Organic Reach Declines 30% in January Compared to November
The good news? January wasn't as bad as December.
The bad news? January was still pretty bad for organic reach, with brands seeing an average decline of 30% when compared to November.
Rise in Number of Engaged Users
There is some good news for brands. As Facebook shows your content to fewer people, some brand pages are seeing solid growth in their total number of engaged users. Two brands in our data set saw increases north of 100% in fact, and the average was 19%, although some pages did see a decline as high as 62%.
This wasn't the case in December, where the average page in our data set saw a 20% decline in engaged users. It will be interesting to see if the January ranges continue in future months.
This suggests that Facebook is having some success showing branded content to those most likely to engage in it.