Social media strategies are developing quickly. New social media sites are being created and older ones developed. Social media has turned into a tool for various pursuits. It has engrained itself within marketing efforts and it is almost necessary to continue to develop and test the waters. Below are new things to incorporate into your social media strategy in 2013, if you have not already!
3) Use Facebook Apps: If you’ve already set up and awesome display picture and a cover photo (which I hope you have), consider utilizing the Facebook Apps portion of your page. This is a great way to promote updates from contests to services. Think about what might better engage your users and try it out. Consistent branding and aesthetically pleasing images also encourages users to check back for updates.
4) Experiment With New Facebook Features: Facebook has been making it more difficult for businesses to share content to those that follow them. It is understandable to make changes that cater better to individual users, after all, no one wants 100 updated posts from businesses that they ‘like’. However, when your reach goes down because of changes it could be beneficial to try out the feature post setting to get your business featured. This is what Facebook wants you to do, but it’s worth a short try to test results.