Wednesday, April 9, 2014

How to Network With LinkedIn Groups

Why LinkedIn Groups?

With 160 million monthly active users, LinkedIn falls below competing social networks such as Twitter (241 million), and well below Facebook (over 1 billion). But neither of these social networks can touch LinkedIn when it comes to professional networking and B2B marketing.
linkedin group listing
There are thousands of LinkedIn Groups for you to consider.
Finding and participating in one of LinkedIn’s 2.1 million discussion groups builds your professional network, establishes you as a thought leader in your industry, and yes, generates business for your company.
While the last point has been a subject of debate, it’s been my experience that LinkedIn groups are excellent tools for lead generation.
Below you’ll discover five tips for finding your own success with LinkedIn groups.

#1: Find the Right Group

Finding groups relevant to your interests or area of expertise is simple: Use LinkedIn’s search function to drill down, find and join the right groups for you.
As with anything, it’s important to do your research before joining a group. Usually the name of the group is a good indicator of its topic, but sometimes you may want a more detailed understanding of the group manager’s expectations.
Click the small i at the top right of the group page to see the group’s profile and rules (if there are any).
linkedin group profile decription
A group’s profile outlines the overall topics covered in the group.
If the group’s profile and rules state that no links whatsoever should be posted, you must abide by that. If you’d rather find and join a group with a less stringent view of links, redo your search.
Most LinkedIn groups are topic-specific and it’s incumbent upon all members to keep discussions focused on that topic.

#2: Start With Engagement

Most groups encourage new members to introduce themselves with a post about their professional background, position and goals, and what they’d like to get out of the group.
introducing yourself in a comment in a linkedin group
Introducing yourself is the best way to let the group know who you are and will help you engage in the future.
Continue to establish yourself before contributing your own posts, particularly those that include a link. One way to do that is by engaging with other group members via comments on their posts.
As time goes on, start engaging with key influencers in the group. You’re nurturing a relationship that may yield concrete business returns.
That’s not to say that all of your engagement should have ulterior motives, but LinkedIn is about establishing connections. Those connections increase your network which is a priceless commodity.

#3: Be a Good Neighbor

Discussion groups are just that: a place to discuss relevant topics, news and best practices in a given industry. They aren’t the place for blatant self-promotion.
People turn to LinkedIn groups to find answers to questions they can’t ask anywhere else. If you want to be a respected member of the group, regularlycontribute to the discussion with information that helps others.
linkedin restaurant group update
The information in this update is helpful to everyone in this restaurateur group.
There are no trade secrets here; the cross-pollination of ideas benefits all.
The best discussion groups are usually the ones with an active user base that is quick to share its wisdom and experience with members.
Be good to your fellows, and you’ll find they’ll reciprocate.

#4: Share Valuable Content

We’ve established how important it is to understand a group’s dynamics and expectations. Sharing content that provides value is important, but sharing content with links requires you to couch it in just the right way.
Post links to content, whether written by you or an outside source, with tact and thoughtfulness.
linkedin sports marketing group update
The link in this update brings value to other sports marketers without selling.
Write content that directly addresses any issues and questions your group is discussing. This ensures that your content is perfectly in line with the group’s expectations and isn’t outside the parameters of the group rules.
For example, if you’re a member of a B2B marketing group and you notice social media marketing for B2B is a popular topic, take the time to write a blog post that covers that issue and provides valuable information to other members.

#5: Engage Rather Than Promote

I often speak to marketers who have gotten in trouble with group moderators for posting content without adding value to the discussion. The issue may be in their presentation.
In my experience, posting content (as long as it isn’t blatant promotion) is perfectly fine and even beneficial to all. However, it’s important to craft a relevant message around your content that engenders real discussion.
The simplest, most effective way to do that is to ask a question.
The example below shows a group member’s post that included a link to a company blog article.
But look at how he presented it: He shared an article relevant to the group and asked a question that created lively conversation and encouraged other members to click through to the blog article.
asking a question in a linkedin group
Asking questions when you post content (especially if it’s your own) is one of the best ways to create lively engagement.
The post got 19 comments, 5 likes and helped establish the poster as a top contributor to the group. By respecting the group’s expectations and adding to the overall conversation, he was able to post content from his company’s blog, which created awareness of the company and established him as a valuable part of the group.

15 comments:

风骚达哥 said...

20151005 junda
Louis Vuitton Bags Outlet Store
Coach Factory Outlet Stores 70% off
Real Louis Vuitton Bags
tory burch outlet
Authentic Louis Vuitton Belts Outlet Store
cheap louis vuitton
canada goose outlet
louis vuitton outlet
Authentic Louis Vuitton Handbags Cheap Online
Oakley Vault Outlet Store Online
true religion outlet
Michael Kors Outlet Online No Tax
abercrombie
ralph lauren
Louis Vuitton Bags On Sale
michael kors handbags
Louis Vuitton Handbags Official Site
fitflops
michael kors handbag
coach factory outlet online
Air Jordan 4 Toro Bravo
Louis Vuitton Handbags Factory Store
Hollister uk
Michael Kors Outlet Online Mall
Coach Factory Outlet Private Sale
Michael Kors Online Outlet Shop
nfl jerseys
New Louis Vuitton Handbags Outlet
air max 90
Christian Louis Vuitton Red Bottoms

John said...

louis vuitton outlet online
uggs outlet
coach outlet online
coach outlet store online
prada uk
jordans
polo ralph lauren outlet
coach factory outlet
jordans
nike air force 1
uggs outlet
michael kors outlet
oakley sunglasses
coach outlet
chanel bags
michael kors handbags
instyler curling iron
air max 90
michael kors outlet
cheap ugg boots
coach outlet
ugg boots
ugg boots outlet
hollister clothing
oakley sunglasses wholesale
michael kors outlet online
michael kors outlet
ray ban wayfarer
jordan retro
20151124yuanyuan

Hua Cai said...

louis vuitton sunglasses for women
chrome hearts outlet online
swarovski jewelry
true religion jeans
louis vuitton outlet stores
rolex watches
rolex watches,rolex watches,swiss watches,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex
fitflops sale
longchamp solde
michael kors outlet
discount michael kors handbags
omega watches
mcm outlet
oakley sunglasses wholesale
adidas wings
louis vuitton sunglasses
adidas shoes
toms shoes
ferragamo shoes
rolex watches
louis vuitton outlet
oakley sunglasses
gucci outlet online
michael kors online outlet
pandora jewelry
kate spade outlet
toms shoes
calvin klein underwear
lululemon pants
louboutin pas cher
coach outlet online
chrome hearts outlet
longchamp outlet online
kobe bryants shoes
cartier sunglasses
20160618caihuali

chenlina said...

chenlina20160707
toms shoes
polo outlet
ray ban sunglasses
coach outlet store online
coach factory outlet
nike roshe run
kate spade
air jordans
coach outlet online
coach canada
pandora jewelry
michael kors outlet
cheap jordan shoes
toms shoes
ray ban sunglasses
oakley sunglasses outlet
rolex submariner
tory burch handbags
louis vuitton outlet stores
nike uk
coach factory outlet
asics shoes
burberry bags
true religion sale
michael kors outlet
ray ban sunglasses
coach factory outlet
christian louboutin shoes
coach factory outlet
ray ban sunglasses
replica watches
michael kors handbags
supra sneakers
oakley sunglasses
cheap oakley sunglasses
michael kors handbags
oakley sunglasses
louis vuitton handbags
nike air jordan
oakley sunglasses
as

chenlina said...

chenlina20161228
kate spade outlet
coach handbags
michael kors outlet
louis vuitton handbags
ray ban sunglasses
canada goose outlet
gucci belts
louis vuitton outlet
ugg outlet
louis vuitton outlet

dada24 Xu said...

toms
kd 8 shoes
yeezy shoes
ugg canada
coach factory outlet
cheap ugg boots
nike outlet store
tory burch outlet online
michael kors
coach outlet online
zhi20170121

chenmeinv0 said...

uggs on sale
ralph lauren polo
mcm handbags
nike roshe run pas cher
polo shirts
coach outlet online
nike air max pas cher
timberland boots
michael kors outlet online
adidas nmd runner
2017.1.22xukaimin

xumeiqing said...

20170208meiqing
ugg boots
true religion jeans
nike blazer low
mont blanc pens
michael kors outlet store
nike free 5.0
birkenstocks
wholesale nike shoes
michael kors outlet
louboutin

Unknown said...

miami heat jersey
pandora jewelry
texans jerseys
nike air force 1
indianapolis colts jerseys
rolex replica watches
titans jersey
longchamps
christian louboutin outlet
49ers jersey

chenmeinv0 said...

adidas yeezy
true religion jeans
nike store
christian louboutin sale
north face outlet
michael kors outlet
ysl outlet
prada outlet
michael kors
under armour outlet
chenyingying20170320

shengda xu said...

fitflop
birkenstocks
louboutin outlet
michael kors outlet clearance
longchamps
coach outlet store online
polo ralph lauren outlet online
fitflops clearance
ray bans
discount oakley sunglasses
xushengda0406

chenmeinv0 said...

coach outlet
nike free running shoes
adidas nmd
puma shoes
kobe shoes
north face
lebron 13 shoes
true religion jeans
ralph lauren outlet
birkenstock sandals
2017.4.21xukaimin

GIL BERT said...

kate spade
coach
jaguars jersey
nike factory store
ugg boots
rolex replica watches
ugg boots
patriots jerseys
ugg boots
los angeles lakers

GIL BERT said...

kate spade
coach
jaguars jersey
nike factory store
ugg boots
rolex replica watches
ugg boots
patriots jerseys
ugg boots

liuchunkai said...

20180226lck
canada goose uk
kobe 9
true religion jeans
oakley sunglasses
fitflops sale
ray ban sunglasses
canada goose outlet store
uggs outlet
ray ban sunglasses
tory burch outlet online
20180226lck