Saturday, October 13, 2012

IAB Report Shows Search Still Accounts for Lion’s Share of Online Ad Revenue

The Interactive Advertising Bureau (IAB) has released its first half of 2012 Internet Advertising Revenue Report conducted by PricewaterhouseCoopers and it is good reading.
Considering our audience it will please you to know that despite cries of the death of SEO and the move to social leaving all other ad forms behind, search still accounts for 47% of the ad revenue from the Internet space as measured in this report. The report states ‘Search revenues totaled $4.1 billion in Q2 2012, up 17% from Q2 2011, when Search totaled $3.5 billion’. Sounds healthy to me.
Here is a breakdown v. last year’s results. Notice the move made by mobile.

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