Tuesday, April 30, 2013

5 Ways to Build a Strong Social Media Platform

Social media is one of the most powerful weapons you have in your marketing arsenal. You may have a really useful and informative website but without a healthy social media platform, you could be wasting a great marketing opportunity. Building a social media platform takes time, but it is well worth the effort and not difficult if you follow these five suggestions.

1. Your Social Media Name is as Important as your Website Name 

You should secure your name or brand on social media sites as soon as possible. Securing your business name is part of your identity and brand. You don’t want customers to find a profile that has your name but offers irrelevant information or even negative information. This will also help in online searches on Google. If someone searches for your or your business, it’s very likely that social profiles with your name will also appear on the first page. You don’t want someone else’e Twitter or Facebook page appearing and being associated with you.

So make sure you use secure you name on social networking sites and then also do the following when you set-up your account.

  1. Complete your profile
  2. Change the profile URL to your brand, if possible
  3. Upload your logo or your image
  4. Be sure to include your website URL on the profile

2. Keywords are a Part of Social Media

Find the right keywords for your social media properties and gain a better picture of how to construct your messages. You can use the keywords for video optimization, image tagging, and tweeting. This will make sure you get the most out of your social media posts and interactions.

3. Link to Your Social Media Properties

You want to get the attention of your visitors for the social side of your business or online presence. To do this, you need to have tastefully placed social media links on your website. These links should be on every page and article on your website, making it easy for users to Like or ReTweet your website or view your social media property.

You can also add Twitter and Facebook feeds to your website. This way people who visit your website can be kept up to date about your social media posts.

4. Use Your Social Media Properties and Provide Great Content!

Now that your social media profile is setup and optimized for users, you need to make sure to actually use it and engage people. You can do this by providing unique and useful content.
One of the best ways to do this is to provide lists of the top ways to do something. For example, if you have a health related website, you could post about the top “8 Ways to Burn Belly Fat”. A title like this looks both interesting and engaging.

5. Engage Your Customers

You can engage customers in a lot of different ways. One way is to just ask your audience questions. Asking questions is a great way to start a conversation with your customers and build relationships. Another thing you can do is listen to your customers. Social media is not just about marketing your services but also listening and having interactions with people. Listening to customer can empower you and your business about what customers really want. This will ultimately lead to higher customer satisfaction.

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