Saturday, September 7, 2013

Consumers more concerned about mobile privacy than a phone’s brand or screen size

Mobile App

A TRUSTe survey of 900 smartphone users has found that battery life is the primary concern for 45% of smartphone users when using mobile apps, followed by privacy (20%), brand (13%)  and screen size (11%).

Furthermore, 54% of smartphone users are frequently or always concerned about privacy when banking online, the online activity causing mobile users the greatest concern, followed by shopping online (50%).

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