Friday, October 12, 2012

3 Social Media Engagement Strategies That Could Lose You Customers


likePeople aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on. There are many ways to get people to engage, comment and Like your brand on Facebook or reply to a tweet. However, the replies and Likes themselves aren’t the ultimate target of social media marketing.

The target is sales and if you want people to buy your product, you need to respect them. Unfortunately, a lot of brands use social media tactics that show their users minimal respect. Driving social media engagement can be really beneficial to your company, but these methods are more likely to scare customers away.

Not Replying to Questions

One of the first rules of social media engagement is to be active. If you want people to interact with your brand on Facebook or twitter, you need to post regularly. If you are very active on your social channels, you can’t afford to neglect any duty. One of those is customer service. Whether you like it or not people will see your social presence as a place to air a grievance or ask a customer service question. If you can’t, or don’t want to, answer the question on social media you should direct the customer to the right channel.

If you continue to post content on your page while a customer query remains unanswered, it looks like you don’t care. It won’t matter if you’re actively ignoring the question or not, without a visible response it looks like you think it’s irrelevant. You’re actively seeking social media engagement; you need to respond to every comment and every customer.

Begging for Likes

As a general rule of thumb, people hate to be told what to do. And they really don’t like to feel pressured. If every post on your Facebook page contains the phrase “’Like’ us if…” you’re both telling people what to do and applying pressure. Remember the word Like wasn’t invented by Mark Zuckerberg; you should want people to literally like your content. Just posting comments on Facebook to ask people to like your page will have the opposite effect.

You need to give customers a reason to Like your page. You need to post content that they find interesting, amusing or useful. If you’re posting blatant requests for Likes with no value for them, why would a customer Like your page?

Reflected Glory

A common trend that emerged during the Olympics this year was the ‘reflected glory’ Like requests. Theses posts are slightly more advanced versions of those mentioned above, but even more likely to turn customers off. They usually involve posting a picture of a local athlete and asking users to Like to show their support for that athlete. The natural question a user might ask is, ‘what does that have to do with you?’

The reason you try to drive social media engagement is to broaden brand awareness and drive sales. Getting someone to Like your photo of Andy Murray or Katie Taylor does neither of those things. Worse than that, in some users eyes the comment might as well read ‘we don’t care what you think of our product, Like this picture of something you do like to make us look good’.
The important thing here is to respect your users. If you want to drive social media engagement, give users something to engage with. You need to make sure that the content you share is relevant to your users and to you. People are very happy to align themselves with brands on Facebook. They often click Like without giving it a huge amount of thought. But if all of your 
Likes are instinctive clicks, where’s the value to your business?

These tactics are more likely to get those instinctive Likes, while more considered content will get engagement from users who might actually follow up with a purchase. If your content provides no value for your users, it probably offers no value for you either.



4 comments:

Unknown said...

gc0404
ray ban aviators
fitflop
air jordan 5
longchamp sale
timberland outlet
christian louboutin
tory burch handbags
ray ban uk
ray ban sale
longchamp outlet
giuseppe zanotti sale
michael kors outlet
tory burch flats
jordan shoes
michael kors sale
coach outlet online
michael kors outlet online
links of london jewellery
michael kors outlet
cheap nba jerseys
oakley sunglasses
ray ban aviator sunglasses
cheap nfl jerseys
salomon shoes
chanel 2.55
kate spade outlet
michael kors outlet
tod's shoes
ed hardy jeans
beats by dre,dr dre,beats headphones
michael kors uk
true religion jeans sale
true religion
michael kors outlet online
mcm backpack
discount oakley sunglasses
air jordan 11
michael kors outlet online
air jordan 9
cheap oakley sunglasses

xjd7410@gmail.com said...

20151005 junda
Louis Vuitton Bags Outlet Store
Coach Factory Outlet Stores 70% off
Real Louis Vuitton Bags
tory burch outlet
Authentic Louis Vuitton Belts Outlet Store
cheap louis vuitton
canada goose outlet
louis vuitton outlet
Authentic Louis Vuitton Handbags Cheap Online
Oakley Vault Outlet Store Online
true religion outlet
Michael Kors Outlet Online No Tax
abercrombie
ralph lauren
Louis Vuitton Bags On Sale
michael kors handbags
Louis Vuitton Handbags Official Site
fitflops
michael kors handbag
coach factory outlet online
Air Jordan 4 Toro Bravo
Louis Vuitton Handbags Factory Store
Hollister uk
Michael Kors Outlet Online Mall
Coach Factory Outlet Private Sale
Michael Kors Online Outlet Shop
nfl jerseys
New Louis Vuitton Handbags Outlet
air max 90
Christian Louis Vuitton Red Bottoms

John said...

abercrombie and fitch
louis vuitton
cheap jordans
celine bags
louis vuitton bags
cheap oakley sunglasses
michael kors outlet
louis vuitton outlet
coach factory outlet
adidas originals
mulberry handbags
canada goose outlet
coach outlet
uggs outlet
canada goose
michael kors handbags
pandora jewelry
michael kors outlet
lebron james shoes
ugg boots
toms
coach outlet store online
north face outlet
cheap oakleys
nike huarache
air max 95
the north face
air jordan retro
hollister jeans
hollister kids
nike air max
ugg boots
ugg outlet
20151124yuanyuan

xumeiqing said...

20160123meiqing
louis vuitton
pandora jewelry
uggs outlet
fitflops
kd shoes
coach outlet
nike roshe run
nfl jerseys wholesale
tory burch outlet
tory burch outlet
louis vuitton handbags
ugg outlet
uggs outlet
ugg boots
michael kors outlet
ugg australia
ray ban outlet
louis vuitton outlet
coach outlet store online
cheap uggs
chanel outlet
tory burch handbags
cheap nfl jerseys
louis vuitton outlet online
uggs outlet
ugg boots
oakley sunglasses
canada goose
louis vuitton bags
chanel bags
celine handbags
christian louboutin outlet
coach outlet store online
ray ban sunglasses
louis vuitton handbags
louis vuitton
cheap oakley sunglasses
lebron 12
michael kors handbags
giuseppe zanotti sneakers