Wednesday, December 18, 2013

4 Kinds of Social Media Campaigns That Can Improve your Reputation

A bad social media campaign can wreck your reputation. A really good one, however, can revitalize both your reputation and your brand. Here are four examples of social media campaigns that can help you.

These campaigns may be executed in a number of different ways. Some might happen on Twitter alone. Others might include You Tube videos and a variety of interactions across multiple social channels. Be aware that execution matters, even when you’ve chosen one of the four themes below.

1. A campaign which uplifts others.

There are two ways to uplift others through your social media campaigns.

One way is to support a cause or course of action that really matters. For example, if you are heavily involved in a charity you can spend a lot of time tweeting about the things that you and that charity are accomplishing together.

Another way involves encouraging other people to believe in themselves. Dove’s Real Beauty campaign and Pantene’s “No Labels” campaign are two good examples of this phenomenon in action. These campaigns worked because they spoke to serious issues that had an impact on their audience, and they did so in a sensitive, approachable way.

2. Contests, giveaways, and games.

Contests are a great way to inject a little fun into your social media presence. Besides, people enjoy getting free stuff. If they are getting high quality free stuff then they will tend to feel some measure of good will for you and your company.

This works best if the games intersect with your brand. Otherwise they’ll just come across as random and disjointed. If you can work user-generated content into the mix you’ll have even more success. Just check out Chipotle’s “Wrap What You Love” contest.

3. Something cool, unique, or just a bit outrageous.

This one is a tricky one, because sometimes it’s hard to tell what people will think is awesome and what will come across as lame. You also need to put a lot of work into the launch, building up anticipation and teasing people to generate buzz. If you just unveil something it is almost guaranteed to fall flat.

An example would be Cadbury’s giant Dairy Milk Facebook Like Thumb. This article helps to demonstrate how all of their build up and response played into the success of what otherwise might have just come across as an ugly, disturbing chocolate statue.

They used teaser ads to build up to the event and then live streamed from a studio with user-generated content and photos. The Cadbury team also responded to comments made by fans in the video.

Without the build up and the response this campaign would have been dead in the water.

4. Twitter chats with a valuable purpose.

There are twitter chats for all sorts of things: #landscape chats, #mommy chats, and so on. Choosing and hosting the right chat can give people all kinds of reasons to engage with you and your company. A really good talk will generate a ton of positive feelings which go on to feed into your good reputation.

However, make sure that you’re not duplicating a chat that already exists, and take the time to be a participant before you’re a host. That will give you the chance to gain an understanding of what makes a successful Twitter chat and will help you generate ideas for creating your own. This also works best if you stay in it for the long haul, hosting the same chat with a different valuable question or theme every week.

Lay your groundwork before you launch.

Even the best social media campaign can flop if you don’t take the time to really listen to your customers. You might need to spend a month or more monitoring your reputation and what’s being said to really get a sense of what your customers think about your brand. If you have a truly bad reputation then you need to clean that up before you start, or any campaign can backfire. Once you’ve done your homework you’ll be well positioned to turn your social media into a positive force for your online reputation management.




1 comment:

Steve Finnell said...

THE LORD'S CHURCH

What are the things that do not make you a member of the body of Christ?

What are the requirements for membership in the Lord's church?

THINGS THAT DO NOT MAKE YOU A MEMBER OF THE LORD'S CHURCH.

1. Simply believing that Jesus is the Son of God does not grant you membership in the Lord's church.

Mark 5:1-12 .....7..."What business do we have with each other, Jesus, Son of the Most High God?....12 The demons implored Him....

Demons believe that Jesus is the Son of God, however, that does not give them membership in the Lord's church. Legion was not part of the body of Christ.

2. Sprinkling infants with water does not make them part of the body of Christ. Sprinkling unbelieving babies is not an act that adds them to the Lord's church.

Mark 16:16 He who has believed and has been baptized shall be saved....

Only believers who have been baptized are added to the Lord's church. Babies are not capable of believing.

3. Joining denominations, such as the Catholic Church, the Baptist Church, the Lutheran Church, the Methodist Church, etc. does not grant you membership into the Lord's church. Joining a denomination cannot save anyone. You cannot join the Lord's church.

Acts 2:47...And the Lord was adding to their number day by day those who were being saved.

The requirement for being added to the Lord's church is not joining a denomination. The Lord only adds the saved to the church. The church is the body of Christ.

WHAT ARE THE REQUIREMENTS FOR BEING ADDED TO THE LORD'S CHURCH?

The apostle Peter said, on the Day of Pentecost, " Be saved from this perverse generation!" (Acts 2:40)

Who was saved? Acts 2:41 So then, those who had received his word were baptized; and that day were added about three thousand souls.

Three thousands souls were added to the Lord's church on the Day of Pentecost. Why were they added to the body of Christ?
They received Peter's message and were immersed in water.(baptized).

Peter's message: (Acts 2:22-38) They were taught that Jesus was the Christ. That Jesus was Lord. That God raised Jesus from the dead. They were told to repent and be baptized so their sins could be forgiven and that they would receive the gift of the Holy Spirit.

Those who believed Peter's message, and repented and were baptized, were added to the body of Christ by the Lord Himself. (Acts 2:47 ...And the Lord was adding to their number day by day those who were being saved.

MEN BECOME SAVED THE SAME WAY TODAY AS THEY DID ON THE DAY OF PENTECOST.

HOW TO BECOME ADDED TO THE LORD'S CHURCH.

1. FAITH: John 3:16, Mark 16:16
2. CONFESSION: Romans 10:9-10, Acts 8:37
3. REPENTANCE: Acts 2:38, Acts 3:19
4. BAPTISM: Acts 2:38, Mark 16:16, 1 Peter 3:21, Galatians 3:27.


ONLY THE LORD ADDS YOU TO HIS CHURCH!

YOU ARE INVITED TO FOLLOW MY BLOG. http://steve-finnell.blogspot.com