Monday, September 9, 2013

3 Reasons To Not Overlook Smartphone Users in Your Marketing Strategy

Connect With On-the-Go Customers

With the emergence of tablets and smartphones, browsing the web is no longer limited to the desktop. However, only about 25% of US businesses have business websites.  
Smartphones allow people to quickly research online before buying. For example, if a new restaurant opens, customers want to see a menu and pictures of the interior before they spend their time and money there. More often, indecisive couples and tourists are searching for options, whether for food, hotels, or recreation while on the road. Without a proper mobile website, businesses go unnoticed and lose a potential customer. 
This on-the-go traffic is a key to increasing sales. Consider both mobile and desktop appearance in your website design, with the smartphone aesthetics at a priority. Quick load times are also crucial for keeping smartphone users on your site. 

Cash In with Click-to-Call

Image via Flickr by danxoneil
Unique to smartphones, browsing and call leads can occur seamlessly. Implementing click-to-call links on websites and their corresponding apps, banners, and Google ads provides an easier and more direct  consumer-to-company conversation.  
Since phone leads generally represent the greatest revenue for businesses, the ease of immediate contact on mobile social media platforms and web prevents customer disinterest. Found a great summer camp and want to sign up your child? Instead of relocating to a new page on the website or filling out a web form to wait for a return call, a click-to-call link ensures customer satisfaction and more secure business revenue.  
Relying solely on a web form disregards customer's levels of urgency, allowing for a customer's wandering eye. 

Engage Social (Media) Butterflies

Social media's integration into smartphones makes almost any introvert an extrovert, and businesses should not shy away from networks most frequented by mobile users, like Facebook, LinkedIn, Twitter, YouTube, and Instagram. Social media trumps one-way online marketing channels like email and banner ads since it allows a two-way conversation between a business and customer. 
If you think your customers aren't there, your future customers certainly are buzzing about online. Customers rely on reviews, and social media platforms not only give every customer a voice, but every company a chance to improve. Videos and photos are ideal for engaging costumers on an explanatory and emotional level, and updating various social media sites garners more views, which can lead to more sales. 
Smartphones are in and here to stay. As Michael Fertik's articles explain, smartphone audiences want helpful, aesthetic, and quickly accessible company information and products. Don't make your company's media outlets a personal soapbox.  Update media consistently with useful information, deals, and action shots, and customers will dial.

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