Thursday, February 28, 2013

Are We, Social Media Professionals, Destroying Social Media?

If you are hanging out at Social Media Today, you most likely have a vested interest in social media, often in a paid capacity working for brands or advising them in some sort of agency situation. Maybe you just are striving to learn more and build a career path involving social media. 
We are often advising brands to develop their content strategy and they 'must' do these things such as engage and be part of social media or they will be destroyed (or something similar). .
The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which over time will hurt these social networks causing people to find alternative places to track and participate in conversations. This is nothing new, since the same thing happened to email marketing. At first it was cool, but then when too many brands started bombarding us with messages we sought ways to simply block them out.  
In my view we have to do our part to ensure success of these social networks, including helping the networks create the right user experience. 
As social media leaders we have to help our brands better understand what it is like to be a member of a community and how to add to it as opposed to detracting from it.  This is often a fine line, and difficult to decipher. As an example Oreo during the Super Bowl was unique and unexpected, but during the Oscars they were one of many doing similar content. At best the Oscars content was just noise, but I bet some felt they were being spammed.



Anonymous said...

Their particular topical application in line with the expert-prescription delivers
positive results in the brief time. If vata gets vitiated
air and space elements get increased in physiology
and disturb all the bodily functions of movements.
Corns can be defined as conical skin patches generally having their root pointing outside
the foot.

Review my blog st george natural healing and wellness center

Anonymous said...

First, professional home business Consultants volition want to
to be able to deliver results anymore. If you're piercing to Larn and unforced to Do work difficult, however, in obtaining highschool glow stacks for sites they Feature undertaken Work on on. What are you argument is a beneficial idea and well-fixed to Drop a line off. For Whatsoever reasonableness, you are unresistant, no subject why it happened. On that point are several slipway to the universe of home business Hosting, you testament beginning motive to interpret how home business Hosting will be able to Advance your SERP ratings.

Feel free to visit my web-site ...

Anonymous said...

Excellent beat ! I would like to apprentice even as you
amend your website, how could i subscribe for a blog website?

The account aided me a appropriate deal. I have been tiny bit acquainted of this your broadcast offered shiny transparent idea

Also visit my weblog ::

Anonymous said...

I have been exploring for a little bit for any high-quality articles or blog posts
in this sort of house . Exploring in Yahoo I at last stumbled upon
this site. Studying this information So i am
glad to show that I have an incredibly good uncanny
feeling I came upon just what I needed. I so much definitely will make certain to don?
t forget this site and provides it a glance on a relentless basis.

my blog ... best insurance car ()

Hua Cai said...

polo ralph lauren
beats by dre
oakley sunglasses
fitflops clearance
nike air max 90
longchamp pliage
louis vuitton bags
bottega veneta outlet
cheap jordans
nike tn pas cher
michael kors outlet
hermes bags
ray ban sunglasses
michael kors outlet online
ralph lauren femme
tory burch outlet online
swarovski crystal
beats by dr dre
oakley sunglasses
ralph lauren polo
louis vuitton bags cheap
ray ban sunglasses
louis vuitton outlet online
louis vuitton bags
thomas sabo uk
jordan pas cher
mlb jerseys
coach outlet store
coach outlet store
jordan shoes 2015
dior sunglasses
reebok shoes
versace sunglasses
ferragamo shoes
louis vuitton handbags

Gege Dai said...

soccer jerseys
mulberry outlet
cheap replica watches
ugg uk,ugg outlet,ugg boots outlet
ugg boots
ray-ban sunglasses
rolex watches,rolex watches,swiss watches,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex
mlb jerseys
cheap oakley sunglasses
new balance shoes
ray-ban sunglasses
ferragamo shoes
polo ralph lauren outlet
adidas nmd runner
police sunglasses
ralph lauren outlet
mulberry handbags sale
marc jacobs sale
true religion outlet
swarovski crystal
louis vuitton sunglasses for women
ugg boots
michael kors factory outlet
air jordan 13
rolex watches
louis vuitton pas cher
coach outlet
canada goose outlet
ralph lauren polo shirts
coach outlet store
mcm backpack
chrome hearts outlet
ralph lauren outlet
beats by dre
ralph lauren uk
juicy couture outlet

Stjsrty Xtjsrty said...

golden goose sneakers
nike factory outlet
yeezy shoes
red bottom shoes
michael kors handbags
pandora jewelry
adidas nmd
ray ban sunglasses
minnesota vikings jerseys