Is Your Social Engaging and Compliant?
Let’s start with a “duh” statement, social media is key in any industry. However, how you use your social media is what can make or break how well it does. The recipe for good social media is quite simple. Start with a good following/fan base, a design that is congruent with your company outlook and color scheme, consistent activity and finally intriguing content. There are however many recipes to complete the overall product of social media. The recipe for content.
1. Set goals
2. Stay Consistent
3. Personalize Your Content
4. Be compliant
Each industry has their own industry-specific requirements that they must follow. According to Content Marketing Institute, healthcare marketers outsource more content than their peers. With the fear of HIPAA violations, healthcare providers outsource their content to help prevent any violations.