Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.
Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check on family, friends and favourite brands multiple times a day. Women interact with brands more often than their male counterparts and for a wider range of reasons. They consume and share news, events, things they love or hate more frequently then men – who are more likely to be visiting news and sports websites.
Alex Hillsberg from Finance Online forwarded their Infographic to me earlier today which highlights some interesting points:
- 12% more women than men use tablets for social media interactions
- On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7B value
- Women are the biggest sharers of images and videos in the internet via Instagram, Tumblr, and Pinterest