Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising. Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers.
In addition, to illustrate the importance of social media as a marketing tool, a new survey reveals that 47% of U.S. social media users contact businesses on social media for customer service related issues. And, 30% of social media users favor social media over a phone call to resolve these issues.