Saturday, December 21, 2013

8 Tips for Optimizing Images For Your Website, Blog & Social Media


image-compression

According to MDG Advertising, articles with images get 94% more views. If that statistic isnt enough to convince you to optimize your images, consider how images affect your engagement value on social media: Facebook, Google+, Pinterest, Instagram, Tumblr and even Twitter are all evolving into primarily visual platforms. Images are crucial to any content marketing strategy and, when optimized properly, can help to improve your rank on Google. Next time you upload an image for your blog, website or social media, try some of these tips:

1. Make sure the content on the page relates to the image.
This might go without saying, but its important to ensure that your image directly reflects the content of the page on which its published. If potential readers land on a blog post about kitchen appliances and see an image of the abominable snowman, they might get confused and bounce (get it? Bumbles *bounce*!).

2. Include a proper title & ALT text.
When uploading an image to your blog or website, be sure to name the file and apply the ALT text in plain English. This helps search engines to identify what the image is about and can help to improve your search rank. Be clear and descriptive, but don't stuff it with keywords.

3. Consider including captions.
Although image captions don't directly impact search rank, captions are a helpful feature for point #1 " ensuring the content on the page relates to the image. As images are more attractive to the eye than text, your website or blog viewers will be first drawn to your images and their accompanying captions. If viewers can instantly make a connection between image and text, its likely that your bounce rate will decrease.
4. Use proper image size and quality.
There is such a thing as an image being too large (or too small) for the Internet. In most cases, smaller images are better (without sacrificing quality, of course). To ensure quicker loading times, be sure to upload images of the appropriate size for your blog or website – don't make the browser take time to resize it. If your image is too large, there are plenty of tools available online to downsize (like Image Optimizer).

5. Choose the right format.
JPEG, PNG, GIF, oh my! JPEG images are easily compressible and are therefore best for small, high quality images. PNG images are a great alternative, though the file quality can sometimes degrade with a decrease in size and they don't support as many colours as JPEGs. GIFs suffer the same drawbacks as PNGs and are best used for animations. So, although all files can work, JPEGs are usually your best bet.

6. Use best practices for social media.
Social media platforms are quickly becoming more and more visual – posts with images are more engaging and more likely have a higher click-through rate and a greater number of shares than text posts. A bit of extra effort is required to optimize each images size and format for publication on each social media platform, but its definitely worth it – check out this social media image size cheat sheet as a guideline for how to size your images for social promotion.

7. Create your own graphics.
Original and creative content is always more engaging, and images are no exception. Its worth the investment to create your own graphics to explain your business's products and services, or to demonstrate expertise within the industry. Don't forget to incorporate your brands logo on your original images or graphics!

8. Stay legal.
Just because images on the internet are liberally available, it doesn't mean that all images are free. To be safe, always assume that images are protected and treat them accordingly. There are plenty of guidelines available to help you legally access images and copyright laws. Don't forget to read the fine print!

As they saying goes, a picture is worth 1000 words. Images are an important part of any inbound marketing strategy because they help capture your audiences attention, distinguish your brand, and make your content memorable. Including an image, regardless of whether it is a photo or a graphic, is one of the easiest ways to make your content more visible.

1 comment:

Steve Finnell said...

CALLING ON THE NAME OF THE LORD?

On the Day of Pentecost Peter quoted the prophet Joel (Acts 2:21'And it shall be that everyone who call on the name of the Lord will be saved.')

To call on the name of the Lord is to acknowledge the authority and power of the Lord, and follow in obedience by meeting the terms of pardon.

The apostle Peter did not tell those on the Day of Pentecost to say the "sinner's prayer." Saying the "sinner's prayer" is not calling on the name of the Lord.

Peter preached the death, burial, and bodily resurrection of Jesus. Peter declared the Jesus was Lord and Christ. (Acts 2: 22-26) They obviously believed Peter's preaching because they asked the question(Acts 2:37 ....."Brethren what shall we do?")
Peter did not tell them to say the "sinner's prayer." What was Peter's response to their question? (Acts 2:38 Peter said to them, "Repent, and each of you be baptized in the name of Jesus Christ for the forgiveness of your sins; and you will receive the gift of the Holy Spirit.)


THE NARRATIVE OF CALLING ON THE NAME OF THE LORD.
1. FAITH: Believe in the death, burial, and bodily resurrection of Jesus. Accept Jesus as Lord and Savior.
2. CONFESSION: Acknowledge Jesus as the Christ and the Son of God.
3. REPENTANCE: Make the commitment to turn from sin and turn toward God.
4. WATER BAPTISM: Be immersed into Christ for the forgiveness of your sins.


HOW DID THE ETHIOPIAN EUNUCH CALL ON THE NAME OF THE LORD? (Acts 8:25-40


1. Philip preached Jesus to him. (Acts 8:35)
2. He confessed Jesus as The Christ the Son of God. (Acts 8:37)
3. He was baptized in water. Immersed by Philip. (Acts 8:38-39)
The Ethiopian eunuch did not say the sinner's pray nor was he asked to do so by Philip.


Romans 10:13 for "WHOEVER WILL CALL ON THE NAME OF THE LORD WILL BE SAVED."


Romans 10:9-10 that if you confess with your mouth Jesus as Lord, and believe in your heart that God raised Him from the dead, you will be saved; 10 for with the heart a person believes, resulting in righteousness, and with the mouth he confesses, resulting in salvation.


To call on the name of the Lord is to acknowledge His power and authority and confess Him as Lord and Christ . (Acts 2:26,Acts 8:37, Romans 10:9-10) To call on the Name of the Lord is to repent and be baptized. (Acts 2:38)


WE ARE TOLD TO CALL ON THE NAME OF THE LORD TO BE SAVED.


We are never told we are saved by "faith only." We are never told that saying the "sinner's prayer" is calling on the name of the Lord.


IF SAYING THE "SINNER'S PRAYER" IS NOT A REQUIREMENT FOR SALVATION? THEN WHAT ARE THE REQUIREMENTS FOR SALVATION.


THE REQUIREMENTS!
1. Faith: John 3:16
2. Belief and baptism: Mark 16:16
3. Confession and belief: Romans 10:9-10
4. Born of water and Spirit: John 3:5
5. Grace and faith: Ephesians 2:8
6. Buried through baptism: Roman 6:4-5
7. Water baptism: 1 Peter 3:20-21
8. Baptism: Acts 22:16
9. Baptized into Christ: Galatians 3:27
10. Believe: Acts 16:30-31
11. Repentance and baptism: Acts 2:38
12. God's mercy, water baptism, and the Holy Spirit: Titus 3:5
13. Water baptism: Colossians 2:12-13
14. Repentance: Acts 3:19


IF YOU HAVE COMPLETED THESE REQUIREMENTS---THEN YOU HAVE CALLED ON THE NAME OF THE LORD!

YOU ARE INVITED TO FOLLOW MY BLOG. http://steve-finnell.blogspot.com