Saturday, August 31, 2013

Facebook: Most Popular Social Media Site for All Ages [INFOGRAPHIC]


This is an infographic based upon a recent Pew survey of teenage social media usage. The insight that received most attention from that study was that teens are increasingly disillusioned by Facebook. This infographic points out what I found to be the most illuminating statistic from the study: Facebook use is higher with teenagers and young adults than with any other age demographic.  Of course this doesn’t qualify how they are using it, but it substantiates some other insight (Stephen Wolfram’s data comes immediately to mind) that shows that everyone is so invested in Facebook as a utility that there really is no comparable social network.
I’m curious to know your thoughts about this infographic or Facebook and teenagers in general. 
Old versus young social media


Video Ads Predicted to Bring $1 Billion in Ad Revenue to Facebook


Facebook video ads
What’s the future of advertising on Facebook? Video ads. As Patrick mentioned in a recent blog for us here at CEM, a report by Morgan Stanley predicted that video ads will generate over $1 billion of revenue for Facebook in 2014. When you consider the fact that video ads do not even exist on Facebook yet, this number is quite impressive. On the downside, these ads are also predicted to cost advertisers more than the amount it cost to advertise during the 2013 Super Bowl, the advertising highlight of the year.

The Numbers

You may be wondering how Morgan Stanley could possibly make such a huge prediction, considering that video ads aren’t even available yet. The report conducted was based upon data from various sources, including The Financial Times and Bloomberg. In addition to the prediction of $1 billion in revenue for 2014, the report also estimates $6.5 billion by 2020. The ads will likely appear later in the year and will only be available in the U.S., with Europe to follow in late 2014.

The Video Ads

Many are skeptical about the success of video ads on Facebook, as they may become more of an annoyance to users. Facebook has stated that video ads will be 15 seconds long, and that they will start automatically but have no sound until the users taps on the ad. It will then start over with sound. Users will only find one advertiser in their News Feed per day, with up to 3 different ads appearing. Studies conducted about the Bud Light ads that appeared on Facebook found favorable results, indicating that users will probably react positively to video ads.

The Super Bowl Prices

What remains most unbelievable about the introduction of video ads is the reported prices for advertisers. Facebook will be charging anywhere from $1 million to $2.5 million each day for an advertiser to run the 15 second ads. These are Super Bowl level prices, with a 30 second ad during the 2013 Super Bowl costing $4 million each. Facebook is justifying the incredible prices based upon how large their audience is, particularly during primetime hours.
While Facebook has been improving its Pages feature to the benefit of small, local businesses, the advent of video ads is likely to leave those clients behind. Small businesses will not be able to afford these outrageous prices, effectively fencing in video ads to only major corporations. Time will tell if less expensive options will be available, perhaps during different time slots or to smaller, local audiences on the network.

Friday, August 30, 2013

6 Things to Know About Hootsuite

Hootsuite is a social media management tool intended to make your life easier. It makes it easy and less time-consuming to manage several different social media accounts, 
including regular posting and commenting, all from a single dashboard. If you’ve never tried Hootsuite for your business, here are 6 things you need to know:

  1. Hootsuite can help you save time. If you’ve had trouble keeping up with your social media accounts, Hootsuite can help. Instead of logging into multiple accounts and updating multiple pages, you can log into the Hootsuite dashboard to schedule posts and updates. This leaves you more time to do other things. 
  2. Hootsuite can help you with monitoring. If you want to monitor mentions of your brand, your competition or industry specifics, you can use Hootsuite to do it.
  3. Hootsuite can make communicating with your team much easier. You don’t have to leave your dashboard and go to another site, send an email, call a meeting, or pick up the phone to communicate with your team. Instead, you can use Hootsuite Conversations right from your dashboard to collaborate with members of your team, everyone in your office, or your entire company. Add anyone you want to your conversation.
  4. Hootsuite can help you monitor the results you get from social media efforts. This is very important, as you need to know what is working and what isn’t, so you can strategize and make the smartest moves going forward. Hootsuite can help you monitor such things as page views, likes, followers, comments, referrers and link popularity. If you need to check bounce rates, shares, and daily growth data, this tool will provide that as well. It will even allow you to analyze your fans based on such characteristics as gender, language and region.
  5. Hootsuite makes it easy to manage complex publishing plans. You can use it to publish targeted messages to different portions of your network, cross-post messages across various accounts, publish to a single social media platform, reblog content, and more.
  6. Hootsuite makes it easy to delegate. As your social media empire grows, it may get harder for you to manage it on your own. You can use Hootsuite to delegate certain tasks, including responding to comments and posts, to other members of your social media team. All your team member has to do is log on to see which tasks you have assigned to him.
The Hootsuite features you have available to you depend on the plan you select. There’s an always-free version that lets you work with 5 profiles but has the fewest features and a pro version that allows you to manage up to 50 profiles and offers more features. Then, there’s the enterprise plan that provides the most features and lets you work with an unlimited number of social media profiles and a horde of team members.

5 Ways Businesses Can Use Facebook Embedded Posts

Facebook recently announced a new feature that allows users to embed their Facebook posts outside of the social network.  Embedded posts allow users to take their posts from their Facebook Page and embed them onto external sites, including blogs and websites. The post embeds exactly how it appears on Facebook with photos, videos and hashtags and other content.  Readers can interact with embedded posts by liking or sharing the post and liking the Page directly from the website.
So what does this mean for business Pages? Essentially embedded posts encourage users to contribute to your businesses's conversation on Facebook. Here are a few ways businesses can use embedded posts to their advantage.
1. Drive new Likes
When you embed a post from Facebook it automatically generates a "Like Page" button in the right hand corner. Try embedding a post that provides a useful resource or piece of information about your business so the reader is inspired to like your Page from the embedded post. You can also create a post that includes a call to action such as "Like us on Facebook to receive exclusive offers and deals," and then embed that post on your blog or website for a further reach.
2. Encourage sign-ups for a newsletter or blog 
If you've ever asked your fans on Facebook to sign up for your newsletter, subscribe to your blog or to opt-in to receive emails from you, using embedded posts can bring that request to your website and blog audience as well. Most businesses are looking to grow their lists and embedded posts make it easy to provide a quick link so your website/blog visitors can do this. Make sure you include the link to where they can sign up!
3. Expand the reach of a custom app
Custom apps are used for a variety of reasons -- to run contests, offer coupons, fan-gate, collect data, run sweepstakes, etc. -- Facebook's embedded posts can increase the awareness of your apps to your audience outside of Facebook. We recommend running a "Facebook exclusive" contest where you express in your status update that the contest is only open to people who "Like" your Page. That way your website and blog audience is inspired to Like your Facebook Page straight from your embedded post and then head over to your app to enter your contest.
 
4. Share news
Have something exciting to share with your audience? Maybe you just released a new feature or are moving offices. Embedding a post from Facebook is an easy way to get a consistent message out to your entire audience, on and off social media.
 
5. Embed Posts from other Businesses
This is an interesting feature that I see being really beneficial for businesses who want to partner with each other. For example, we recently released an eBook with Facebook marketing guru, Jon Loomer. We were both posting consistently on Facebook about the partnered eBook, so embedding Jon's post on our blog and website was a great way to build exposure about the eBook and to lead readers to Jon's website where he was offering his own exclusives for downloading the book.
If you're interested in embedding your Facebook posts, here's a quick tutorial on embedding posts:
 
Hover your mouse to the top right corner of the Facebook Post and click on the down arrow.

Down arrow

Click on "Embed Post"

Embed Post

Copy and Paste the embed code into your website or blog.

Embed Code


 

Facebook Introduces Shared Albums

Facebook has introduced a new feature called “shared albums”. Now, you can invite up to 50 contributors to your photo albums and each member can upload up to 200 photos each. As the album owner, you’ll get to choose what kind of permissions to give to your contributors and whether they can invite more people or not.
You can also control the privacy of the album, keeping it Public or available to contributors or friends of contributors. Owners can delete or modify photos but contributors will be able to edit photos they have uploaded themselves as well. This means that one picnic trip will be covered from different lenses and compiled in one place instead of scattered albums in your friends’ circle.
The eureka moment for this idea sprouted up during one of Facebook’s Hackathons – the time during when Facebook employees put aside routine work and think about new ideas to better the platform. And it works for them too. As the largest social network on the planet with a fan base of 1.11 billion people, Facebook needs to stay fresh and ahead of the curve because that is what its users expect from it. Learn more about the process of conceiving shared albums in this blog post by AJP.
It is the baby of Bob Baldwin and Fred Zhao, the Facebook employees who spearheaded the project. But as far as the advantages of this feature is concerned, it’ll be completely up to the users. Social media is governed by the users and we’re waiting to see how you will use shared albums. Here are a few ideas we had:

1 – Company Portfolios:

Although shared albums are not available for Page Albums yet, company owners and employees together, using their personal profiles, can upload albums showcasing the company’s work. Whether you’re a fashion startup or an entrepreneur thinking of launching a magazine, you can now use the power of Shared Albums to collaborate with people around the globe.

2 – Photo competitions:

We can see this feature becoming a great tool for holding photo competitions among your friends where the photo with the most ‘Likes’ or comments wins. Again, since it’s only available for personal profiles and not for Pages yet, competitions would seem a less-intriguing idea for your peers, but then it’s always fun to prove your horse (or camera) is bigger than theirs.

3 – Wedding Wishes:

Wouldn’t it be great to invite all your wedding guests to contribute to one photo album and ask them to upload their photos with captions wishing you well? We can already imagine bachelors and couples alike making ridiculous poses and sending you love. What say? We think this would be really fun. Specially, when not only you, but your friends will be able to view them and leave their own comments.

4 – Pinboard:

Pinterest was the first one that started off this idea with their shared boards to which other pinners can contribute. Facebook users will now get the opportunity to create their own pinboards on the most active social network. Film makers can collaborate on mood boards and story boards for upcoming projects; fashion designers can share pattern inspirations; artists can share their colour palettes; the DIY type can share their arts and craft ideas. What more can you think of?

5 – Learning Platform:

Since we’re going really wild with ideas, why not use shared albums by inviting the teachers and educators in your Institute and ask them to collaborate through visual tips on a certain subject? Students can follow the albums, ask questions in the comments and get knowledge from a range of tutors.

Conclusion:

Facebook’s shared albums are yet another improvement to a social network that is thriving on collaboration. From community pages to groups, there are endless opportunities for people across the globe to interact with each other and bridge the gaps. After all, the purpose of Facebook is to bring the world closer. How do you think you’ll use shared albums?

A Dozen Ways to Build Your Personal Brand in an Online World

personal branding

You have spent your entire working career carefully crafting and protecting your reputation. You’re honest with suppliers and work exceptionally hard to exceed your clients’ expectations. You are transparent, operate with integrity, and treat everyone with respect. Your references rave about what a great person you are.
And then you created a Facebook account.
From any mobile device, anywhere, at any time you can share what’s on your mind. Were you out with your buddies and heard a great joke? Share it with your friends! Have you received poor service at a new restaurant? Gripe about it and let the world know! Do you agree with the latest political rant? Share it with your online colleagues!
In today’s information rich and easy publishing world, when you post anything online you are disseminating your message to the world and, by default, you are promoting your brand—your personal brand. While big-company branding can cost millions and involve countless hours of thoughtful planning, your personal brand can be broadcast to a global network at virtually no cost and with a simple (and too often heedless) click of a mouse.
What is your personal brand? If I only know you by your Twitter and Facebook posts what is the unstated promise I believe you represent? What is the unstated promise I believe I will receive if I associate with you? Is it you the professional, or you the one who just posted the sexist joke?
What most people don’t understand is this: The Web is not anonymous nor can anyone control its flow of information. The Web, by definition, spreads and grows, connecting computers and people around the globe. Even one-to-one text messages or emails can be archived or shared with the masses. Consider this: Nothing stops me from posting on my Facebook page (and showing to the world) the email that you sent as a private communication meant for my eyes only. There is no such thing as “your online friends group” or “private message boards.” Once a comment is in a digital format, nothing is private. Moreover the opportunities for distribution are limitless and the content can be found, theoretically, forever.
Facebook, LinkedIn, Twitter, micro-blogs, Skype, texting, digital photography, YouTube, and other technologies allow us to communicate in ways previously unimaginable. With mobile devices, we can broadcast when something occurs. The great benefit of today’s Internet is that anyone can publish information for a worldwide audience. The great danger of today’s Internet is that anyone can publish information for a worldwide audience.
When people type your name into Google or other search engines, what do they find? You can implement some simple tips to immediately manage your online reputation; to build and promote your personal brand. They can help you limit distribution of the wince-inducing comments and photos. And they can help you showcase accomplishments or experiences in the top results when someone searches your name.
1. Own Your Online Name. If your name is “Joe Smith,” do you own www.joesmith.comwww.joe-smith.com, and even www.joe-smith-sucks.com (and all of the .org and other variations of the above names)? If you don’t “own” your own name, then you’re leaving your online reputation in the hands of someone who does. To purchase your own name, visit NetworkSolutions.com or www.godaddy.com. Conduct a search and if the name you want is available, purchase it for a fee of about $10 per year.
2. Manage Your LinkedIn Account. LinkedIn has become a key site to find business executives. Setting up an account at Linkedin.com is easy. Make sure you complete all of the fields and craft a well-written, professional profile. Be honest, as it’s fairly easy to verify or refute any information you provide. To learn more about writing a compelling profile, visit samrichter.com/linkedinprofiles and check out the various links to several great profile-writing resources.
3. Leverage Your LinkedIn Account. Set up other accounts in places similar to LinkedIn such asNaymz.comZoomInfo.comPlaxo.comBrandYourself.com, and Workface.com. Copy the LinkedIn profile you so carefully crafted and then paste it into these accounts. Modify the information to fit the site’s specific format, and change the first few sentences so that the content showing up in a Google search result is different for each site.
4. Create a Google+ Account. Let Google know that you exist and who you are by setting up your own Google Profile at Google.com/plus. Set up your free account; link it to your website and social networks, and more. Again, leverage the LinkedIn profile you already wrote when creating your Google Profile biography.
5. Create a Twitter Account (and Use It). Create an account at Twitter.com and Tweet on a regular schedule. Refrain from Tweeting about what you had for breakfast. Instead, share information that others will find valuable such as educational articles related to your business or industry. Follow others whose reputation you respect, and that in turn could increase your followers.
6. Give Your Name a Search Engine Optimization (SEO) Boost. Companies spend thousands of dollars—big ones spend millions—search engine optimizing their company websites. That means that when someone enters keywords associated with the company into a search engine, the company’s website shows up higher in the corresponding search results. You can do something similar with your own name with the help of BrandYourself, and you don’t have to mortgage your house to do it. Set up your free account at BrandYourself.com.  Use the prompts to conduct a search on your name. On the results page identify whether the result is a positive or negative one—or if it’s not you—and BrandYourself will give you a letter grade relating to how your names ranks in search results.
7. Manage Your Facebook Account. Create and manage your Facebook profile atwww.facebook.com. Remove any photos that don’t show you in a professional manner. Certainly share information about your personal life because that’s what people want to see on Facebook, but don’t post anything that you wouldn’t want your mom or grandmother to see—or great-grandkids 50 years from now.
8. Set Your Facebook Privacy. Do you want to keep your personal life personal? Make sure you set your Facebook Privacy settings to help you do that. Log in to your Facebook account and on the upper navigation menu look for the “Lock” icon. Click on it and familiarize yourself with the pull-down options related to protecting your privacy. Make sure you click on the “See More Settings” link.
9. Think Before You Post (or Send). Most communication is non-verbal. Although you might be only slightly miffed at someone, the comments you make in an email could be taken out of context and indicate that you are spiteful and mean, even if you use an emoticon (a smiley face J). Don’t send an email, don’t text a friend, don’t post a Tweet, don’t comment on an online post until you’re sure that what you say won’t be taken out of context, and how you say it is done in a calm, professional manner.
10. Email Yourself First. Did someone else’s message make you angry or emotional? Before responding via email, text or social media, write an email spewing out your anger and emotions. Sprinkle in some four-letter words. Share what you REALLY want to say. But don’t send the email to the other person. Instead, send it to yourself. Then wait a few hours or even until the next morning and read the email. Once you’ve had some time to reflect, you’ll most likely refrain from sending the message altogether or you’ll edit out the emotional parts before you hit “Send.”
11. Give Yourself the Newspaper Test. Remember your digital messages are archived and theoretically searchable forever. Do you really want your permanent digital legacy to be one written in a time of anger? Ask yourself this question every time you’re about to hit “Send” or “Post”: “How would I feel if this post made the front page of tomorrow’s newspaper . . . would I be embarrassed if my professional network read this? Would I be embarrassed if my great-grandchildren read this? If the answer is yes, then don’t post it to the Web, send it in an email, or respond in a text message.
12. Don’t Leave Your Brand to Chance. When was the last time you searched your name on Google? How about Twitter? Negative information spreads like wildfire online and you cannot leave your personal brand and reputation to chance. Numerous free services can notify you when your name appears online. My favorites are Google Alerts (Google.com/alerts) and for Twitter, Topsy.com. When creating your Alert make sure to put your name within quotation marks, and then use additional words to further narrow your search, and the minus sign to filter results. In the future, anytime Google or Topsy finds an online mention of your name, you will receive an email.

Thursday, August 29, 2013

10 Social Media Facts, Figures and Statistics

Social media facts, figures and statistics are a moving feast of metrics that can make your head spin.

10 Social Media Facts Figures and Statistics You Need to Know
The numbers are large and what is apparent is that the evolution of mobile platforms is impacting when, where and how often we access our social networks of choice.

Facebook’s big drive since going public last year was to increase its mobile advertising. It has achieved that goal with 41% of its revenue now coming from mobile. Google is lagging in this space and is in catchup mode.

Twitter continues to grow as it looks to float in the next 12 months. Twitter has been scrambling to monetize its platform and now has self service advertising that is accelerating its revenue.

It is predicted that in 2014 it will reach $1 billion in advertising income.

So here are some social media numbers to chew on.

1. Facebook

There are now over over 1.15 billion active Facebook users.That’s the main fact you need to know.

This is a 21 percent increase in 12 months. Facebook is still the social media network of choice and its numbers are huge no matter where you look.

2. Google+
Google+ has become the second biggest network during the last 6 months and continues to grow rapidly. It seems to have reached a tipping point in consciousness and people are curious about how to use it.

The latest statistics indicate that there are 343 million active monthly users

3. Twitter

Twitter is a platform that is bridging the mass media and social media gap. Television is using the social network to obtain feedback and comments. It’s power lies in its simplicity, real time feed and news breaking capabilities.

The latest numbers on Twitter indicate that it has  has over 288 million monthly active users. This is according to GlobalWebIndex Study

The number registered currently sits at over 500 million. So there are many registering but not inhaling.


4. LinkedIn

LinkedIn has been working on making its platform more social and is social media’s quiet achiever. According to some reports it has now reached 238 million users.
Want more LinkedIn facts, figures and statistics? 

5. YouTube

YouTube is the giant of online video and this social media giant now has over 1 billion unique visitors every month. It’s big.


6. Instagram

Instagram was Facebook’s first major purchase (when it had 13 million users early in 2012) and despite paying top dollar it has helped Facebook move into mobile advertising and also is continuing to grow.

It has now reached 130 million users.

7. Pinterest

Pinterest captured many people’s imagination shortly after it launched. The online “pinboard” social media platform has had significant impact on web design (even seeming to have influenced the  new Google+ design)
It currently sits at 70 Million users.

8. Vine

When Instagram launched the video feature for Instagram there were many pundits predicting the demise of Vine  (Twitter’s new 6 second looping video social network).

Twitter has just announced (with a tweet )that it had 40 million users. That is significant growth considering it was only launched in January, 2013.

In June it only had a user base of 13 million. That is a growth of 27 million in just under 3 months! No wonder Twitter is a proud parent.

9. Tumblr

Tumblr was bought by Yahoo last year because it had broken into the top 10 sites in the USA and its audience was young tech and savvy. It is an easy to use blogging platform that is both visual and mobile. There are some statistics showing that is shrinking after being bought by Yahoo.

Currently it has 245 million monthly unique visitors according to Qantcast.

10. Foursquare

Foursquare has been with us for a while now after being established in 2009. Its attraction is that it is a mobile media channel.

Number of users now sits at 30 Million.


How to Use the New Facebook Insights

What’s New With Facebook Insights?

Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.
Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
  • Benchmarking
  • Easy start and end date slider
  • When your fans are online feature
  • Best post types feature
  • Comparisons vs. general Facebook audience
  • Advanced filtering
  • Addition of Post Clicks stat
Keep reading to discover more…

Access the New Insights

view insights in admin panel
Access the new Insights from within your admin panel.
From your admin panel, the Insights box is located next to the Get More Likes box. If it looks like the example above, you have the new Insights. Click on See All to launch the Overview.
If it looks like it used to a month or more back, you don’t have it yet. Patience! You’ll get it soon. In the meantime, here’s what you can expect…

Explore the New Overview Tab

Immediately upon arriving at the new Insights, you’ll get an updated Overview screen. This is Facebook’s way of showing you as much data as they can at one time.
The new Insights are broken down into the following tabbed sections:
  • Overview
  • Page
  • Posts
  • People
insights overview tab
The Overview tab of Facebook Insights summarizes what's going on with your page.
You’ll recall the old Insights had an Overview screen as well. Now, new graphs represent snapshots of your Page Likes growth, Post Reach and Engagement. The most recent posts are still found at the bottom of the screen.
If you aren’t sure what a data set refers to, hover over the title and a definition will pop up.
people engaged
Hover over People Engaged to get a definition of the data segment.
The definition of an Engaged User has long been confusing to page admins. Many have incorrectly assumed that an engaged user is anyone who likes, comments on or shares a post. In reality, it includes any click at all.
Facebook Insights now clarifies this and breaks the stat into Post Clicks (see below) and Comments, Likes and Shares only (we’ll see this later).
post clicks
Facebook has added the Post Clicks stat to Insights.
With Post Clicks, Facebook now shows you how many times a post receives “stealth clicks”—clicks that don’t result in a story. Very helpful!

Dig Into the Page Tab

This tab is broken up into three parts:
  • Page Likes
  • Post Reach
  • Page Visits
Before we dig into each of those sections, let’s take a look at two features that will immediately grab your attention.
Start and End Date Slider
Before, choosing a start and end date for graphs and reports was a clumsy process consisting of multiple drop-down menus. Now, you simply grab and drag a slider to change what date range is represented in your graphs.
start end time slider
The new start and end date slider is a big improvement!
Benchmarking
Another welcome change is the ability to benchmark your data to compare the performance of your page between time periods.
Here’s an example showing the increase in average page likes from last period to this period:
benchmark data
Benchmark data to compare average stats between periods.
Now, let’s look into each of the three sections within the Page tab.
Page Likes
This section is broken out into three graphs:
  • Total Page Likes Over Time
  • Net Likes: What Changed (Unlikes, Organic Likes, Paid Likes, Net Likes)
  • Where Your Page Likes Came From (On Your Page, Page Suggestions, Mobile, Your Posts, Others)
page tab
The Page tab of the new Insights is broken up into three parts.
These graphs help you understand the trending growth of your page and where your growth is coming from.
For example, within the Where Your Page Likes Came From graph, I can see that a spike was the result of an abnormally high number of likes from Page Suggestions.
Post Reach
This addition allows you to easily compare:
  • Post Reach
  • Likes, Comments and Shares
  • Hide, Report as Spam and Unlikes
  • Total Reach
Take a look at the following example:
page post reach
Post Reach allows you to quickly see how your audience reacts to your content.
Notice that my Hide Post stat spiked at the beginning of the period measured. Some might see this as a sign I did something wrong that I need to avoid.
But the spike also corresponds with a spike in Likes, Comments and Shares, meaning more people saw my content than normal—and more non-fans than normal.
Additionally, my Paid Reach was not at a high rate during this period of time. This could be another explanation for a rise in negative feedback.
Because of these graphs, I’m able to quickly conclude that a rise in negative feedback can be attributed to positive reaction from my fans, not from anything else that I should avoid.
Page Visits
This is where you can quickly evaluate how users interact with content other than posts on your Facebook page.
page visits view
The Page Visits view of Insights highlights interaction with your content other than posts.
  • The Page and Tab Visits graph shows how visits to my timeline and most popular tabs have trended during the selected period.
  • The Other Page Activity graph highlights Mentions, Posts by Other people, Checkins and Offers purchased.
  • The External Referrers graph gives me a better idea of where the traffic to my page is coming from and shows the biggest referrers are my site, my YouTube videos, Google and Social Media Examiner.

Drill Down Into Content Consumption With Posts Tab

Now it’s time for some of my favorite enhancements to the new Insights.
The Posts tab is broken apart into the following sections:
  • All Posts
  • When Your Fans Are Online
  • Best Post Types
All Posts
This will look largely familiar to you. It’s a similar format as before, but with some new graphics, some color scheme refreshing and new filtering options.
post performance
The new Insights allow you to evaluate how your individual posts performed.
My favorite change here is the ability to select different Reach and Engagement metrics.
You can filter Reach by Total Reach, Organic vs. Paid and Fans vs. Non-Fans.
filter view
Filter to view different Reach stats within Insights.
The last one may be the most important. Until now, Fans-only stats had to be found entirely within the exports. Which is why most admins: 1) didn’t know that stat existed or 2) incorrectly assumed other stats like “Organic” meant “Fans-only.”
You can also adjust which Engagement metrics you view.
filter stats
Easily filter within the new Insights to view different engagement stats.
Options include:
  • Post Clicks / Likes, Comments & Shares
  • Likes / Comments / Shares
  • Post Hides, Hides of All Posts, Reports of Spam, Unlike
  • Engagement Rate
As mentioned earlier, most marketers were confused by the definition of Engaged User. It includes likes, comments and shares, but it also includes other clicks. The first Post Clicks filter breaks that down.
And if the types of engagement you care about most result in stories, you can easilyview which posts received the most likes, comments and shares.
These are all items that until now were either mysterious or left only to those who braved the exports.
When Your Fans Are Online
WHOA… This is a big one!
This is a completely new data alert here and is not something that was previously made available within the exports in any form.
when your fans are online
You can now quickly evaluate what days and times your fans are online most.
This incredibly valuable graph allows you to quickly determine:
  • How many of your fans were online each day of the past week
  • The average number of your fans who saw any posts per hour
Note this isn’t related to your content, but any content. This is important because it isn’t influenced by when you post, the quality of your post, affinity or anything else. You want to know when your fans are online, and this shows it!
This graph covers the most recent week only, so it’s a sliding scale. You shouldn’t necessarily make big changes based on one week, but keep a close eye on this report.
I’ve started posting much more at 10am, which is a time I previously neglected. I also find it interesting that Monday is the day when the fewest of my fans are online, spiking on Wednesday through Saturday. Not at all what I’d expected!
If you select an individual day, you can also see if there’s any variation in the Times curve for that day. Here is Thursday for me:
compare when fans online by time and day
Compare how often your fans are online by time and day of the week.
As you can see, the curve remains constant.
Best Post Types
This is a feature marketers have long asked for.
best post types
The new Facebook Insights will let you know the best post types based on response.
You can quickly determine which of your post types generate the highest Reach and Average Engagement (split up between Post Clicks and Likes, Comments & Shares).
Be very careful in the way you react to this.
Do status updates generate the highest Reach for me? Yep. But I won’t go on a status updates binge as a result.
Do photos generate the second highest Reach and highest Post Clicks for me? Yep. But that doesn’t mean photos will be my main content choice either.
It all depends on your goals. What’s your desired action? While Reach, Post Clicks, Likes, Comments & Shares are all nice—and all, to varying degrees, help your virality—they aren’t the main focus of my strategy.
My main goal is to get link clicks. I need traffic to my website. And this report does not respond directly to this metric (it’s still buried in the Post Level Export).
Depending on what your goals are, it may tell you everything you need to know. But be careful!

Meet Your Community on the People Tab

This view has actually gone largely unchanged from the old version, but there are some nice little enhancements.
The People tab is broken apart into three different sections:
  • Your Fans
  • People Reached
  • People Engaged
The purpose is to show you the demographics of people (age, gender and location) who like your page, are reached by your content and engage with your content.
Your Fans
This is where you can quickly get insight into who your fans are.
your fans
Use this view to better understand who your fans are.
My fans are pretty much split 50/50 between men and women. My most represented group is men ages 25-34, which makes up 18% of my audience.
If you hover over any of those segments, Facebook gives you a little more info.
fans by demographic
Compare the percentage of a demographic within your fan base to that across Facebook.
As you can see, men ages 25-34 are more heavily represented within my audience (17.7%) than across Facebook as a whole (14.8%).
My geographical information:
  • Most represented country is the US
  • Most represented city is London
  • Most represented language is English (US)
This is good to know. But to be honest, I’m even more interested in knowing who I’m reaching and whose engaging.
People Reached
The setup of this view is exactly like the Your Fans view. It’s broken down by gender, age, geography and language.
people you reach
View the people you reach by age, gender, location and language.
Not too surprisingly, the male/female split is still about 50/50. Once again, men ages 25-34 make up the audience I reach most.
Nothing associated with geography and language has changed significantly.
So what about the people who engage?
People Engaged
This is even more heavily slanted toward men (now 53%) and men ages 25-34 (now 21%). So these are the people who not only make up my fan base, but are reached and engaged!
people engaged with your content
View who engages with your content by gender, age, location and language.