A report from Syncapse looks at reasons why people like brands on Facebook. In a shocking revelation 49% of the respondents said they liked brands on Facebook because they actually like the brand. Dang.
Do you really need ‘analysis’ of these results? Not likely. As a marketer you should know why people ‘Like’ you on Facebook for sure. If brands were really doing a good job, though, don’t you think it should be much more than half of those who like a brand is because they, you know, actually like the brand?