Foursquare has proven itself to be a major force in social media marketing, especially for brick and mortar businesses. With 20 million members and growing, and over 5 million check-ins per day, the Foursquare community are active trendsetters in a growing market. They are great people to bring into your establishment because they go on to share it with their friends just by checking in to your place. They might even leave tips that will bring others in or comments and reviews on your FS page.
Creating or Claiming your Business on Foursquare
Bringing in the New Crowd
Tips are a great way to inform people about your place and your neighborhood. As the venue, you can post tips about your own place or your neighborhood. The Foursquare community does not seem to like feeling overly “advertised” to, but you can get your name out there by leaving tips about interesting tidbits around your neighborhood and other (preferably not competing) nearby business to show that you are a contributing part of the local Foursquare community. If you leave tips at nearby landmarks or hotels, you might be able to lure in out-of-towners who might not know where to explore in your city. A tip could be just an ad telling people about your venue, or you can make them into a fun and engaging experience for the Foursquare user, and that’s much more in the spirit of the site and its community.