Tuesday, June 18, 2013

5 Common Social Media Mistakes

5 Common Social Media Mistakes image social media mistakes 1
To prove how tough it is, I have highlighted five mistakes that you will see every day on social media which are easily solved.

1) What’s the plan? What plan?

If you don’t know where you are heading, how are you going to know when you are getting there? Without a plan before you start posting on social media, it’s going to feel like a lot of hard work. Big gaps between posts (while you’re working out what to do next), and not being able to react quickly to interaction will expose you.

2) Its social media….that’s social media:

A lot of brands use social media as an outbound communication channel. This is using social media, but not being social. Unless you are a news organisation, this tactic does not work. At best it looks like you are disconnected from your audience, and at worst it feels like spamming.

3) No comment…

All brands want to avoid confrontation, and in order to minimise the chance, often no opinions are offered at all. This is a bad move. The top of your organisation will have a view on the stories of the day, and normally sharing these will help consumers engage with your brand. However, use your judgement to know what is shareable and what isn’t – see Chick-Fil-A.

4) Don’t ABC – ‘Always Be Closing’:

Every brand will want to measure their ROI from social media. And the temptation is to sell, sell, sell. But social media is all about building and developing relationships, so that’s where your focus should be. Nothing wrong with the odd sales message, but don’t lose your focus from developing the relationship.

5) What’s a metric?:

Although you can’t see this externally, it is pretty clear which brands have metrics in place. You should be tracking the level of sentiment, the number of referrals to your website and linking social media to your CRM system to understand what value social media is adding to your business. If you’re not tracking this (and more), you won’t know if social is working for you.

Most of these mistakes are fairly straightforward to solve, and even if it takes some time, avoiding these mistakes will put you ahead of a lot of other brands on social media!


Guo Guo said...

chanel handbags,chanel bags,chanel outlet,chanel 2.55
kobe 9
ferragamo shoes
babyliss hair dryer
oakley sunglasses
abercrombie outlet
louis vuitton
air jordan shoes
ed hardy clothing
michael kors factory outlet
marc jacobs handbags
jordan shoes
hollister clothing store
nhl jerseys wholesale
fitflop sandals
louis vuitton outlet
hollister clothing
oakley sale
christian louboutin outlet
louis vuitton outlet uk
coach outlet
supra shoes
snapback hats wholesale
ferragamo belts
coach outlet store
tod's sale
air jordan 4
louis vuitton outlet
burberry outlet
oakley sunglasses wholesale
ray-ban sunglasses
nike air force 1
oakley sunglasses wholesale
beats solo
kate spade outlet
asics gel kayano
tory burch handbags
kate spade handbags
air jordan 4

Jianxiang Huang said...

michael kors handbags,michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors 
kobe bryant jersey
indianapolis colts jerseys
nike free run uk
uggs outlet
manchester united football shirts
jordan 13
lance briggs jersey,martellus bennett jersey,jay cutler jersey,sylvester williams jersey
prada outlet
pittsburgh steelers jersey
the north face jackets
boston celtics jersey
oklahoma city thunder jerseys
cartier watches
football shirts
lakers jersey
manchester united soccer jersey
michael kors outlet
nike roshe
burberry outlet
nba jerseys
prom dresses
lebron james shoes,lebron 12,lebron 12 shoes,lebron sneakers,lebron iv,lebron 11,lebron 10
drew brees jersey,corey white jersey,khiry robinson jersey,archie manning jersey,mark ingram jersey
mizuno running
tory burch outlet online
dansko shoes
new york jets jerseys
ahmad bradshaw jersey,josh mcnary jersey,andrew luck jersey,donte moncrief jersey,delano howell jersey,robert mathis jersey,andrew luck jersey,trent richardson jersey
north face jackets,north face,the north face,northface,north face outlet,north face jackets clearance,the north face
bears jerseys
nhl jerseys wholesale