If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite them to sign up for a free quote, product samples or your newsletter. You can always provide a 10 point checklist highlighting your customer’s biggest pain point – such as 10 Things You Need to Know Before You Buy Your Next House. Before jumping on Facebook, Pinterest or Twitter, make sure that is where your best target customer hangs out online. Get your game plan together so that you are strategic with time online. Keep in mind that using social media is a long term marketing strategy. It will not start raining money in your business the minute you start using LinkedIn or Google+. You only need to make your mark on some social media platforms to grow your business. Here are my 6 C’s of social media marketing for your small business.