Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one.
· Complete the Profile
Create a detailed profile that tells your audience who you are, what your company does, and any other additional details you want readers to know. If you have a website or other social media accounts, add these in your profile. Also, select a category that best describes your business in order to make it easier for viewers to find you.
· Use a Simple Cover Image
The first thing people will see on your Facebook page is your cover image, so using the right graphic is important. Keep it clean, simple, and with very little text. Try to only include the logo and/or company’s name, as well as one or two photos. The right image will make it easy for your audience to remember your brand.
· Post Information Fans will Find Useful
As tempting as it may be, try to refrain from posting status updates entirely related to product promotions. Although this is perfectly acceptable on occasion, and even appreciated by customers who want to know about a new sale, many readers will begin tuning out your page. Post links to articles or interesting information that your audience will be able to use.
· Look for Facebook Apps
There are tons of apps out there that will help businesses make the most of their Facebook pages. For example, if your company has a newsletter, there’s a Facebook app that will allow your audience to sign up for it without leaving the Facebook page. Have fun with it and look for apps that your target demographic could use.