Friday, December 20, 2013


Ever feel like your social media activities are futile? They might be if you’re not utilizing metrics and analytics to measure your performance across social media networks. Measuring your social media ROI is one of the primary methods to understanding your social media impact and increasing lead conversions.
Analytics are particularly important when executing a social media strategy that has  clear objectives and key performance indicators (KPIs) you wish to achieve on an allocated budget. A variety of social media measurement tools can help you monitor your activity.
Five Social Media ROI tools that will drive your social media performance:
  • Hootsuite: This social media management instrument helps you track your social media channels and KPIs in a comprehensive way by managing multiple social media platforms simultaneously. Hootsuite Enterprise’s advanced features and custom reporting aids users in overseeing organizational objectives and marketing campaigns.
  • Kred: A component to measuring social media ROI is understanding your social media impact as a social influencer. Kred is a beneficial tool to help users configure and better manage their social media influence in the digital space. Kred supports Facebook and Twitter at this time.
  • Google Analytics: This is a free analytics platform that offers many businesses an array of useful metrics and reports to measure ROI and social media activity. For example, Google Analytics provides an overview of how different entities interact with you on your social media channels which monitor engagement and lead conversion metrics. Here is a list of the metrics and reporting features Google Analytics offers.
  • Followerwonk: For all you Twitter fans out there, this is a great tool to analyze how you measure up in the digital stream of Twitter conversation when compared to your competitors and supporters. It also helps you organize your Twitter followers through a segmented list in order to better extend your reach. A neat feature users can access is analyzing the followers of an organization or influencer you’re searching. This is broken down by geographical area, social authority, time spent on Twitter, demographics, and more.
  • PeerIndex: A social analytics tool that measures influence in a variety of digital contexts. With its featured platform PiQ, you can learn how to engage with current and potential customers through understanding interaction metrics. More specifically, you analyze whether your target audience parallels your followers across social media networks. PiQ not only drives your social media performance, but helps make sure other areas of your social media strategy are being actualized such as content development and relationship building.
What metrics have you found most important for analyzing the significance of social media impact within your organization?
Check out these additional Facebook and Twitter tips in increasing your social media ROI:

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