Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.
The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.
It is important as a business to understand why hashtags are so important, especially onTwitter. Below you can see some great statistics around how hashtags improve a business’s online interaction when it comes to Twitter.
Hashtags have become somewhat of a trend which isn’t necessarily a good thing if a user doesn’t understand why they are using a hashtag and the reason behind why they are so powerful. Here are three benefits to using hashtags;
- Gain Followers
Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.
- Improve Reputation
If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.
- Get Information
Searching the right hashtags will allow you to find vital information on an subject matter.
When using hashtags on Social Media, they can lose their value if not used correctly. Hashtags should have a purpose whether it is to increase engagement or following, their is always a reason. Below are 5 uses of hashtags that you should be aware of.
The whole idea behind a hashtag when using one is to make sure it is not to obscure or too long. Remember that a hashtag is only effective is people are actually using it. If it isn’t popular enough, it won’t help you boost your profile however you don’t want your post to get lost if your hashtag is too popular.
It’s great if you are using hashtags and you understand why you are using them but you also need to make sure you measure conversions and by this I mean making sure that you are using the right hashtags. If your key performance indicators (below) have not increased since you have changed your hashtag strategy, you might need to revise your plan.
If you don’t know how to measure the above KPI’s, you can use hashtag applications and social analytical tools to measure your businesses performance. To see how certain hashtags are performing in general, you can follow the conversations yourself or Google the specific hashtag to see how it is performing.