While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads.
Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images?
In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building:
With a little hashtag integration, Caribou encouraged their community to pin images that inspired them. These pins turned into a product campaign featuring a new coffee blend and a five-story-tall Pinterest board.
Board: Party with Pinners
Target has mastered the integration of social and retail space with their Party with Pinners campaign. Through a product collaboration with top pinners that is directly followed by a Pinterest board dedicated to the design, Target is making DIY projects easier one pin at a time.
Board: That's Genius!
Combining bold colors and encouraging quotes, GE utilizes this Pinterest board to focus less on the products and more on the ideas that drive them.
Board: Lowe's Fix in Six
By connecting the success of their other social media channels, Lowe's popular Fix in Six vines can continue to build a growing audience through its own Pinterest board.
5. Whole Foods
Board: How Does Your Garden Grow?
Choosing not to traditionally pin products but rather core values that represent the brand, Whole Foods utilizes curated boards to evoke emotion through education.
Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth.