Thursday, February 28, 2013

Are We, Social Media Professionals, Destroying Social Media?

Image
If you are hanging out at Social Media Today, you most likely have a vested interest in social media, often in a paid capacity working for brands or advising them in some sort of agency situation. Maybe you just are striving to learn more and build a career path involving social media. 
We are often advising brands to develop their content strategy and they 'must' do these things such as engage and be part of social media or they will be destroyed (or something similar). .
The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which over time will hurt these social networks causing people to find alternative places to track and participate in conversations. This is nothing new, since the same thing happened to email marketing. At first it was cool, but then when too many brands started bombarding us with messages we sought ways to simply block them out.  
In my view we have to do our part to ensure success of these social networks, including helping the networks create the right user experience. 
As social media leaders we have to help our brands better understand what it is like to be a member of a community and how to add to it as opposed to detracting from it.  This is often a fine line, and difficult to decipher. As an example Oreo during the Super Bowl was unique and unexpected, but during the Oscars they were one of many doing similar content. At best the Oscars content was just noise, but I bet some felt they were being spammed.

(via)

Wednesday, February 27, 2013

Social media quality: the forgotten metric?


Businesses have always struggled to measure quality. The challenge in social media is no better. In fact, it’s considerably worse. 
Even the best attempts at measuring quality of a customer relationship, such as Net Promoter Score (NPS), rely on numbers, in the case of NPS a ranking from one to 10, and this has always seemed somehow inadequate to convey the different values and feelings involved. 
Google has done a reasonable job of measuring the quality of content published online and ranking it accordingly, yet if you search for “social media quality” you’ll be presented with a list of deeply mediocre, SEO-focused blog posts on the topic.
Perhaps Google’s Authorship will fix this, but the challenge is clear.
So what does quality mean in the context of social media?
Facebook’s EdgeRank gives a different weighting to different content types, so that more of your fans are likely to see status update or photo that you post than they are a link or a video.
This kind of makes sense, though the weighting of each type keeps changing, it also doesn’t guarantee high-quality content, as the recent slew of low-grade Harlem Shake videos ably demonstrated.
Similarly, even the more sophisticated influence grader tools are quite crude in their findings. Three of the top 10 “influencers” in a list for the term social media measurement that I recently created turned out to be auto-Tweeting people (aka spamming) using the phrase “social media ROI”. Not much genuine influence or quality there.
But perhaps I’m missing the point.
Who am I to say that the Harlem Shake videos are rubbish? If people enjoyed watching them, shared them and commented on them – surely they’ve voted with their response.
Quality is subjective to each person, each brand, each industry, so if you know your customers really well, perhaps grainy dance videos are just the tonic. Maybe funny cat photos work best; or cheesy inspirational quotes. 
Maybe we should judge the quality of content on the results it achieves
Last year Yorkshire Tea made this simple post (below) on its Facebook Page - and I’ve used it as an example ever since.
Objectively the quality is pretty low, it’s a filler-post really, but more the 400 people enjoyed it enough to Like, comment on or share it with their friends. It will have attracted new fans, consolidated their relationship with many existing fans, and delivered brand awareness to friends of fans. Job done, surely?
Yorkshire Tea Facebook engagement
Facebook’s EdgeRank, again, differentiates between different forms of engagement, with a Like being of minimal value, comments being good, and shares being better. But, again, this needs qualifying: if I make a damning criticism when I share the post, does it still warrant being ranked as a high-value engagement? 
Facebook has tried to counter this by allowing negative feedback (un-following or hiding posts) to impact on Facebook post reach. So bad quality posts, even ones that lot of people Like, might have their reach restricted if enough people dislike them too.
The measurement by results approach is particularly evident on Twitter. Leon Chaddock, CEO of Sentiment Metrics, a monitoring tool, sums up the prevailing view, saying:
Although quality is a very subjective definition, the usual way we would infer quality is the pickup of a mention. For instance, how much the original mention is shared, such as the number of re-tweets on Twitter.
This, plus a calculation of a tweet’s reach, is a fairly standard measurement.
Yet Matt Owen of Econsultancy recently questioned how, for some tweets, Econsultancy receives fewer visits than re-tweets.
One of the commenters on the post pointed out that many people re-tweet well-written tweets without even clicking through to the content themselves. In this sense, a high quality tweet might get a positive result (RTs), but possibly miss the goal (web traffic).
This raises the question of the quality of results. One of our clients recently commented that the traffic we refer to their website via social channels had dropped in recent months.
The main reason, of course, was the Christmas lull, but it gave me an opportunity to point out that visitors we send to the site have the lowest bounce rate and stay on the site twice as long as other visitors. That’s good quality traffic.
In the context of social media, it’s clear to me that, without a deeply subjective analysis, quality means nothing.You can get low-grade content that delivers amazing results, nobodies who rank as influencers, full-on engagement that’s actually negative and mindless engagement that drives excellent traffic. 
It’s equally clear that all the measurement tools, graders and methodologies on the market are utterly worthless unless you develop deep and fluid understanding of your customer’s desires. Thankfully, social media is one of the most data rich environments around, so the answers to the quality question are there; we just need to find them for ourselves.

(via)

5 Social Media Marketing Strategies for eCommerce Websites in the Year Ahead


Social media has revolutionized the way we use the internet, and how we consume information. Consumers are no longer the silent majority, and media companies are no longer the gatekeepers of information.
Small businesses can now engage in back-and-forth communication with consumers without traditional media as an intermediary, and this gives the modern eCommerce site an opportunity it’s never had before. Here’s how you can take your eCommerce site to the next level.

Strategy #1 – Understand Why People Use Social Media

A recent study suggests that people use social media to:
  • Communicate
  • Express themselves
  • Pass the time
  • Entertain themselves
These are roughly the same reasons that people use the internet in general, except that people do not use social networks for a fifth and very important purpose: information seeking. This is important, because it also means that people are not using social networks to find information about companies, products, or services.
The study concluded that the main reasons people use social networks are to pass the time and to entertain themselves. For this reason, companies should focus most of their social media efforts on using entertainment to build customer retention and acquisition.
Companies can also leverage those who use social media to communicate or express themselves by building an online community to keep conversations going.

Strategy #2 – Build Relationships With Influencers

Since most people use social networks to entertain themselves and a smaller number of people use them to express themselves, it is often these expressive people who are the most influential people online. Many of them also have blogs or personal websites that they further use as an outlet for their expression.
It is these people who you should focus most of your efforts building relationships with. Since it is rather strange for an eCommerce site to try to build a relationship with an influencer, it’s often a better idea to use personal profiles to do the connecting. On Twitter, it’s better to create several individual profiles that link back to the brand account, and use those individual profiles to build relationships.
There is also no reason to confine the discussion to social media. Many influencers have email addresses listed on their blogs so that you can contact them directly. As long as you start the discussion off by offering value (not asking them for something), this is often much easier than you may think.
Once you have built relationships with influencers, getting attention on social networks is relatively easy.

Strategy #3 – Be Shareable

It is unlikely that very many people will voluntarily share product pages on your eCommerce site. They are much more likely to share fun and interesting blog posts, videos, and images. This should reinforce the idea that social media should not be thought of as a sales channel. It is far more useful as a “first touch” channel and as a customer retention channel.
Since it is rare that a social encounter with your brand will coincide with a need for your product, your primary focus should be on brand image: building trust and familiarity so that you are first on the consumer’s mind when the need does arise.
What is shareable?
  • Novel information that is interesting, surprising, and unique
  • Anything that makes people laugh
  • Anything cute or that gives people “warm and fuzzy” feelings
  • Beautiful images (these do especially well on Pinterest)
  • Posts that reinforce a worldview (sometimes this means taking a side)
  • Content that comes in bite size chunks that are easy to absorb

Strategy #4 – Go Where the Community is

All too often, businesses get caught up in social media as a place, instead of social media as anidea. The savvy marketer realizes that Facebook is not necessarily the place to focus all of their efforts, even though it is the largest social network. In the post-television world, marketers need to move past thinking about volume, and consider targeting instead.
The first question online marketers should be asking is where their community is. No matter what industry you are in, there is a place online where a conversation is happening about that subject. Your first job is to find that community. It could be a Facebook discussion group, but it could just as easily be a forum or message board. That may sound old fashioned, but if it is where your target audience is, it’s where you should be.
That’s not to say you should neglect a more general audience. A strong online community consists of a hardcore following that often exists in a more obscure place, like a forum, followed by a mainstream audience on a place like Facebook or Twitter.
Your primary goal as an online community builder should be to figure out how to leverage these communities in order to build a hardcore following of your own, which then spills over into the mainstream outlets. This means interlinking all of your various online presences and transforming your main site into a home base for all of them.
Remember, social media is not a place. It is a revolution in the way that online discourse takes place. The most important thing to understand about social media is that it allows two-way communication. If you are making conversations happen, you are succeeding, no matter where that conversation is happening.

Strategy #5 – Understand Conversions Directly From Social Media Rarely Happen

Consumers don’t use social media to interact with you. They use it to entertain themselves and interact with their friends. You don’t want to use social media as your primary means of communication with consumers.
Let me say that again. You don’t want to use social media as your primary communication tool with consumers.
Social media is for casual contact. Social networks are noisy and consumers never see every message sent their way. Networks like Facebook actually filter results based on who and what users interact with the most, and so brands rarely show up prominently in their streams.
The advantage of social media is its ability for certain messages to spread virally. People pay more attention to something that has been shared by their friends than they do to an advertisement. Leverage this fact to build new followers, but transition that following over toemail. People don’t necessarily read all their email, but most of them at least see every message in their inbox. This isn’t true for social media.
Again: the advantage of social media is the fact that your followers will share messages with their friends. But ultimately, you want those followers to subscribe to your newsletter, go directly to your site, and see you in channels other than social networks.

How to Optimize Your Facebook Page for Facebook Graph Search


You want to prepare your Page so that it comes up more often in these searches.
Currently, Facebook Graph Search’s initial search categories are a bit limited.
graph search categories
Facebook gives you some initial search categories or you can search by keywords.
You can drill farther down within these categories and you can also search on more general keywords.
Here are four things that you can do to set your Page up for Facebook Graph Search success.

#1: Watch Your Category and About Section

So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification. You can search Places by Place Type, but the interesting thing is that the Place Types don’t correspond to the Place types you can choose in the subcategories.
Make sure you have your Page listed as one of these major categories if it fits. If your Place doesn’t fit these categories, don’t worry. Just review your category to make sure you are properly classified.
places my friends have been to
Review the Places Types.
For restaurants, make sure you mark down as many types of foods you serve as possible in your Edit Info area.
restaurants
Add all of the types of food you serve.
But also notice the Place subcategories. Only Places have subcategories and they affect how Places come up in the Graph Search.
You’ll notice in this search of “Restaurants nearby that my friends like,” JuJu’s comes up first. But when I selected Brunch, JuJu’s was not listed, even though they list Brunch as one of their Food Styles. It appears that the subcategories in this case are weighted higher in this search.
Places can choose up to 3 Place subcategories, so make sure you are using those choices wisely.
categories
Places should add 3 subcategories to come up in the searches.
add subcategories
Add subcategories on the Basic Information area of your Place Page.
Currently, Pages are not as easily searchable by category in Graph Search. You cannot search Pages by a company or brand type. But it’s still worth checking your category to make sure it aligns as closely as possible with your business.
Facebook Pages are indexed in Google and so you’ll want to have your perfect keywords in your About section to improve your chances of being found.
If you are just getting started with your Page, you may want to make sure you have some of your keywords in your Page name.
page search
You may want to have your keywords in your Page name.

#2: Encourage Check-ins

If you do have a Place Page, you want to encourage check-ins. If you don’t have a physical location that people come to, then I don’t recommend switching your business to a Local Business, especially if you work out of your home (you don’t want some stranger at your door trying to check in).
But one of the benefits of Graph Search is that people can easily search by their friends who have been to your location (and you take advantage of the social proof).
The number of check-ins are not always a factor in the ranking of search results, but the more people you have check into your place, the more likely you will come up in searches when people filter by their friends.
filter places
People can easily filter places where their friends have checked in.

#3: Claim Your Place

Did you know that anyone can create a Facebook Place using his or her phone? And anyone can create a Place for your business with a phone. Unless you “claim” that Place as your own, it may just be hanging out there in Facebook space without you getting the benefit of those check-ins.
searching bookstores
Searching “bookstores in Denver” turns up a lot of unclaimed Places.
If you have your Page set up as a Place Page (this happens automatically now when you set your category as Local Business), Facebook attempts to display your Page when someone tries to check into your business.
But sometimes it isn’t displayed, and someone may unknowingly create a Place for you by checking in with his or her phone. Or they may use a slightly different spelling or business name when trying to find you, and then Facebook creates a new Place for that check-in.
You want to make sure you claim your Place so you get credit for the check-insto take advantage of the social proof and to come up higher in the searches as mentioned in point #2.
Do a search on Facebook for your business and filter the results by Place. Also search for your business on your mobile phone when you are at your location to see what comes up. Then claim any Facebook Place that is yours.
filter on places
Search for unclaimed Places with your business name.

#4: Encourage Tagging and Liking of Photos

Photos also come up very prominently in Facebook Graph Search. If people are searching around on photos of their friends, they may see a photo of their friend at your location or tagged by your Page.
People can also easily filter to find photos of friends by Pages they like. All of this activity helps your Page and your business to pop up in people’s minds more often.
tagged photos
People will see friends tagged on Pages’ pictures when they browse.
Remember that you can’t tag personal profiles as your Page. You can only tag your personal friends on a picture or you can encourage people to tag themselvesif you have a picture from an event.
Encouraging people to like pictures also helps your Page because people can easily browse by the pictures they have liked. Now you get another chance to remind them of your presence when they are looking through the pictures they have liked.
photos i've liked
People can see your Page picture again when they browse through their pictures they have liked.
Facebook Graph Search is definitely an interesting tool. It will continue to evolve as it goes through beta, but you can start encouraging interactions such as check-ins and tagging to help your Page show up more prominently as people search.
Remember that it’s still important to post regularly and connect with people through the news feed, since not everyone will use Graph Search.

See How LEGO Interlocks on Social Media


There is much to admire about LEGO. It is the most popular brand worldwide in terms of construction toys and blocks. LEGO gives kids and adults all around the world tiny bricks that interlock together to create magnificent structures.

But how is it faring on social media? LEGO is noted as a smart user of social media. They have an incredible presence on multiple networks like – FacebookTwitterInstagramYouTubePinterest and Google+. LEGO has set a high benchmark for all the other toy brands in terms of content quality and customer engagement.
See How LEGO Interlocks on Social Media image 79
We reached out to a sample set of 15 mothers from US and UK who are subscribers to our Toy Tasting channel. In India we collaborated with an online toy store and spoke to some of their toy customers. We asked our sample group what they liked best about LEGO’s social media strategy. There was no questionnaire, but after having a general discussion with the mothers on what they think LEGO is doing right on social media we came up with the following points.
So here is what LEGO did right in terms of social media!
See How LEGO Interlocks on Social Media image 111
See How LEGO Interlocks on Social Media image 01 Rebrick9

To make the most of their adult fan followers, LEGO launched an online social media platform called Rebrick. Rebrick is a platform for teenagers and adult LEGO builders to share their unique LEGO creations with the world. They may also just want to share an awesome LEGO creation they come across on the web. I think LEGO has done just the right thing by providing a platform where consumers can shine and look good to their friends and community. They can not only share their creations but also take inspiration from unique creations of others. A forum to share user generated content is just the right thing. What more can a die-hard LEGO fan ask for?
See How LEGO Interlocks on Social Media image 211
a) LEGO Innovates
See How LEGO Interlocks on Social Media image 02 My Lego Timeline9

LEGO uses an innovative app on Facebook called ‘LEGO Timeline’. The app allows users to add their cherished LEGO moments on a timeline. Once you start using the app you can search for the LEGO set you want to add to your LEGO timeline and then add the date of when the set was built. This is an innovative concept and gives the fans a chance to view their entire LEGO collection in a timeline view. I believe this view gives a sense of satisfaction to a LEGO builder. My cherished LEGO moment would probably be when my child created his first LEGO Set. What about yours?

b) LEGO Encourages Sharing

See How LEGO Interlocks on Social Media image 04 LEGO Facebook9

LEGO encourages sharing. I believe this is a great  social media strategy to engage consumers. For instance, their Facebook About Us page states – “Hello! You made it to the official LEGO Facebook page. We know you’re all awesome builders, so we want to see your LEGO photos, videos and stories too!” This actually motivates and encourages fans to share their LEGO moments. After reading such an encouraging welcome statement who wouldn’t want to share their LEGO moments?
See How LEGO Interlocks on Social Media image 39
LEGO Makes a Visual Connection
See How LEGO Interlocks on Social Media image 03 Pinterest9
Statistics state that a post with images receives 120-180% more engagement from fans. LEGO understands that it is important to have a visual connection with fans and they do this beautifully on their Pinterest page.  LEGO’s Pinterest page is both visually engaging as well as informative. I particularly like the ‘Keep it tidy!’ and “BIY”: Build It Yourself! boards.
See How LEGO Interlocks on Social Media image 49
a) Customised YouTube Page

See How LEGO Interlocks on Social Media image 06 YouTube Channel Themes9

LEGO does the best with their YouTube channel, which is customized. It takes special efforts to customize a YouTube page and not everyone can do it. Apart from 70,000+ subscribers and 35,000,000 + views, their channel features various tabs within the page. These tabs have videos categorized on the basis of a particular theme like Ninjago and LEGO City. Besides the Official LEGO channel they have another YouTube channel LEGO Club TV to give the viewers a sneak peak at the cool LEGO creations by LEGO Club members.

b) Seperate Sections for Easy Browsing

See How LEGO Interlocks on Social Media image 07 YouTube Tabs9

In addition to showcasing videos of their products on their YouTube channel, they have a separate section for other videos. These other videos include tabs like Fan Creations and Designer videos. They heavily marketed their customized YouTube page at the start of November 2012, just in time before Christmas. Once you visit the page, you’re bound to be hooked on and browse through.
See How LEGO Interlocks on Social Media image 59
See How LEGO Interlocks on Social Media image 05 Cross Promoting Content9

LEGO manages to cross promote their content pretty well. When LEGO makes a post on Facebook they share it on Instagram, tweet it on Twitter and pin it on Pinterest. LEGO understands that each network provides the opportunity to reach a new target audience and thus cross promoting posts increases the visibility. Recently for Valentine’s Day LEGO made a #LEGO #Valentine hash tag on Twitter and cross promoted the hash tag on other social media networks like Facebook and Pinterest.
See How LEGO Interlocks on Social Media image 89
A final point I want to make about LEGO’s social media strategy – LEGO believes that Social Media does not begin and end online. They listen and respond to their fans in the right way whether online or offline. A great story that touched my heart was that when a 7 year old boy, Luka App sent a letter to LEGO asking for replacement of his lost Jay ZX LEGO minifigure, LEGO not only replaced the toy but also sent an additional minifigure.


via

Tuesday, February 26, 2013

Three ways to save money using social media


With the popularity of sites like Facebook, Twitter, and Instagram, social media has become an integral part of our daily lives. These sites are a great way for people to connect with others all over the world. Though social media has its downfalls, there are also numerous benefits, with one of the greatest being its ability to save you some cash.
Here are three ways that social media can save you money:
•Connections
I’m an avid baseball fan, and I recently started playing an online simulation game. I became borderline-obsessed with its functionality and realistic game play. After my first day playing the game, I sent a tweet to the company who makes it. They immediately responded, and we began to interact. Eventually, they offered me an early release of the newest game, as long as I wrote a review on one of my blogs.
You never know who you’ll encounter on social media, which is why I love it. Connecting with others can sometimes lead to opportunities, as well as money saved.
•Competitions
Competitions are a popular way for companies to promote their businesses through social media. Before our wedding, my wife searched for competitions to bring down our costs. She entered a Facebook contest for free hair/makeup and half-off a photo booth rental. The contestant with the most “likes” on their status would be the winner. She spread the word to friends and family and won the competition, which saved us hundreds of dollars on the final wedding bill.
Some competitions are more difficult to win, but it still costs nothing to give them a shot. My wife recently entered a dream home giveaway; though the chances of winning are low, the cost of entering is free.
Look for contests that yield a good product, don’t have a lot of entries, and can save you money. If you pay close attention on social media, you just might find the perfect contest.
• Articles
Most social media outlets are filled with users posting articles about personal finance. If you’re looking for money-saving advice, try following these users; it’s a great way to learn more about finances and discover new sources of information.

How to Write Articles That Go Viral



Writing for social media
What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites? If you haven't, you're going to learn 10 tips for writing content that will increase the likelihood of your posts going viral on social media. If you have, you'll be able to review these ideas and potentially further improve your writing in order to provide yourself with even more exposure, visibility, and popularity around the subject and topics your're trying to introduce. By understanding the key concepts that will be listed below, you'll likely be a force to be reckoned with in social media!  

1. Understand Market Trends in Social Media

You should always check out what topics are hot on social media. You might be writing an article about a product, service, fiction or nonfiction. Regardless of what it is, it will need to be relevant today, or on the verge of being important tomorrow. Most people do not want to read about something they already know about. Quite frankly, people try to avoid this type of content because they feel it is simply rehashed in order to tell them the same thing already done before to game some search engine traffic. There are excellent tools available like Twitter Trends and Google Trends that will help you understand market buzz, and by using these resources - you can try to write relevant information based on what is popular today, or likely to be tomorrow. Also learn when is the best time to publish a blog post based on your target market.  

2. Write Longer In-depth Content

In a study of the New York Times' most emailed list, data showed that longer content is more likely to get shared. This doesn't mean you need to stuff your content with filler, but obviously the more context provided by you, the more valuable the piece becomes to others. One of the most popular ways to write a long effective article that goes viral on social media is to write a story. In fact, if you can make it a long engaging story, or how-to guide providing educational value, these always turn out to be really well liked. People simply love when a person delivers them a story they are passionate about. People also like to be presented a series of content or chapters if you will. In other words, you should deliver a part of your story once a week, or once every two weeks. This will allow those that are interested to share this interest with their friends and guide them to your blog, forum, or posting network to find out more about what your tale is all about and build up more hype. You can use a tool like Storify to bring in rich content from your articles and other reactions across social media.
wordcount
 

3. Choose an Effective Title and Keywords

Based on the information you've discovered in your market trends and tools like Google Keywords, you'll want to choose effective keywords that will help people find the articles you write. These keywords will guide targeted relevant traffic to those articles. By choosing the right type of keywords, you will effectively bring people to your articles that are willing to share them on their social networks. Also having a killer title is important to bait users into clicking on your article. This is extremely effective if you are writing about social subjects which people simply love to search for and share.  

4. Understand Keyword Density

Do not try to overcrowd your articles with keywords simply because you want to draw in traffic. If you practice this method, you may find out that you will have the reverse effect. Most search engines and people on social networks will do everything possible to avoid this type of content. Your content must read naturally, with feeling, and give the person reading it a reason to share it with their friends on their respective social media network (sort of taking ownership of your articles views publicly).  

5. Make Your Content Interesting and Emotional

Always make your content unique to help draw more people. Speak to the audience not yourself. When writing for social media, you never want to write duplicate content that people can find somewhere else. This simply gives you a bad reputation, and people will not return to read anymore of your content. In fact, they will be less likely to share your content which is what's needed to go viral in the first place. Also think about creating and mixing in interesting new content like pictures, infographics, videos or other rich media people love to see on social media. Also one of the best ways of going viral is to tap into people's emotions triggered by high energy responses caused by feelings of awe, anger and anxiety. It's like with Howard Stern where the people that hated him listened to him longer than his fans, just to see what he'll say next.
emotions in conent
 

6. Allow Your Content to be Easily Skimmed

According to Nielson, users have time to read at most 28% of the words during an average web page visit; where 20% is more likely. Use a thumb image at the top of your articles to make the opening passage easier to digest and encouraging your readers to continue reading further.  

7. Don't Stuff Your Content With Keywords

Keyword stuffing and keyword density is almost considered the same thing. However, it's not. Keyword density is when the keyword is found too close to another. Keyword stuffing is when you have the same keyword mentioned over and over again in the same article. Most intelligent readers do not want to read articles that contain the same word over and over again. Pay attention to what you're writing so you can build interest which translates into your article going viral. Virality happens in an instant by sparking interest on social media, not from gaming search engines which lead to a slower accumulation of traffic anyways over a longer period of time.  

8. Under Promise and Over Deliver on What You're Writing About

If you are writing about issues that plague the Third World, write about issues that plague the Third World. Do not begin writing about a particular subject and then do the switch and bait and begin writing about a product or service. Let your audience know what you're going to write about and then give them 10 times the information they planned on receiving. Make your first point as strong as your last. Under promise and over deliver and your articles will go viral on social media. People crave interesting and useful content.
practical utility helps virality
 

9. Share That @#$&

Get your post out there to as many relevant social networks and communities as possible. Recently we took a look at creating multiple entry points into your content by sharing on the major social networks and importantly niche communities like Social Media Today to help build buzz around your great content. You also need to make sure your articles have optimal sharing buttons and cool images attached making it easy for people to share your work.  

10. Ask For Feedback

Lastly, you'll want to test your article to make sure it is worthy content. You can do this by sending your article to several individuals that you trust for a little constructive criticism. This helps to ensure that you aren't writing something that is completely boring for other people to read or with errors. Also ask your audience for feedback. One of the greatest ways to build traction and engagement with your content is to get your audience involved. You now have 10 tips to create articles that go viral on social media. By utilizing these strategies on a consistent basis, you will find that your content will not only go viral, but may even be picked up by some larger news outlets only adding fuel to your fire.