Wednesday, July 31, 2013
One of the most fun and frustrating things to do working in social media is coming up with content strategies. Developing a great strategy is the opportunity to present a brand in a way that is informative, entertaining and useful. Some people create and post content on the fly; however I highly recommend that you think strategically when trying to create content that will resonate with your audience. As marketers we are competing with friends, family and other marketers for real estate in news feeds, so we have to come up with quality content. Creating a strategy can be difficult at times, so here are 5 things to think about.
1. Who are you trying to reach?
The first step to creating any social media content strategy is knowing your who you are trying to reach. Knowing information about age, gender, location and even interests used to build the community will give you a great starting point when it comes to creating awesome content. At the end of the day, we have to give the people what they want to keep their attention. News feeds are ruthless battlegrounds, so you have to arm yourself with as much demographic knowledge as possible to be competitive.
2. What do they care about?
Once you know who your audience is, you have to know what engages them. What makes them respond or take action? What do they truly like or find interesting? Don’t make the mistake of creating only meme-tastic content; your goal should be to take the immediate interest that they have expressed by connecting with your page and extrapolate all of the other possible interests they might have. THIS is where you will come up with the complexity in your content strategy. A complex and dynamic approach to content will make your communities stick around. Another important point here is to try to have a relevant image with every content piece. 90% of information transmitted to the brain is visual, and that we process visuals 60,000x faster than regular text. On Facebook, 74% of the posts are comprised of photo content and they nab roughly 95% of total brand engagement. Find out what they care about, make it pretty to look at.
3. How often will you post?
A recent study showed that 60% of big brands surveyed posted at least once per day. Should you follow suit or only post when you have something to say? Having a content calendar will help you know when and how often you should post. I recommend starting off around 3 posts per week and increasing as you see fit. In the same study, some brands posted a few times per day and saw consistently high engagement rates. This might be a good route to go if you have a lot to communicate with your audience about. Posting consistency is all about testing and LISTENING to your audience. Keep an eye on your Unlikes for an indication of when you might be posting a little too much. If you see a consistent rise in Unlikes, it’s time to reconsider your strategy.
4. Are you using ALL of your brand assets?
This is one of the biggest mistakes that I see up and coming brands make. Leaving valuable brand assets on the table robs you of a ton of great possible engagement points. Think of it like this, if there is something remotely interesting on your website, it should be up for discussion for use on social. Many times, your own website is a great starting point for content ideas. In an age of memes and cat pictures, we often overlook great content in our own backyards. Keep in mind, you might need to tweak things a bit, however always try to use everything available to your before looking externally for content. Always make the most of what you have!
5. Don’t forget the lurkers!
Ted Rubin is someone that I admire very much in the industry and he recently discussed the value of “lurkers” in social media. Essentially, these people are those that connect with your page and digest content, however they never engage. Just because people don’t engage doesn’t mean that they won’t click through to your website to buy. We all like to rate our social campaigns based on engagement and fan growth, however I would argue that we should also measure traffic to your website to keep tabs on those lurkers. You can do this per post if you want to get really granular with your data. If a post doesn’t get engagement but generates clicks to your site, is it bad content? Of course to do this, every post would need a shortened link or custom URL. In the end, lurkers are members of your community too!
We want video and we want it now!
While these exact words may not be coming out of consumers’ mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video. Not only are consumers watching a lot of video, but they are also sharing it. At least seven hundred YouTube links are shared on Twitter every minute and 100 million people take a social action on YouTube each week. Sounds like a golden opportunity for marketers, right?
But wait. A recent study done by The Relevancy Group and sponsored by StreamSend looked at the effectiveness of video in email marketing. The Relevancy Group interviewed 266 marketing executives, and out of those 266, only 25% are using video in their email marketing efforts, while 80% responded that they were somewhat or very likely to begin using video.
Here’s the big thing: the study found that including video in email marketing campaigns increased email marketing revenue by 40%.
Wait, what? Yeah. Forty percent, y’all.
It may come as a bit of a shock, then, that so few marketing execs are currently using video when the ROI is so high. The study did find a couple of reasons for the lack of participation in video marketing:
- 43% responded that they didn’t have enough content
- 27% cited increased costs of video production
- 24% said they had other email marketing priorities. (Hmm…sounds like a cop out. Are those “other email marketing priorities” giving you 40% higher ROI?)
While the production of video content offers new challenges, this doesn’t mean that marketers and SMBs should shy away from it; in fact, the reverse is true. If you’re not sure where to start, here are three tips to get that video content pumping and driving higher conversion rates on your email marketing campaigns:
Repurpose Content for Video. So you don’t have any content for videos? Start by taking a stroll through your past content pieces, like blog posts, eBooks, tip sheets, etc, and think about how you can repurpose them as video content. Different media allow you to highlight information in different ways, so don’t feel like you’re being redundant by repurposing content. Video lets you be more conversational, taking a “show-don’t-tell” approach. Remember, too, that shorter-form videos tend to play better (given the general busyness/ADD-ness of the digital media consumer), especially if they are confined to a single, focused topic.
Start Small. When you start doing video, don’t come at it as a huge production with special effects, dramatic lighting and the like. Think of a camera, a simple background, some microphones and one or two people talking about a topic of relevance to your consumer. Then press record and get talking. Even the most stripped down (authentic) types of video marketing take some initial monetary investment, but it shouldn’t take too much time; it should be simple by design. Your goal is to get your message in front of your audience in an easily digestible manner. You can accomplish as much without a huge production - save that for J-Biebs.
Look forward. As the stats show, consumers love and share video. So while video may be intimidating, it’s the future for connecting with your audience. Think about video marketing as a chance to sit down one-on-one with your consumer and answer their questions and address their concerns. Remember, marketing is about getting the right message in front of the right audience at the right time. If your consumers are loving video, shouldn’t you be giving them video?
Engaging in video marketing now will position you ahead of the competition. Don’t be the late one to the party – invest now and reap the benefits sooner rather than later.
Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder.
For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services or processes to write about, this can be more challenging. So just how do you go about creating new content?
“Don’t create content for the sake of having content. Make sure that you have something interesting, insightful or useful to say”
Whether you are just starting out and writing your first blog article or if you’re a seasoned content creator and you’re just stuck for inspiration, it often helps to go back to basics. By considering the following list of questions you should be able to find a new subject to write about or at the very least, you’ll find a new angle to approach it from.
“Create content your readers will want to talk about and share”
Keep in mind the fact that your content needs to attract and engage your readers. Search engines love content that is being talked about and shared, so keep the SEO benefits in mind as you plan your content and don’t forget to make it super easy for people to share your content by including social share/bookmarking tools.
15 Killer Questions to Spark your Content Creation
- What specific needs do my customers have?
- What are the common pain points of my customers?
- How do we add value or provide benefits to our customers?
- What service or product examples could be effectively highlighted with case studies?
- What is new (products, services, research, theory) in the industry?
- Why do customers like using us or what keeps them coming back?
- How are we different and what makes us stand out from our competitors?
- What company information, news or behind the scenes tidbits will people find interesting?
- How can we effectively create a connection with potential customers?
- How can we maintain and strengthen relationships with our existing customers?
- What common questions do customers ask us?
- How can I promote my content once it is published?
- Is it possible to make the content evergreen, so that in a years time it will still be of value?
- How can we help our customers complete desirable goals?
- How can we effectively communicate our brand values?
Tuesday, July 30, 2013
Private messaging through social media is nothing new – most social sites have had some sort of messaging system in place since their inception. But, to combat spambots and online lurkers, users were normally restricted to only sending messages to their friends or the people that they followed who followed them back. If you weren't connected with somebody, you couldn't message them. That, however, has changed thanks to the need to monetize social sites, and Facebook and LinkedIn both offer users the option to pay their way into an inbox. Twitter, however, remains steadfast in the older 'followers-only' model. As direct messaging is a time-tested and well-loved marketing tool, many businesses are wondering if they can take advantage of messaging through social media. The answer is yes, of course you can, but each site has its own pros and cons that you need to consider before hitting the send button.
Pros: Facebook is easily the most popular and active of the three social networks, so there is a better chance any marketing messages you send out will be seen. Some users are also used to interacting with brands through Facebook, and won't be too surprised if a rep from one of their favorite companies reaches out.
Cons: In spite of the prevalence of businesses on Facebook, it is still mainly a site people use to unwind. They want to talk with their friends, look at pictures, and play games. And even if someone interacts with your page, they will still feel a little uneasy if you reach out unsolicited and try to contact them. Businesses already tread a fine line on Facebook, and if you start messaging your followers, they aren't going to be your followers for very long. Any message you send will end up in the 'Other' folder anyway. Users in some countries can pay for access to some inboxes, but this feature is not site-wide yet and, in all honesty, it can be a bit creepy to know a business rep is tracking your personal profile.
Pros: The biggest 'pro' for Twitter would have to be the fact you can still send messages to people for free, as long as they follow you, and receive messages as long as you follow the sender. You can also send as many messages as you want, and move a conversation off of the public feed. This is especially useful in sales and customer service, where you may not want everyone watching what you are doing.
Cons: Direct messages are still limited to 140 characters, so you aren't able to really say much beyond 'e-mail us at...' And, like Facebook, Twitter is not a business-only medium, so receiving a message from a company can be a bit jarring. Twitter users do follow businesses to hear about deals and sales, but people prefer to start the conversation with a business, rather than the other way around. There also isn't a mass 'direct message' button, so you'd wind up having to go through each and every one of your followers.
Pros: The biggest pro for LinkedIn is that it is actually meant to be used for networking and business. No one that uses LinkedIn will be surprised or upset that someone representing a business sent an 'InMail' to get in contact with them, and it is more likely they will positively respond any message you send. B2B marketers can especially benefit from direct messaging through LinkedIn because LinkedIn guarantees an answer to any InMail sent. If you don't receive a response, you get your messaging credit back.
Cons: As you might have inferred from 'messaging credit,' LinkedIn's InMail costs money. If you aren't a premium member, messages will run you ten bucks a pop, and even premium members only get a set number of messages. LinkedIn also isn't as active as Facebook and Twitter, though you are more likely to effectively reach your target lead on LinkedIn
For Facebook and Twitter, the cons really outweigh the pros when it comes to direct messaging. These sites were not built with business marketing in mind, though they do lend themselves very well to it. Stick with regular social marketing tactics, build your followers, and design a campaign in which they willingly engage with you. LinkedIn, on the other hand, can lend itself quite well to direct marketing, but InMail is expensive, so make sure it is worth paying around ten bucks to contact the person you want to talk to. Depending on your business and the type of customers you serve, it can be worth reaching out using different social channels, but it is more likely that direct messaging will hurt your social presence rather than help it.
Have you set up your own branded Facebook Address for your Facebook business page?
Get It Sooner Rather Than Later
If you haven't done so already you should, before another person or business grabs it for their own. This might not be an issue for brands like Coca Cola and Nike who can PROVE ownership of their brand quite easily. But for micro and small business owners this is often a different story.
Most micro and small business owners or brands would find it difficult, if not impossible, to convince Facebook that someone else is using a brand name for their Facebook page that belongs exclusively to them.
Get It To Make Promoting Your Page Easier
Having a distinct Facebook address ... like facebook.com/MagnetiteJewelry or facebook.com/KarlasSpecialteas...makes it much easier to promote your Facebook page in print and online. The alternative is a Facebook issued page name likehttps://www.facebook.com/pages/Graces-Coffee-Cups/158990009556312. Try putting THAT on your business card - or anywhere else for that matter!!
Get It By Following These Steps
Creating a Facebook Address for your business page is straight forward. Just follow these steps:
- Go to your 'Admin Panel'
- Click on 'Edit Page' (top right side of page)
- Click on 'Update Page Info'
- Look for 'Page Address' (second line) and click on 'edit'
- Click on 'change web address'
- Enter your business name (see tips on this below)
- Check availability and save
Tips For Creating Your Distinct Web Address
- When deciding on your Facebook page address (or any social network distinct URL) aim for consistency. In other words, if your business name is Grace Coffee Shop but your website is www.GraceCoffee.com then consider using GraceCoffee as the distinctive part of any social network addresses. Only use GraceCoffeeShop if that is how your website URL or if you can't get GraceCoffee for your social networks because someone else already has it (not ideal).
- Limit the distinctive part of your address to 15 characters if possible. For some networks (i.e. Twitter) this is the maximum number of characters you can use.
- Title case the distinctive part of the address (i.e. facebook.com/MagnetiteJewelry stands out more, online and in print, than facebook.com/magnetitejewelry).
As Facebook makes changes to its administrative areas from time to time, the process might be a bit different if you're attempting to do this some time after the writing of this article. However, chances are the process will be somewhat similar or easy to figure out.
Also, in some cases Facebook now asks you to select your unique Facebook address when you create your account. In that case, keep in mind the Tips for Creating Your Distinct Web Address.
Facebook currently allows you to change your unique address two times. After that you're out of luck.
Why will customers listen to or pay for us in 2013?
As the world moves towards more and more forms of digital social media, we at Cygnis Media took a step back to analyse what it is that makes social networks click. Why do we want to update our statuses and tell the world what we’re doing and who do people like to listen to the most?
It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages. Without this human touch, agencies and brands will be stuck spamming their customers with robotic posts and tweets that no one wants to engage with.
Don’t worry. We won’t baffle you with complex anthropological studies but instead, we’ll present answers to burning questions to help you understand your customers better. The more you see where they’re coming from, the more your marketing efforts can pay off.
Here are ten things that customers are looking for the most from online social media interaction in 2013:
1 – Support, empathy and guidance:
Man was not built to thrive as an individual in a vacuum. We’re inherently social animals and we like to garner support for our ideas, gain empathy in times of sorrow, share our fears and happiness and seek guidance.
However, it is shocking to observe that only 42% of brands on Facebook currently solicit customer feedback although nearly half of online customers expect all businesses to. 56% of customer tweets to businesses are ignored (Source: MarketMeSuite and Placeter). As a brand, you need to look at social media as a platform for providing real-time support to your customers and sharing ideas with them.
2 – Stories worth sharing:
We love gossip, don’t we? Professor Robin Dunbar of the ICEA explains that there is a reason why we listen to gossip, and why biographies and fiction stories sell like hot cakes. As social men, we like to “keep the wheels oiled” – to use his words – and stay in touch with how other people are spending their lives and what we can learn from them.
In 2013, brands need to tell stories. Constantly. But we understand that it is easier said than done. Sharing stories constantly means creating lots and lots of content! This is why we believe that companies should become content creators. This requires you to radically rethink your organisational structure, enable your employees and customers and create a process for automation. Michael Brito has written an excellent post on his blog about how you can operationalise brand storytelling. He has also included a chart that should help you get started with becoming a media company.
3 – Connecting “stranded” individuals:
Consider a batch of university graduates who all go in separate directions as they seek jobs. After developing friendships and relationships for three or more years, they’re now faced by a gap in their interactions. This is where online social media lends a helping hand.
In a broader sense, we should look at social media as a tool that connects people and brings communities closer. LinkedIn, for example, is helping job seekers meet employers. Behance is helping designers meet people who share their passion for art. As a business, you should understand this purpose and help build ‘communities’ of people around your brand where people who associate with your values can interact with each other and feel part of something bigger.
4 – Initiating conversations, sparking ideas:
The social network isn’t a place to sit back and watch. It is a place to voice your opinions, start dialogue and thrust your hand out for a handshake.
After listening to what your customers are talking to, don’t be afraid to offer your opinions on the matter and take a stance. Although you should avoid political or religious controversies, feel brave enough to have your own thoughts. If you’re all diplomatic and politically correct, people will soon get bored of your messages. The average number of connections per user on Facebook is 141.5 and for a Tweeple, it’s 208 (Source: Go-Gulf). Since the noise is increasing everyday, you need to connect with your original self to make sure you’re heard.
5 – To plan or to talk:
As all kinds of age groups, ethnicities, races and nationalities start joining the social media parade, you need to be able to understand your target audience. An interesting study by the ICEA has shown that males like to use social media to plan things to do while females develop relationships and build trust through conversations.
Facebook and Google+ are great for photos, videos and text; use Twitter to share article links and photos; LinkedIn for resourceful content; and of course channels like Pinterest and YouTube are dedicatedly for photos and videos respectively.
6 – Committed interactions:
It’s easy to let the digital wash over us and forget the basics. Keep comparing your online communication to face-to-face talks. When you pick up your phone and give a friend a call, that is your way of saying, “I’m talking to you right now rather than anyone else”. Is your conversation on social media reflecting the same kind of commitment?
Sadly, companies are now just bombarding their customers with posts. Instead, keep the CARE rule in mind.
- Convenient: Your customers are using multiple devices. Make it convenient for them to access your information from a smartphone, tablet or desktop computer.
- Attractive: The web is becoming visual. Pinterest, with more than 10M users, has become the fastest growing site ever. It’s bringing aesthetics into play.
- Relevant: Show relevant content to your customers whether they’re browsing on the web, using geo-local features on their smartphones or joining conversations on social media.
- Emotional: Connect with your consumers feelings. You don’t always have to post cute kitten pictures (“cat” accounts for 30,400,000 Google searches per month) but you can sure learn from the Grumpy Cat.
7 – Layers of relationships:
People mostly connect with their friends online, whom they already know offline. Their inner most circle would be the same trustworthy group of family or friends. However, social media does add layers to their circles such as categories of acquaintances, colleagues, professionals, celebrities and fan followers.
By understanding this, brands should try and build their presence both online and offline so that their customers can relate to them more readily and increase their interactions with the brand on social media.
8 – Improved communications:
So far, social media conversations cannot substitute face-to-face communication. The richness of non-verbal language, facial expressions and gestures is lost in the digital world. More than ever, you should try to portray the human side of your business to compensate for this gap. Post photos of your employees, conduct webinars or arrange Hangouts on Google+ and share photos and videos of your customers using your products.
9 – E-commerce:
People are learning the value of paid content as content creators slow down on the freebies. They’re learning that piracy doesn’t deliver quality and quality costs more (Pandora, Hulu Plus). They’re willing to make purchases (iTunes, Netflix) and are training themselves to pay through microsites.
This means that brands should take a step forward and facilitate those customers wishing to buy. You can create e-commerce apps or landing tabs on your Facebook page.
10 – Added value or concept to associate with:
Flash mobs and memes are a strange phenomenon. They’ve shown to us that human beings are the only species that are capable of grouping together for a concept, not just personal allegiances. Become a brand that inspires, that advocates a value which your customers cherish. Then allow them to group together under your flag and associate themselves with your brand.
Companies like Google, Apple and Disney don’t just sell products or services. They propagate ideas and values that people can feel proud to relate with.
As with most things in the SEO industry, there comes a change, there comes a slight panic, and then there comes all sorts of tools to help. The idea of semantic search and semantic SEO is no different. Although this isn’t a new term or concept, it’s beginning to become more and more important as Google continues to alter its algorithm. As most marketers know, Google is constantly trying to be able to look at all factors in a piece of content, not just the links. Semantic SEO is a step in this direction.
In short: It’s a term marketers should know and a strategy that needs to be adopted. This is the way search is moving, so it’s best to get on the bandwagon sooner rather than later.
The Basics of Semantic Search and Semantic SEO
For those who are unfamiliar, semantic search is all about offering search results that are related to the query, and not necessarily limited to results that just include that specific keyword. Semantic search takes into account the context as well as the meaning of the search query. In the past it was the links and the anchor text associated with those links that gave Google bots a clue about the contents of the page, but semantic search is now giving the bots a chance to look at all of the content around the link to make a conclusion. Consider some of the following points:
- Supporting terms are taking into account. This includes synonyms, modifiers, etc. Marketers therefore need to complete keyword research with this in mind.
- Use these related terms in places like your title, h1 and h2 tags, content, etc.
- Example: Being from Chicago, I like to use the example of the very broad term “Blackhawks.” If you were to type this into the search box, you wouldn’t just get entries about the hockey team. You would get entries that discuss related things such as ice-skating lesson, physical sports, Canada customs, and even alternate meanings such as the actual Native America Tribe the Blackhawks or even hawk birds.
As a side note, it’s important to remember that your other SEO strategies are still relevant and should not be throw aside to focus on semantic SEO. This is just one thing Google looks at when it comes time to rank a site, so you should still keep your other efforts in place.
Great Tools That Help Improve Your Semantic SEO
Semantic SEO is definitely something that you can do on your own, but if you have thousands of pages and need a little bit of help, semantic SEO tools have been popping up left and right. Because you’re going to need to start writing and creating content with semantics in mind, you’ll surely find that it takes a lot of creativity to think about related words and then include them in your content, so tools really can be helpful.
Below are a few of the great tools out there to help with this newer Google initiative:
- Ubersuggest. This is an incredibly simple tool, so it’s great if you just need that little bit of extra help or simply just can’t think of any synonyms or related terms for your keyword. It’s a free tool, and all you need to do is type your term into the box and get thousands of keyword ideas similar to your term, and they are all categorized alphabetically.
- CTRL Semantic Engine. This tool is a bit different because it helps you determine what is similar and what you may want to link back to in your content. You plug in an excerpt from your content, and the tool will give you images, other content, and synonyms you may want to add. After all, semantic SEO isn’t just about related words—it’s about related everything (videos, links, etc).
- LSI Keywords. LSI stands for “Latent Sematic Indexing” and helps you find semantically relevant keywords and phrases. Just like the other two tools, this is also free. What makes it unique is that it gives you the option of eliminating some words from your results.
The Internet is undoubtedly a powerful tool. With the advent of social media, you can connect with old friends no matter where they are in the world, or link up with new business contacts just by adding them to your network. You can even make extra money by setting up an online store while keeping your day job. The opportunities that come with social networking are endless!
However, there are also certain disadvantages to the use of social media. Let’s look at some of them.
Social media and its disadvantages
It is a “time suck.” According to a recent survey, Americans spend, more or less, 16 minutes of every hour spent online on social media sites — more than people from any other country. This probably is not as shocking to some of us, especially with the increase of mobile usage, which enables us to easily update our Facebook status or tweet a photo of our meal from a newly discovered restaurant. Admit it, you’re always connected to your social network sites through your phone — right?
In fact, the same study shows that Americans spend more time on social media sites compared to entertainment sites, online shopping sites and even porn sites (which is actually a good thing, come to think of it).
However, if you’re constantly updating your Facebook, Twitter, Instagram or other social media accounts when you’re supposed to be doing something else, like working, then you probably have a problem. This is true especially if you’re tempted to do so even if it’s unsafe — like say, when you’re driving.
It brings out the narcissist in all of us
Social media has brought out our tendency to be “Me-focused.” A lot of people like taking “selfies” or pictures of themselves, or photos of their extravagant desserts, and posting them online. Others seem to constantly feel the need to post their locations, or what they’re listening to, or how they’re “feeling.”
Now, admittedly, there is nothing inherently wrong with this. However, we need to be careful not to be too self-focused, especially if it is not healthy anymore. Everything should have a balance, even what we share about ourselves on social media. Really, who needs to know what one eats for dinner every single night, right?
It can lead to identity theft and fraud
Of course, during this day and age when just one click of the button can open up worlds of information, one should also be careful with what one shares online. This is especially the case when it comes to using social media. Over-sharing may make you vulnerable to identity theft, so you should also do what you can to avoid becoming a victim.
If you really want to help prevent online identity theft (and who doesn’t, right?), you need to be aware of the potential dangers social networking sites pose to consumers. Social media protection may be something that many users overlook, so do your research and implement the strategies you need to protect yourself.
One thing you can do is to keep your passwords safe, and to change them regularly, too. Also, never share sensitive information online, even if you think you’re using a safe site. For credit fraud protection, it would also be good to perform regular credit monitoring to see if there are any discrepancies or suspicious activity, which could in turn be a sign of identity theft and/or credit fraud.
Make the most out of your social networking time
Given the aforementioned disadvantages of using social media, how then can we make our time online on social networking sites useful? Here are some suggestions:
- If you’re a business owner with one or several social media accounts, make the most of it (or them, if you have more than one account) by engaging with your customers and potential customers. Come up with strategies on how to do so effectively, and change these if and when you need to.
- When checking your social media feeds, skim through the “unimportant” posts and focus only on reading those that are interesting or relevant to you and, if you own a business, to your business. Remember, time is golden, so don’t waste it browsing through your former girlfriend’s latest photo album, or drooling over your office mate’s Instagrammed photos of delectable dishes.
- Take advantage of media alert systems that send you emails of headlines and news that are relevant to you.
- Don’t worry too much about missing out on “the action,” i.e. what’s going on out there. Try to recall the time when you didn’t have to be updated on the latest news and trends and focus on making your social media time productive.
- Set a limit for your online time. This may be challenging but is definitely possible. If it helps, set an alarm to go off when your social media time is up. Then move on to other tasks that you need to do, whether you’re at work or at home.
- Come up with a list of tasks that requires you to use social media and focus on accomplishing them within your set social media time. Try to stick to your list and not “wander off” to do non-productive things online, like browse through the latest selection of offerings at your favourite online store on Facebook.
- If you’re a business owner, you may want to consider hiring people to do your social media tasks for you. This way, you’re freed up to do other things.
- Aside from productivity, always be aware of the safety of your social media activities. Remember, one way to help establish credit fraud protection is to be wary of what one shares online. Although you may be tempted to do so, it may be best not to publicly declare that you are out of the country on a fantastic holiday. Never give out your credit details online, unless you’re sure you’re dealing with a trusted person.
Like many other things, social media can be a useful tool — if we are conscious about how we use it. Remember, it’s better to be on the prudent and cautious side than regret the time we spent online later on.