But while marketers can't deny the power of social media marketing, social media users fall into two groups:
● Those who tweet and post updates constantly
● Those who think it's too complicated, and never latch on
Keep it Simple
There's no reason you need to sign up for every social media site under the sun. In fact, it's better if you don't. The more accounts you have to manage, the more your time will be divided, and the more likely it is you'll do a poor job across the board. You might want to reserve your brand name on the major social networking sites -- even if you don't plan to use it -- simply for brand security purposes. Again, just because you have an account doesn't mean you have to use it.
Set a Schedule
It's not necessary to spend hours a day on social media. If you're smart about it, you can invest just a few hours a week and still get phenomenal results.
Find Tools to Work Smarter
Use a social media monitoring and management platform such as Hootsuite or Buffer to update multiple profiles from one place. Both of these tools make it easy to schedule your content, so you can spend one hour preparing future tweets and posts to get a steady stream of updates all week, as opposed to trying to find time during the thick of the week.
Integrate with What You're Already Using
Set up your social profile links on your website so people can click to follow you elsewhere. If you use WordPress (and I hope you do!), implement the social share features of WordPress so blog visitors can easily share your content and attribute it to you. See if your Customer Relationship Management (CRM) software can pull in social updates from customers. One CRM program that does this well is Insightly. Thanks to Insightly's social media integration, you can easily see what your clients or their companies tweet or share on more than 50 social media platforms right from within the CRM system, which can help you stay tapped into their business needs.
Monitor Brand Mentions
People talk about your business on social sites, whether you're listening or not. But if you're paying attention, you'll find ample opportunity to connect with existing and future customers, as well as nip customer complaints in the bud.