Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or should we be getting more likes or shares based on their number of the followers.
Therefore, the Quintly team has analyzed different key performance Indicators (KPIs) for various page sizes, that will give you a clear idea whether your page is doing well or not. A key takeaway is: The total number of fans is one of the most important metrics for Facebook page admins to measure their ROI (you can compare your total number of fans in below chart).