As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently that a new metric known as AuthorRank will become very important when it comes to search engine ranking and page quality.
- Amount of social signals (tweets, likes, shares, +1’s) and the influence of the people creating these signals.
- Comments on social sites and the influence of the people leaving the comments.
- Relevancy and quality of inbound links that point to the content