Friday, January 18, 2013

Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities




Facebook’s Graph search introduces a new multi-dimensional tool for discovering people, places and things filtered by your personal friends and likes. The concept isn’t entirely new — Bing has been integrating social data into its results for over a year now now, and the Google Hotpot experiment (failed though it was) featured location- and personal recommendation-based place discovery, as well as a host of Foursquaresque features such as check-ins and reviews. However, Graph offers social search on an unprecedented scale, with access to likes, posts and preferences of users’ entire social network.
It’s been said that Facebook has become something like a search engine for people, and they’re moving into direct competition with Google with Graph. The levels of refinement are remarkable (from geographic location to employer to relationship status to hometown and more). Music preferred by people who live in Austin and Like “Motown”? Television shows for engineers over 35? No problem. Your friends with friends who work at Google? Start flexing those networking muscles.


Local search promises to be another strong point: if you need a plumber or a doctor, you’d trust your friends to make recommendations. With Graph, you can simply discover professionals in the area with a high rating from your network. It’s going to be important for small business owners to start owning their Facebook presence harder than ever.
Of course, the value of Graph is going to depend heavily on the extent of a user’s personal network — even the most dedicated of social networking addicts would be hard-pressed to Like their accountant on the ‘book. But it’s a self-fulfilling cycle: the more things that a user Likes, the more extensive and accurate their data becomes, providing better recommendations, which lead to more Likes, which grows the data further.
Users will also be able to view a comprehensive backlog of the things they’ve Liked over the years — useful for search, but not so much for the nostalgia and/or procrastination-inclined among us. Tom Stocky, director of product management at Facebook, characterizes the new capability as a “third feed” for users: you have Timeline, which allows you to see your own activity, and the News Feed, which allows you to see others’ — now the “search feed” allows you to see an archived history of what you Like (and like, for that matter).

We can only hope that “Looking For: Random Play” will make a resurgence in 2013.
But enough about search ramifications and local business: let’s talk about how this is Facebook going back to its roots as a people engine. I’m of the generation that started using the ‘book when it required a .edu email address, producing a 25-and-under wonderland of a location-based dating site (or hookup machine, if that’s what you’re into). These days, it’s positively weird to get a message or request from a stranger who saw your profile and wants to get all up ons. However, with Graph, the networking potential is enormous — I’ll be surprised if the increased access to data doesn’t lead to a massive uptick in communication specifically via Facebook, or at least reduces the stigma of having an inquiry slotted into the dreaded “Other” box.
Facebook Graph is the company’s first “beta” product, with a waitlist that will slowly open to English-speaking users first, then other languages. It’s tough to offer a value judgment on something so new, but personally, I’m optimistic. Graph’s potential is enormous to users (who doesn’t love getting personal recommendations without the effort of actually making a phone call?), businesses (who stand to gain a lot of notoriety if they play their social media cards right) and marketers (who have access to a veritable treasure trove of incredibly specific demographic targeting data) alike.
Of course, Graph will be most valuable to those who are fully immersed in the service and have friends who do the same — but with Facebook’s 800 million-strong base and the heavy-engagement nature of the service, that’s a hell of a sample size. It’s a smart move for Facebook as a company and a potentially incredible tool for its users. Keep your eyes on this space for further reports as details roll out!

4 comments:

Anonymous said...

new schools were not full to capacity on the first day, the numbers for the senior school being: accommodation 520, number on the roll 451. [url=http://www.ukdresshop.co.uk]Homecoming Dresses[/url]
[url=http://www.canadagoosehommes.com]canada goose[/url] They're afflicted and burnished yet acutely able and declining you can chafe it for hours.
You could do this simply by totally styling your biceps and triceps. [url=http://www.londongenuinepandora.com]pandora bracelets[/url] The HTC mobile price list is very competitive, so take a look at it when you visit the mobile store.. You can also get a code at a McDonald store when you purchase certain things. version.
Official FiveFingers Spyridon specifications: The Spyridon offers the same great path working experience as the Spyridon LS providing the ideal balance of foot feel and safety upon rugged ground. [url=http://www.soldesgoosefr.com]canada goose femme[/url] The charm and cozy feel that candles bring are always perfect for such a romantic event like your wedding.
However, propecia prefabricated by Merck Generics is a cheapest creation that can face rigor of DHT enzyme and can vanish dysfunctions of it.. But, at the same time, you think the stock could still rise so you don't want to sell, either.. However, since physical enhancement is your prime objective. [url=http://www.promkleidde.com/]mac duggal ball gown [/url]

Anonymous said...

I had a hard spot for her. [url=http://www.ukdresshop.co.uk]A Line Wedding Dresses[/url]
[url=http://www.canadagoosehommes.com]canada goose jackets[/url] Looking for cheap air Jordan shoes, they started out, where the limited version of their brand loyalty and purchase the Air Jordan shoes alive.
Todellinen Beast Ylitt kuulokkeet tuottaa tietty t hienosti tasapainossa riitt tarjoaa korkean p eritt onnistuneesti. [url=http://www.salemulberryshop.co.uk]Mulberry uk[/url] Some, like members of the armed forces, move from place to place and cannot commit to going to campus. WikifashionistaAmong these places, the best online shopping site is the Wikifashionista. Some people have been hoodwinked into thinking they need to spend a small fortune on clothes,shoes,and accessories.
Of course, these aren't perfect options -- you'll still pay more in the long run -- but by planning ahead you'll save yourself a very unpleasant bill to start the New Year.. [url=http://www.soldesgoosefr.com]Canada Goose Chilliwack Bomber[/url] The Golden Globe this year witnessed the rich range in fashion trends.
If you offer clothing on an auction site, be sure to clearly state what condition it's in; whether or not it's brand new and still in the package, still has tags, or if it's been worn only a time or two. Since room temperature is about 70 degrees Fahrenheit, there is a 140 - 150 degree temperature differential between the air and water. The line has two different sizes that were recently rated 90+ (outstanding).. [url=http://www.promkleidde.com/]http://www.promkleidde.com/[/url]

Hua Cai said...

cheap oakley sunglasses
swarovski crystal
mulberry handbags
fitflops sale
true religion canada
true religion jeans
christian louboutin shoes
longchamp handbags
tiffany outlet
air max 90
true religion jeans
michael kors outlet
nike blazer pas cher
michael kors outlet online
tiffany and co
longchamp pliage
lacoste shirts
timberland shoes
michael kors outlet
nike air max
adidas uk
fitflop sale
coach outlet online
sac louis vuitton pas cher
ray-ban sunglasses
coach outlet online
true religion jeans sale
tiffany jewellery
ray ban sunglasses
swarovski crystal
michael kors outlet sale
michael kors handbags outlet
christian louboutin outlet
oakley sunglasses
nike uk store
20160618caihuali

chenlina said...

chenlina20160707
kevin durant shoes 7
asics outlet
coach outlet
michael kors outlet
coach factory outlet online
longchamp bags
ghd flat iron
louis vuitton
ralph lauren
air jordans
coach outlet online
celine handbags
timberland outlet
abercrombie and fitch new york
kate spade handbags
kobe 9
michael kors handbags
gucci belts
air jordans
nike factory outlet
ray ban sunglasses
louis vuitton handbags
coach outlet
coach factory outlet
ed hardy clothing
timberland boots
adidas shoes
michael kors handbags
coach outlet
michael kors outlet
nfl jerseys wholesale
coach outlet store online clearances
hollister outlet
coach factory outlet
mont blanc fountain pens
coach outlet store online clearances
louis vuitton outlet
louis vuitton handbags
ralph lauren outlet
louis vuitton outlet stores
as