Although it may seem counterintuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.
It may feel a bit late for “in store for this year” posts in 2014, but Real Business Rescue, an organization in the UK that helps firms in trouble turn their business around, has put together a thought-provoking infographic consisting of just-the-stats-that-matter data reported by Social Media Examiner, Advertising Age, eMarketer, Business Insider, and others. There are quick visual answers to questions that matter to B2B firms:
- Which are the top social networks by traffic? Which platforms does the known B2B audience frequent?
- What is the spending and growth on social media advertising? Are B2B marketers planning to increase their budgets accordingly?
- What are the fundamental reasons businesses need to be on social media? What are the top marketing goals of those that already are?
See for yourself: