Friday, May 31, 2013

1 in 10 Young People Rejected For a Job Because of Their Social Profile

What’s considered “young?” Anyone who falls in the age range of 16 to 34. <wipes brow> New research from ondevice  showed that one in 10 people surveyed have been rejected for a job because of their social media presence. And, the majority (two-thirds) are not concerned that their use may harm future career prospects.

The Young People’s Consumer Confidence (YPCC) Indexsurveyed 6,000 16 to 34 year olds across six countries and major findings showed that:
  • Young people are more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
  • Around the world, almost 300 million young adults, aged 15 to 24, are not working or studying (one quarter of the world’s population).
  • Young people in developed markets have a very positive outlook for future economic growth in their country.
  • 88% of young people in developing countries believe they will get a higher education qualification than their parents.
  • 65% of young adults in America and 91% in China 
Here’s a breakdown of what social networks young adults are using around the world:
SOURCE: ondevice

Tune in with Twitter TV

Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. That’s what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in their Twitter streams. If you think about it, the idea that the TV becomes the second screen to digital experiences is rather provocative. Perhaps this is why Twitter is making some notable moves in the television analytics market recently.
Late last year, Twitter and Nielsen announced an agreement to create a new Twitter-based TV rating. Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen shared his view on the importance of Twitter’s role in the new world of TV in an official statement, “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”
Twitter didn’t stop there however. In February 2013, Twitter announced the strategic acquisition of Bluefin for its TV-centric data science to, according to Twitter COO Ali Rowghani, “help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.”
Analytics. Ad products. Experiences. The deals with Nielsen and Bluefin represent wise investments considering that they were led by a leading social media company that’s often misconstrued as a mere second screen product in this space. Instead, we can consider Twitter now as an extension of personal experiences…a digital form of self-expression if you will.
So how is Twitter affecting our television viewing habits? To answer the question, we need not look any further than an ebook that Twitter UK recently published, “Tune in with Twitter.”
The ebook opens with a strong assertion that the relationship between Twitter and television is strongly symbiotic. It’s justified perhaps with this follow on statement, “Twitter is the shortest distance between you and what interests you most.” This is in my research what truly makes Twitter less of a social network and more of an information network. Whereas Facebook is the digital habitat for the social graph, Twitter is the social club whose members form the interest graph. At 400 million Tweets published per day, Twitter is the popular voice for a connected society. Is 400 million daily tweets a significant number? If I told you that electric car manufacturer Tesla reported $400 million in losses last year, would that seem significant to you? Consider that amount on a daily basis.

Discovery + Engagement

The magic of Twitter is that it promotes discovery and engagement as part of its nature. As Twitter denotes, Tweets and TV programming drive each other in a complimentary cycle. Hashtags aired in programming is proven to boost online engagement by organizing viewers around a common Tweet to Action (T2A) where people tweet reactions to trigger interactions. A TV-related Trend or Tweet on the other hand sparks discovery.
The goal for content producers and advertisers is to create content that positions and strengthens the TV as the first screen and introduce “Tweetable moments” to spark engagement. Those that learn how to better introduce Tweetable moment drive outcomes and as Twitter found, drives increases in brand recall scores.

Social Programming Profiles

Twitter UK monitored the social profiles and tweet patterns of popular programs. The team observed that Twitter activity follows patterns driven by three factors: genre, demographics and time slot. Tweet peaks and engagement are driven by content, storyline, of course celebrity Tweets and also hashtags displayed prominently on air.
Twitter also learned that Tweet patterns differ based on the genre of the aired program. Please see the ebook for histograms that display Tweets per minute TPM for each genre). Tweets tend to compartmentalize around the following five categories:
Engagement patterns mirror key events or iconic moments.

Dramas tend to see peaks in Tweets that bookend the beginning and end of episodes.

Entertainment often sees a higher proportion of Tweets from mobile. Tweet peaks are largely content-driven, but also occur during ads.

Current Affairs
Interestingly, a higher percentage of Tweets emit from desktops. Tweets peak largely following climatic moments in the narrative or because of on air #hashtag prompts.

Films on TV regularly trend on Twitter. Tweet patterns follow key storylines with quotes often tweeted widely.

Twitter is already observing consumer behavior and the patterns around how, when and why they Tweet. Content producers and advertisers must rethink their approach to create Tweetable moments based on the genre of the content, including advertisements. Production and creative teams can now work together to converge social storylines and product/brand placement into Tweetable events complete with desired discovery and engagement journeys. This opens the door to new monetizable products for program sponsorship as well. Social programming and architecture will fuse the first and second screens and the desired relationships and activities among connected viewers will unfold as a result. Without it, viewers will act and react as they see fit, which may in fact relegate the television as the second screen instead of the primary screen.

How To Assign Value to Your Brand's Digital Properties

Those familiar with traditional marketing tactics should be on board with incorporating a digital marketing strategy. Unlike billboards and television, digital initiatives offer the ability to track every cent. Site-side analytics make accurate measurement possible. But going above and beyond the normal measurement plan can give your business the competitive edge. Here’s how to make it happen:

Paid Search
What most marketers do: Using paid search analytics tools, advertisers have the ability to attribute every cent spent by a paid search campaign to a visitor transfer and, if they’re wise, a number of conversions.
How you can do it: In addition to paid search analytics metrics, there are various tools that can help you attribute value to your digital channels. For starters, advertisers can use a dynamic phone number in your paid search ads. This enables call tracking, including how long the call lasted and where it came from. This is an easy way to attribute phone calls directly to paid search ads. Secondly, a more in-depth analytics solution on your website can give you insight into year over year and month over month business trends. For example, when you were running a promotion, maybe your paid search ad click-through rate was higher than the average month, but the conversion rate was about the same. Exploring site-side analytics metrics like page exits (where people dropped off in the funnel) and pathing reports create opportunities to change elements of your site that might contribute to a higher conversion rate during the next promotion.
Lastly, go beyond number of conversions. Use your analytics solution to explore various ways people convert: perhaps they click an ad for one product, but then go to another. Maybe there is correlation between the ad they click and the other brands they purchase. Is the average purchase order higher when paid search ads are built out using long-tail keywords? These are just a few questions you can ask the data that will give you a better return on investment number. Bonus: by exploring the answers to these questions, you will inevitably end up with new tactics and messaging to test, which helps optimize any campaign.
The measurement of social media and marketing is a hot-button issue in the digital marketing industry. And many people, both novices and experts alike, believe that the goal of social marketing is to just be a part of the conversation. For this reason, many advertisers and social marketers lose out on the opportunity to assign a hard return on investment to their social channels.
What most marketers do: measure likes, engagement (retweets, mentions, comments), ad click-through rate, cost per action
What you can do: Go beyond the aforementioned “convenience” metrics. If your business’s goal is to sell more product, don’t hold social marketing to a different standard than any other digital channel. Insist that it contributes to sales. The key to social marketing measurement is connecting the dots (or disparate data). It’s not just about the likes. It’s about overlaying your social data with your site analytics data. What social platforms send the most traffic? What product or service pages are visitors from social platforms most interested in? Applying unique tracking code to all organic and paid social campaigns can help you track what visitors do on your site and help you tailor your social messaging to what they interact with most. It doesn’t start and end with Facebook and Twitter. Create innovative ways to measure YouTube, Instagram and Pinterest as well. And don’t just leave it at “referral traffic.”
What most marketers do: single attribution model (the first or last point-of-contact a consumer has with a display ad)
What you can do: Yes, it’s more complex, but to generate an actual return on investment, it’s important that you apply all of the aforementioned tactics and get creative with testing in order to fully attribute ROI to your display campaigns. The key is to ask smarter questions. Don’t just say, “this person saw a display ad and then clicked through to the website”; instead, track interactions of people who have seen the ad multiple times, or interacted multiple times and what parts of your website they visited. Assess the value of each publisher individually. Getting more granular with tracking code and ROI analysis also provides you with massive amounts of data and even the ability to predict future campaign performance across publishers. Imagine being able to equip your next client with thatknowledge!
Many of these tactics, though unique to one channel, give us insight into digital marketing as a whole. It’s important that you do not settle for convenience metrics, but dive deeper into data in order to assess how to assign ROI to all your properties. The information is there; it’s waiting to be sought out.

3 Ways Social Media Creates a Social Local Community

Nursing Homes and Social Media?

Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.
But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.
wapakoneta activities
Wapakoneta Manor is one of 24 HCF Management facilities on Facebook.
“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.
New pay-for-performance models are on the horizon for managed care companies such as HCF.
HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.
In April 2012 they made the leap into social media and haven’t looked back.

Here’s how they’re making it work in the new healthcare environment.

Organization: HCF Management
Social Media Handles and Stats
  • 24 facilities across two states now on social media
  • A series of “Harlem Shake” videos filmed at 13 facilities received over 35,000 views
  • Quarterly average of 27% increased engagement across facilities since launching social media
  • 2,252 combined subscriptions to email newsletter
When HCF decided the time was right to get into social media, they knew they needed a trusted partner. “We really had zero experience,” said Unverferth.
For guidance, HCF turned to Jessika Phillips, president of NOW Marketing Group of Lima, Ohio, based on word of mouth in the community. HCF and NOW agreed to a pilot program for seven facilities, eventually adding 17 more.
After a two-month discovery process, NOW launched the first Facebook Pages last spring. “We wanted to understand their business and their audience as much as possible,” said Phillips. NOW also uses a HubSpot goal-setting template to help set SMART goals for each quarter, as well as longer-term goals.
NOW and HFC developed a plan to increase community awareness of the brand, reach decision-makers and engage employees.

#1: Be Hyperlocal

There is no HCF Management Facebook Page. Instead, there are 24 individual Facebook Pages for the different HCF facilities. The same is true for Twitter accounts, YouTube channels and Pinterest pages (added spring 2013).
During the discovery process, NOW realized that HCF needed to focus more on engagement than follower numbers. Creating Facebook Pages for each facility means they can post more engaging content for each site.
“We want to create brands where the feel on the Page is that they are cheerleaders for the community,” said Phillips.
celina high school
HFC champions others in their communities on their Facebook Pages.
“We create that kind of feel that we’re definitely engrained in the community and very supportive of it, and that tends to get really high engagement,” she added.
bycicle safety day
HCF facilities routinely post about community events.
NOW uses Scoreboard Social, a competitive social media analytics tool, to track their engagement, which aggregates all the Pages into one report for easier monitoring.
scoreboard social
NOW Marketing uses Scoreboard Social to track engagement.

#2: Reach Out to Decision-Makers

“In our business, the people who make the decisions are not necessarily the people who are having the service provided,” said Unverferth. A common scenario is that a person’s mother or father will go into the hospital and learn that they can’t go home. In two days, their family will have to find a nursing home. “We want people to know who we are before they have to make that decision,” Unverferth said.
On Facebook, posts are designed to educate, entertain, engage or show their expertise. Phillips also explained that they make sure to mix in general-interest posts so prospective decision-makers don’t feel like outsiders.
One of HCF’s most successful social media efforts has been a series of virtual tour and staff introduction videos on YouTube. Phillips said they have been a great tool for the HCF social workers and patient-relations representatives at the hospital.
hcf virtual tour videos
HCF virtual tour videos and staff videos are popular on YouTube.
She recounts one account manager’s story of a family that was looking to choose a nursing home for their mother. At first, some of the out-of-state siblings were recommending a different nursing home. But the sibling who lived nearby took a video tour of an HCF facility and then sent the link of the virtual tour to her family. After viewing the tour video and staff videos, the other siblings felt comfortable having their mother placed in the HCF nursing home.
Another unconventional way HCF used YouTube was with a series of “Harlem Shake” videos.
“I thought, ‘Wouldn’t it be great if we could do something unexpected?’” said Phillips.
The first video, shot at Van Wert Manor, received over 10,000 views in its first week, also spawning coverage on two local TV stations and two newspapers.
Van Wert Manor’s “Harlem Shake” video got over 10,000 views its first week
“For us, that’s amazing,” added Unverferth. “We could never have 10,000 customers look at our building in a week’s time… We are starting to reach some of the people who are going to be decision-makers. Maybe they’re not today, but I think they will be in the future.”

#3: Reach Out to Employees

Communicating with employees using the same social channels that you communicate with customers may seem counterintuitive. But in managed care, it makes sense.Relationships grow between staff and residents over what can be years of care, and social connections are important.
“It’s just so important that [staff] are involved and they know what’s going on,” said Unverferth.
Since employee satisfaction will figure into new formulas for payment, bringing employees into the social media mix makes good business sense as well.
To foster staff engagement on social media, HCF focuses on Facebook, an email newsletter and newly added Pinterest pages.
hcf employee on facebook page
HCF regularly posts about employees on their Facebook Page.
NOW introduced an email version of the printed newsletter that is distributed to residents. They ran a contest between facilities for the most signups, giving a pizza party to the winners. Over 2,200 employees and family members now subscribe.
hcf employee of the month
Each newsletter includes an Employee of the Month and Resident Success Story.
NOW also launched Pinterest pages to offer craft ideas for internal activities directors and wellness resources for families.
briarwood village pinterest page
NOW recently launched Pinterest pages as a resource for activities directors and family members.
The Power of Social Media in Managed Care
When the Roselawn Manor Care Community (an HCF Management community) got on Facebook, an administrator noticed a certain person liking and interacting with their daily posts. Shortly afterwards, that person referred a resident.
“After talking with this resident,” the administrator said, “she had mentioned that our Facebook Page and our daily fun and caring posts are what led her to our care community!”
When it comes to social media in the managed care arena, Phillips said,
“It’s important to take a risk and try it out before you’re trying to play catch-up.”


Thursday, May 30, 2013

Engaging With Millennial Customers Through Social Media

There's been a ton of buzz in the media lately about the "Me, Me, Me Generation" of millennials. Tagged as being the most connected, they're using their constant, real-time plug-in to technology to engage in an impressive social, global citizenship that, sense-of-entitlement be damned, we might want to pay attention to.

The far-reaching connection through an array of social-media platforms has impressive consequences -- allowing people both young and old to carry an impact like never before. Outside of revolutionizing movements like the Arab Spring, it enables a teenager in California to prevent the suicide of a New Jersey girl she's never met outside of following her Tumblr account, or highlights the incredible generosity of a community willing to open their homes to help strangers after a terrorist attack. The seemingly limitless connection is also the catalyst behind Instagram accounts that exist solely to feature a user's every meal or the ridiculous number of "selfies" taken by teenagers documenting their daily living. What do we make of this? 

Businesses have long been trying to determine the best way to market themselves through the growing number of social media outlets, and this has become even more important as a growing number of people flock to sites like Facebook, Twitter, and Tumblr, including large demographics of older users. Many of the college-students who grew up using Facebook during its inception are now adults in their thirties with kids of their own, and they're connected not only to the younger generation but to older generations as well, encouraging their parents and grandparents to stay involved and informed by creating social media accounts of their own.

One drawback of this hyper-connectivity, particularly for younger users, is an avoidance of more traditional forms of communication. Who wants to waste twenty minutes on small talk and pleasantries over the phone when an efficient two-line text will do the trick? While this line of thinking can be helpful and productive in some cases, it's also shifted the way many younger people interact with their communities on a daily basis. Talking to people is a learned skill. Not the kind of "talking" we do when we're sending a pithy zinger in 140 characters on Twitter, and not the kind of "talking" we do when we spend thirty minutes typing out a careful, well-argued, page-long comment in response to someone's political Facebook post. As people, especially millennials, plug-in, they gain access to a type of unplugging from their immediate, physical environment -- they have a permanent touch-screen buffer. Businesses with an eye for new marketing trends are taking note, but so too should those concerned with customer service.

An article at Parature reports that millennials seek out a wide breadth of customer-service channels (NICE) and many of them expect customer support or feedback within just twelve hours (Nielsen). Perhaps most importantly, more than 65 percent or more of the younger (16- to 34-year-old) customer demographics seek out solutions to problems online before opting to engage with a business by phone or in person. Included among the most common digital media platforms were live chats/virtual assistants, text messaging, smartphone apps, and social media (NICE). This means that it may not matter how much social capital you gain with your vivacious personality or winning smile -- because if your customers aren't engaging with you in person, those skills aren't doing you much good.
Every customer is valuable, and to ensure that each voice is heard, businesses should embrace myriad forms of technology to make sure all demographics have access to leave feedback (and receive a response to that feedback) in a meaningful way. Due to the rapid, far-reaching extension of our current technology, it grows ever important to ensure that customers (especially dissatisfied ones) are being reached before a complaint goes viral.
Luckily, many new platforms are reaching out to fill this gap, creating customer-service support applications that better enable businesses to interact with their clientele quickly, easily, and digitally. Most notably among these are CriticManiaHelpJuice, and Zendesk. By adapting to new technology and staying connected, businesses help guarantee that every customer feels valued and remains a part of their client base, whether it's in person or hundreds of miles away.

5 Habits Of Successful Social Media Managers

Econsultancy reports that in 2013, 62 percent of companies will increase investment in social media, and 38 percent will increase investment in social media management systems. This is good news for the industry, but as a manager, if you still feel overwhelmed: Stop, breathe and reboot. Consider these five habits of successful social managers and adopt them as your own. You’ll be glad you did.
  1. Learn the latest tools, but don’t act impulsively: When you lead the social media charge, you likely keep your finger on the pulse of new and shiny tools. However, there is a big difference between understanding the marketplace and knowing when to leap into the latest platform. To manage expectations — and your time — create a checklist to evaluate new platforms. A brief internal Q&A session, along with a gut check on viability, will weed out the wannabes and reveal the rising networks that matter most.
  2. Set a social strategy and stick the landing: Social media is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans, and sales goals, then align your strategy to that agenda. Don’t set a strategy in January, check the box, and abandon it by Valentine’s Day. Track, report on, and merchandize results to prove ongoing value and return for the company.
  3. Play nice in the (company) sandbox: The proliferation of personal brands and individual social prowess means that your colleagues may bring an “I can do what you do” mentality to the table. Don’t fight it. Social now permeates an entire organization, from communications and customer service to IT and sales. Create strategic alliances and set the tone for compelling social behavior. Your opportunity is to strengthen the online voice of your company.
  4. Brand evangelism runs 24/7/365; your body does not: Many social media managers live and breathe their role all day — and all night. Unless you’re hawking a nightclub or an insomnia medication, you’re missing the mark. Social managers run themselves ragged in an attempt to match and pace this “always-on” medium; the result is sloppy posts, irrelevant content, and a disjointed experience. Know when to ask for help and train fellow team members to pitch in when necessary. A collaborative effort will keep content fresh, customers happy, and yourself sane.
  5. Know when it’s time to throw in the towel: Just as you stay in tune with the latest and greatest, you must also regularly assess and consider a break up with secondary networks that don’t give your brand the lovin’ you deserve (communities like Facebook, Twitter, and Google Plus are here to stay, so it’s unlikely that those relationships should ever be doomed). Take a look at historical data, downward trends, and other factors that influenced the change in performance. After an assessment, either double down on your efforts or create a plan to remove a secondary network from your social plan.
Social media management can be sexy, seductive, and professionally satisfying. It can also be daunting, daring, and downright brutal. To stay on top of your game, focus on these five habits and you will undoubtedly reach new levels of social success. If all that fails, you’re probably well-suited to join the circus.

How to Use Social Media for Customer Service

Providing excellent customer service is a basic part of managing your business. However, you can't limit yourself to providing on-site service. In today's age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour. Call centers and live-chat applications can be beneficial for ensuring that your clients can always contact someone about an issue with your business, but social media may be the best asset for bolstering customer service.

A common misconception is that Facebook, Twitter and their networking brethren are only beneficial for marketing purposes. Indeed, social networks can bolster a brand and help a business reach out to new customers, but that's not the only benefit. Tom Eggemeier, head of sales at Genesys, believes that companies aren't adapting to consumer demand.
"This is a classic example of where consumer behavior is changing much faster than companies are adapting. Companies are still seeing social media through the lens of marketing, not as part of an overall brand execution strategy," Eggemeier told Forbes.
From a corporate prospective, one of the primary functions of social media is communicating directly with followers. Employees can send messages and reply to fans, which of course is an essential part of providing excellent customer service.
The social complaint
Social networks are where consumers go when they want to connect with brands online. Following a company on Twitter or liking its Facebook page allows followers to receive instant updates and find new content. Additionally, many users post comments on business profiles, usually with feedback. However, not all of these updates are positive. YSF Magazine points out that consumers will likely write about their negative experiences on an enterprise's social media pages.

Negative comments can damage your reputation. Obviously, if you allow customers to constantly complain and write about your company's failings, other users will notice and begin to think less of your business. That said, bad posts don't have to be damaging - they can actually be the beginnings of your customer service program on social media.
Respond to complaints as soon as possible. Assign an employee to monitor your profiles so you'll know when customers are posting negative messages to your pages. Next, instruct a staff member to ask the writer what his or her most prevalent concern is so you can get to the heart of the matter. Once you understand the main problem, offer a solution and apologize for the inconvenience. Additionally, you should respond to complaints in your main profile so other followers can see how you react. If you send private messages, customers may think you're ignoring problems and not offering any assistance.
A second account
Some customers might hesitate to post their complaints on your profile. For one, if you're not highly responsive, followers may think you'll ignore their comments and find alternative means of communication. Alternatively, some people might just stop doing business with you altogether because they think they can receive better customer service elsewhere. Neither of these situations is ideal, so you must ensure that fans know they can reach out to you on social media.

To that end, Entrepreneur Magazine recommends creating a second account exclusively for customer service. If you have another page dedicated to resolving problems and assisting clients, you can streamline support.
"This can make it easier to separate marketing from customer support," Erin Robinson, social media manager at AOL, told the news source.
Link to your second page so customers know that it's controlled by your company. Include branded content and check it frequently so followers know they can always access that profile for assistance.
Is customer service marketing?
Some businesses don't want to use social media for anything beyond marketing. The channel is so valuable to advertising efforts that diluting it with customer service seems counter-intuitive  However, helping customers online can actually improve a company's image and further its reputation.

Consumers want company's to be reliable and helpful. By providing customer service, you can show that you're committed to ensuring the satisfaction of your patrons. Ultimately, this will lead to positive buzz and help your company flourish.

3 Tools to Boost Your Daily Content Strategy

We live in a world where every one of us is, in some way, a publisher. Our audience on social media is always looking to see what people and brands they follow have to say or share. The combination of a never-ending thirst for content with a never-ending stream of new content on social media has shaped an opportunity for brands to build relevant follower bases on social media.
So just connect the content generation with content demand on social media and build your follower base. Sounds easy? Well, not so fast.
Your followers and fans, expect you to share only the best content out there according to the standards and expectations of the tribe. This means is that its up to you to make sure that every piece of content that you share is relevant, interesting and new to your audience.
While a good content strategy should include creating original content, it is well worth your time to discover and share interesting content not created by your brand. This process is known as content curation. Curating other people’s content will help build a community around a certain interest. The challenge comes in finding relevant content and sharing it at the right time through the most appropriate social outlets.
Every great content curator has multiple sources for content discovery. Here are three tools that will help you discover and share great content with your audience on social media.


This is a beautiful content curation and management platform, currently in private beta (I got in, so you probably can too). Swayy allows you to discover engaging content to share with your audience on social media, based on specific interests. These interests are specific to your followers trending keywords and content types.
Swayy learns about you and your followers as you use it (you can see how your content correlates with the “Top Keywords” section), which delivers content that is more interesting to your follower base.
Through Swayy, you can discover relevant blogs, news, videos and infographics. The app also assists discovery of your content by suggesting hashtags and handles. Comprehensive analytics help you understand how well your sharing strategy is working, and lets you see how your audience reacts (retweets, likes, etc) to each piece of content you shared.
Follow Swayy on Twitter: @getswayy 


Newsle is a great way to follow news about your friends when they are mentioned on the media across the web.
This “Google Alerts for people” tool imports your friends from your social networks. It analyzes over 1 million articles each day to find posts that mention your friends and colleagues (or even yourself).
In addition, you can ask to follow trending people, such as celebrities, athletes, politicians, etc.
The app also uses a 'disambiguation algorithm' to sort out the 'John Smith' you know versus the thousands of other 'John Smith's of the world. You can sign up to get email notifications when a person you follow is being mentioned, or to visit their web feed to get all the mentions in one place.
Follow them on Twitter: @newsle


pocket app 
Not all of us have the time reading content throughout our workdays, but we always discover new content worth reading. This is exactly what Pocket is all about.

Wednesday, May 29, 2013

Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign


It doesn’t take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative  message on someone else’s campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its ability to use its hashtag to promote its message.
The first time I tried a denial of hashtag campaign it was the summer of 2010. I got wind that the Republican Steering Committee in the U.S. House of Representatives was having a “Twitter Day.” Several House Republicans signed up to use the #RSC hashtag to tweet their commitments to the American people.
I quickly sent out a few emails to some lists I belong to asking folks to jump on the hashtag to tweet questions, challenges and alternative commitments to the Republican Representatives participating in the Twitter Day. I also tweeted out a calls to action and a few questions, challenges and alternative commitments of my own. Very quickly, we were able to take control of the conversation.
One of my favorite examples of challenging questions emerged without my suggesting it (thanks to my mobilizing a group of very smart people). Several Republican Representatives tweeted that they would never let the government get between a doctor and his/her patient. Each time, within a minute or so, 60-100 progressives replied to that Member asking if their commitment included keeping government from getting in between a woman and her doctor when it came to the right to choose. Classic.
This was, as I mentioned, my first effort to deny a hashtag to an opposing campaign. As you might imagine, it wasn’t perfect. The next day, several media outlets ran the story about the RSC’s Twitter Day. But instead of recounting the story of how progressives hijacked the hashtag, they ran (either verbatim or paraphrased) the press release from the Republican Steering Committee declaring the event to be a great success based on the number of Representatives that participated. They never bothered to check the hashtag timeline to see the full scope of the discussion.
So, the key lesson here is that if you are going to launch a Denial of Hashtag campaign, be sure to alert the press at the beginning of the campaign. Provide them with a link to the hashtag timeline so they can see the conversation unfold. Then follow up by sending them a press release with stats on the results 

The Top 5 Social Media Marketing Tools You Need to Check Out

The Top 5 Social Media Marketing Tools You Need to Check Out image file 42757737
Are you looking for new ways and tools to help manage your social media marketing campaigns? Would you like to learn how to gain a better insight into your target audience or compare your company against your competitors? The following are five social media management tools that you need to check out, to identify whether they’re

1. PlagTrackerKeeps Your Content Original and Copy-Free

If you are looking for a way to make sure the content you write for your company is plagiarism free? Then plagarism checker PlagTracker twill help you in keeping your content duplicate and plagiarism free. You can fix grammar, spelling, and punctuation errors, find out if your site is completely unique, and teachers can find out if their students’ papers have any issues. This tool allows the user to upload their document and it will scan it for duplicate content, and any grammatical, spelling, and punctuation errors.

2. MarketMeSuite: eHas a Dashboard that Works Similarly to an Email

Everyone reading this article knows how easy it is to use their email. You receive a message, you open it, and then you respond back to the other party who sent you the email. MarketMeSuite is another tool that people can use for social media management. Their dashboard works the same way as your email inbox does. You will be able to view messages in a preview pane, and then open it up to see who emailed you the message. It works just like an email inbox does. A great feature of MarketMeSuite is that there is a tutorial that is built in to help you learn how to use the platform.
There is an easy nine step process that will get you up and working quickly. This tool also comes with a geo-targeting feature that lets people locate clients through social media. It also is designed to help you efficiently manage several social media profiles. This is a free service, and you can always figure out which fee-based program meets your needs.

3. Socialbakers: Has a Large Quantity of Data in an Easy to Use Interface

Socialbakers is one of the most expensive tools that is reviewed, but it could be worth the price for you. SocialBakers keeps track of fan growth across a variety of platforms so you can figure out which content is received well by your target audience. You can also analyze your fan growth by times of day and days of the week. This enables you to keep track when your target audience will respond to the content you have. This tool provides you with an easy to read format so you can look at a lot of data. You can keep track of all your social media campaigns as well as how well they are performing when compared to industry competitors.
You can also figure out how you compare on YouTube, Twitter, and Facebook, and you can view your competition’s pages. Plus, you are able to analyze the different types of content your target audience likes.  This tool also allows you to view a variety of reports on their site, including stats from all the social networking websites.

4. Sendible: Provides Sentiment Analysis and Brand Monitoring for Companies

Sendible has a 360 degree sentiment analysis and brand monitoring feature that allows you to read and respond to customers who are talking about your brand on the internet. In addition, you will be able to monitor what others are saying about your competition as well.  Sendible also lets you view both negative and positive sentiment related to your brand. This tool provides users with many features at a good price. You can interact with both existing and new clients across several platforms, track and analyze email and social media campaigns, and measure the success of your content that you share.

5. Sprout Social: Engage Your Followers and Respond to Them Live

A great thing about Sprout Social is the easy-to use user interface. Most people find it easy to digest and process data when it’s in a graphical presentation. One strength of using this tool is that you can find out how to respond to it and to check data quickly. This tool allows users to give you information in a graphic format that is easy to use and read. Sprout Social also comes with a Smart Inbox that helps you manage and respond to multiple social media accounts, including Facebook, Twitter, etc. You can also post different types of messages and then sort by keywords. You can use Sprout Social to manage campaigns for your business. There is a 30 day free trial that is available for people who want to try this tool.