Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Below are three valuable, yet little known Pinterest tips.
Tag People in Comments
Pinterest may not be the most popular when it comes to direct communication between consumers and brands, but it is still worth your time to respond to and engage with your audience. When responding to a comment or commenting on a Pin yourself, Pinterest allows you to tag a user (as long as you’re following them). Of course this feature is not new or unique, but on Pinterest it’s not as commonly used.
Use Hashtags for Exclusivity
I hear this question all of the time, “Can you use hashtags on Pinterest?” The answer is yes, but there are a few stipulations. Pinterest does not support hashtags the way it once did, which means they are still clickable, but search results will include other pins. Those pins will have the same words in their description, link address or file name. To make the most of hashtags on Pinterest, the best approach would be to make one that is unique. Whether it’s for a campaign or exclusive promotion, Pinterest hashtags are best for exclusivity – if you’re more interested in SEO, keywords are the way to go.
Pinterest Source Tool
With Pinterest’s Source Tool, you can easily see what people are pinning from your website and from your competitor’s (or any website for that matter). All you have to do is type inhttp://www.pinterest.com/source/WEBSITE _DOMAIN_HERE and a list of pins will show up. This tool can help provide some basic insight into popular products, image styles, and Pin content consumers prefer.