Use Twitter to converse with the target community
As points out in this post at , “paying attention could help you sell them additional items, earn referrals, and build relationships” with your audience. Shorr also recommends you don’t use Twitter solely as a channel to pump out links to your content. What you share on Twitter should be interesting, or you’ll be ignored.
Think about Instagram
Instagram is a mostly mobile platform and it’s great for connecting with individuals or other businesses that may be in need of your service, . Bell writes that when using this social media channel for B2B marketing, it’s important to keep in mind that your images are about visually influencing prospects. Since Instagram is a visual social media, Bell recommends B2B merchants use it to show off products and to give your staff some personality.
Join LinkedIn Groups
Actually, don’t just join LinkedIn groups that are relevant to your industry, . You need to be a part of the conversation, and you need to listen to what your potential customers are saying. The same thing applies if you start a group: Listen and learn, but as mentioned above, don’t spam group members with links and sales pitches.
Use Facebook ads to drive likes
Claire Jarrett, CEO of , says bringing Facebook users to your Facebook page is cheaper than bringing them back to your own website. “… it's what Facebook wants you to do, keeping them on their site,” Jarrett wrote in a post at .
But if you are going to use Pinterest, it’s important to commit yourself to the time it takes to create a breadth of compelling content,. However, as DMA 2012 speakers Orli LeWinter, director of social strategy at 360i and Sharad Veram, CEO and cofounder of pointed out during their session on Pinterest, “The absolute worst mistake you can make is creating a graveyard of boards… It could very much hurt your brand to have customers find your halfhearted account.”
Why do we say that? Because it’s pretty safe to say that if, then the social media channel is about the be big.