe they’re planning a comeback with cool new VR games?
Back in March, 375 million people were playing Facebook games at least once a month. The year before it was 250 million – so the number is growing but it’s funny because games don’t seem to be as popular as they used to be. Maybe it’s because they’ve cut down on the number of game notifications that show up in the friends feed but outside of Candy Crush I’m just not seeing the enthusiasm I used to see back in the Zynga days.

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