How blogging can double your web traffic:
There are two ways that blogging can have a great impact on your web traffic.
1. Blog promotion over social media
If you promote your blog properly over social networks, you will drive more traffic to your website. How much traffic purely depends on how often you blog and how prolifically you share it over social media. The more blog posts you produce, the more compelling content you have to share over social networks = more traffic.
Sounds great right? But remember, in order for your blog to resonate with your target audience you have make sure that you’re posting the content your target audience will find intriguing and helpful. So do your research on your audience’s needs before you start. This is really, really important. What’s the point of writing content no-one is interested in? Take a look at this blog post to find out the basics of writing to engage.
If you manage to achieve this, not only will you drive more traffic to your site, you will be driving the right traffic to your site; people with a genuine interest in your business or product.
2. Organic traffic through search engine optimisation