Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.
1. Include a link
One of the main purposes of Twitter is to provide content to your audience that’s related to your field or expertise. That said, it’s not easy to include everything you want to say in a tweet. In fact, you’re not really supposed to. Since you’re limited to 140 characters, use your tweets to introduce a link, and lead your followers to a page with further information.
Pro Tip: According to slide 45 of SEOMoz’s Rand Fishkin’s Can’t Buy Me Love presentation, links placed in the middle of a tweet have the highest click-through and retweet rates.
2. Leave some extra space
Although tweets are limited to 140 characters, try to aim for 120 or even 100. This leaves enough room for your followers to retweet the message with their own comment, therefore encouraging engagement and conversation.
3. Be short-winded
Starting to see a theme here? Twitter is all about frequent blasts that are kept short and sweet. A common mistake is to write an intended message and then cut it down, but that often results in tweets that look something like this:
Dnt 4get 2check out R evnt tnite@our office-its gna b gr8
Don’t be a teenager with their first cell phone. Instead, go into it with the mindset that you are going to finish complete concepts with 110 characters and they are going to be awesome. Soon, you’ll be thinking in tweets!
4. Open up a conversation
The one thing that’s often neglected about Twitter is that it isn’t for broadcasting. In fact, it’s quite the opposite. Twitter is a place for real-time engagement and conversation. Your readers will find out the title of the article when they click on the link - they don’t need to read it twice. Instead, when sharing content, lead with an opinion or a question about it.
5. Use a hashtag
Using a relevant hashtag in your tweets will help it be seen not only by more people, but by the right people. Identifying and including hashtags in your subject area will lead to your tweets showing up in searches related to the content you’re sharing, therefore expanding your reach beyond the people who are already following you and opening the door for you to be discovered.
6. Give credit where credit is due
Accrediting sources isn’t a practice unique to Twitter. However, there is a benefit on Twitter that is hard to find elsewhere: when you give credit to the original author of the content you’re sharing, or to the person who you’ve adapted an idea from, that person is notified. Though this might not always lead to a retweet or a response from that person, it’s certain that they are now aware that you exist and find value in their content.