1. Define and Track Conversions
2. Segment Your Ad Data
3. Harness Your Email Service Provider (ESP)
Step 1: Pick a prize at least $200 in value of interest to your target demographic.
Step 2: Create targeted ads that promote said giveaway.
Step 3: Ads lead users to a custom application (example pictured) requesting their name and email. The app should include a checkbox where users can indicate that they would like to sign up for email marketing updates.*