Whether your company is just starting out online, or whether you’ve been doing this for years, there’s always more to learn when it comes to social media branding.
And it’s important not to take your eye off the ball. The online world changes so fast, so you can no longer afford to update your website once a year. It’s nearly 2014, guys, not 2004.
If you don’t know where to start, read on! We’re sharing what we feel are the top five.
1. Don’t be a robot
You can’t expect to build a relationship with your audience if you don’t interact with them. Communication is a two-way street: if you’re using social media just to advertise your products, you’re doing it wrong. Join a conversation. Start a conversation. If you don’t, you’ll never be the subject of one.
2. Know who you are
This is essential if you want others to know who you are. Have a clear idea of your brand: your image, your audience, what you’re about, what you want to be about. Keep this in mind whenever you’re working — and, ideally, even when you’re not. If you know who you are as a brand, you’ll be able to communicate that almost effortlessly.
3. Be consistent, not stale
Your brand image needs to be stable if people are going to recognize and trust you, but it can be easy to take this too far and develop a fear of change. Just because Facebook is your most successful platform at the moment, it doesn’t mean it will be forever. Don’t just stick to what you know — expand what you know.
4. Be organized
This might not be much fun, but it’s essential. Schedule posts, develop a rhythm, and plan ahead. It might seem like a lot of effort, but it will make your life a LOT easier in the long run.
5. Delegate where possible.
Don’t spend a disproportionate amount of time on one activity. If you can’t do something, that’s okay. What isn’t okay is carrying on anyway.
Having website trouble? Get help. Juggling several social media accounts with no real method? Get help. Some things, like coding, might be easier to outsource or delegate. Other things, like social media management, can be learned.
But if there’s something you dread, get someone else to do it — enthusiasm is precious, and you’ll lose it by doing things you hate.