Thursday, March 20, 2014

New Social Media Research That Could Change Your Strategy

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.
In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.
social logins by industry, social media facts
Facebook login trumps all other social logins or registration requiring username and password.
Key Takeaways:
If you have a website that requires users to register, you should understand the concept of password fatigue. 92% of shoppers abandon a website rather than go through the process of recovering a lost or forgotten password. But if a website has a social login option, 65% of shoppers are more likely to return.
So if you have an ecommerce site and you let folks use Facebook to log in, then you already know their likes and interests. Use that information to personalize their experience:
  • When they log into your website, offer them products that they actually like or have shown interest in to improve the chances of purchasing. In fact, one of the benefits of social login is that it limits the incidence of mistargeted ads.
  • While they’re logged onto your site, they’re simultaneously logged onto Facebook, which means they can share a useful post or comment on a cool product. Make sure they find fresh, interesting, and shareworthy content every time they log in.
  • Users want value in exchange for giving up their personal information on your site. So offer them premium content such as training videos, SlideShare presentations, free ebooks and how-to guides.
  • To enhance brand interaction and social visibility, offer a community message board on your website that is only accessible to members who are logged in.

#2: Social Customer Care Demand Is Growing on Twitter

When it comes to social customer service (or social customer care), Twitter is becoming the place to be for consumers who want to reach out to brands. Research by Socialbakers indicates that 59.3% of customer questions are asked on Twitter, compared to 40.7% on Facebook.
facebook vs twitter
Use Twitter rather than Facebook to address your customers’ concerns.
Key Takeaways:
Social media has conditioned consumers to get feedback fast. As a marketer, the risk of failing to meet this expectation can result in losing customers, getting a bad reputation or both.
  • Twitter is especially fast-paced, so here are some tips to providing customer care on that platform:
  • Train and empower your staff to respond promptly and directly to customers. If you can’t trust them to respond appropriately on behalf of the company, then you either have the wrong team or the wrong strategy.
  • Don’t let customer complaints or questions go answered for over an hour. If you wait too long, the customer (or prospect) may decide to move on to a more responsive vendor.
  • If you have to use your brand’s logo, try to personalize each response by signing each tweet with your name or Twitter handle.
  • Don’t just monitor mentions of your brand’s name. Try to evaluate sentiments attached to those mentions. Tweets that include words like “not working,” “fail” or “poor experience” should be resolved immediately, and to the customer’s full satisfaction.
  • Know when to jump into a conversation. Sometimes customers are just talking about your brand and don’t actually need your help or input.
  • Decide how to prioritize inquiries. Should influencers get priority over urgent customer needs or will you use a first-come, first-served approach?

#3: Younger Audiences Are NOT Unfriending Facebook

There’s been a lot of talk lately about teens unfriending Facebook. Turns out it’s not quite true.
Facebook has indeed lost its exclusive grip on teens. Young audiences are flocking to more visual platforms like Snapchat, Instagram and Vine; however, these stats from eMarketer speak for themselves:
facebook teenage use
Teens and young audiences are still the largest demographic using Facebook.
Key Takeaways:
Like everybody else, teens and younger audiences have become multiple-platform users. That doesn’t mean they’re done with Facebook, it just means that their social interests are broadening.
Consider this: teens are particularly interested in image and video sharing. Sure, they can share images on Facebook, but they’re more comfortable on Snapchat and Instagram where there’s less drama—and parents are not present. So if your target audience includes teens and young audiences, don’t panic. Instead, try to enhance their experience by following these tips:
  • Be everywhere. If teens are important to your business, follow them wherever they goCreate and distribute content across multiple platforms. Your brand will be more memorable for young audiences when they see your content across the board on Facebook, Instagram and Snapchat.
  • Be relevant. Teens live in an “egosystem,” so the only opinions that matter are their own and their friends’ opinions. So whether on or off of Facebook, engage them with stories and visuals that show how other teens like them are interacting with your brand.
  • Make it about them. Be very subtle when promoting your product. Instead, focus on what THEY can get out of it. Sweet Frog of Catonsville, MD does this well:
    sweet frog
    When reaching out to teens on Facebook, make it about them, not you.
  • Above everything else, make sure ALL of your content is mobile-friendly.

#4: Instagram Is the Fastest-Growing Site Globally

Facebook-owned Instagram may be the platform to watch closely, according to new research published on TechCrunch in January.
Active user base grew by 26% in the last six months of 2013. In addition, available data shows that Instagram had 90 million active users in January 2013. By January 2014, that number had doubled to 180 million active users.
instagram growth
Instagram is quickly becoming one of the most interesting places to be online.
Key Takeaways:
Users love Instagram because images are super-creative and interesting since users can choose filters after the photo has already been taken. But of course the best part is being able to instantly share those photos with a community of like-minded people.
Narketers can leverage Instagram to promote their brands. Some other tips:
  • Make your followers famous on Instagram by acknowledging their photos and sharing them with your Facebook fans. Starbucks does this well! They even go as far as updating their Facebook cover with Instagram photos created by their fans.
    starbucks instagram
    Nobody does it better than Starbucks when it comes to showing off their Instagram followers.
  • Make videos. Instagram now has short video capability, which means you cancreate 15-second videos that capture the mood and lifestyle of your brand. For example, if you’re launching a new product, take a video of your staff members behind the scenes preparing for launch, or show the actual launch with excited customers waiting for the move that bus moment!
  • Partner with other brands on Instagram. Whether you’re a small business or a big brand, you can leverage the relationships you have with other businesses by partnering to showcase each other’s photos. This works even better if your products are complementary.
  • Ask questions about lifestyles. For example, if you’re a shoe store, ask followers what kind of outfit and accessories they would wear with a new line of boots.

12 comments:

oakleyses said...

oakley sunglasses, michael kors, nike free, nike air max, burberry outlet online, coach factory, jordan shoes, longchamp, louboutin, polo ralph lauren, coach purses, air max, tiffany and co, michael kors outlet, michael kors outlet, toms shoes, ray ban, nike air max, prada handbags, louis vuitton outlet online, air max, tory burch outlet, louis vuitton, polo ralph lauren outlet, nike shoes, nike free, burberry outlet online, oakley sunglasses, air jordan, ray ban sunglasses, chanel handbags, true religion outlet, ralph lauren, coach outlet store, coach outlet, michael kors outlet, oakley sunglasses, longchamp outlet, prada outlet, louboutin, louis vuitton handbags, coach factory outlet, louboutin, true religion, michael kors, michael kors, gucci outlet, kate spade outlet, true religion jeans

oakleyses said...

canada goose, raybans, cheap oakley, gucci, canada goose outlet, moncler, canada goose, tn pas cher, moncler, rayban, canada goose outlet, oakley sunglasses cheap, ray ban uk, cheap sunglasses, ray ban sunglasses, cheap sunglasses, ray ban outlet, cheap oakley sunglasses, oakley outlet, ray-ban, canada goose, oakley vault, moncler, oakley outlet, oakley outlet, ray bans, ray ban sunglasses outlet, ray ban, louboutin, canada goose, rayban, discount oakley sunglasses, ugg boots, oakley sunglasses cheap, oakley sunglasses outlet, ray ban, oakley sunglasses outlet, oakley, ralph lauren, cheap oakley sunglasses, oakley sunglasses cheap, oakley sunglasses outlet, moncler outlet, cheap oakley sunglasses, oakley vault, cheap sunglasses, oakley vault, ray bans

oakleyses said...

ghd, yoga pants, new balance shoes, soccer jerseys, insanity, nfl jerseys, supra shoes, ferragamo shoes, valentino shoes, juicy couture outlet, ugg boots, marc jacobs, timberland, nike free, montre pas cher, birkin bag, hollister, louis vuitton, nike air max, ralph lauren, abercrombie and fitch, vans, p90x, air max, beats by dre, chi flat iron, herve leger, north face outlet, soccer shoes, mont blanc, bottega veneta, jimmy choo, hogan, louis vuitton, mulberry, rolex watches, oakley pas cher, mcm handbags, celine handbags, ugg, lancel, ugg boots, ray ban pas cher, lululemon, wedding dresses, karen millen, hermes, asics, reebok outlet, converse shoes

xumeiqing said...

20160617meiqing
under armour outlet
cheap jordans
ugg sale
michael kors outlet
ray bans
mizuno running shoes
mont blanc pens
nike free flyknit
coach outlet
fitflops sale clearance
air max 2016
cheap ferragamo shoes
cheap nba jerseys
ray ban outlet
adidas gazelle
michael kors outlet
louis vuitton factory outlet
ray bans
ralph lauren outlet
fitflops clearance
pandora charms
valentino shoes
cheap oakley sunglasses
coach outlet
ghd hair straighteners
armani exchange
vans shoes
louis vuitton outlet
converse uk
birkenstock sandals
coach outlet
asics shoes
burberry outlet
ray ban sunglasses
kate spade outlet
new balance outlet

Unknown said...

20170609 junda
louis vuitton
cheap nfl jerseys
lebron shoes
swarovski crystal
adidas shoes
hermes belts
nike air max 90
coach factory outlet
cheap replica watches
mbt shoes outlet

Unknown said...

nba jerseys
michael kors
salvatore ferragamo
jordan shoes
ray ban sunglasses
ugg boots
mlb jerseys
ugg boots
pandora charms
air jordan 8

5689 said...

zzzzz2018.10.27
hermes belt
prada handbags
canada goose outlet
nba jerseys
coach outlet
issey miyake
prada shoes
oakley sunglasses
jordan 8
champion sportswear

Unknown said...

russell westbrook shoes
michael kors outlet
asics running shoes
nike air max 2019
air max 270
michael kors handbags
hermes belts for men
cheap jordans
air jordan 4
michael kors outlet online

Bilibili said...

Jordan 11 For Sale
Nike Air Max 270
Jordan 11
Yeezy boost
Kyrie Irving Shoes
Jordan 9
Pandora Jewelry Official Site
Pandora Outlet
Pandora Jewelry
Rodney20190102

zzyytt said...

nike air force
coach outlet sale
adidas tubular
yeezy boost 350
kyrie 4 shoes
yeezy boost 350 v2
golden goose sneakers
jordan shoes
lebron shoes
goyard bags

Hualala said...

Pandora Charms Outlet
Jordan 4
Yeezy boost
Pandora Jewelry
Jordan 4
Kyrie Irving Shoes
Red Bottom Shoes
Air Max 270
Pandora Jewelry Official Site
Paul20190211

yanmaneee said...

curry shoes
michael kors outlet store
fake rolex
calvin klein outlet
hermes bag
yeezy boost
fitflop sale
yeezy
nike air max 270
nike air max