Sunday, September 30, 2012

Smartphones and tablets drive an increase in impulse buying online

A new survey of UK smartphone and tablet owners shows that mobile is helping to drive an increase in impulse buying, 
particularly for clothes and music.

Almost one-fifth (17%) of respondents to the Rackspace survey said that mobile devices have increased their impulse purchases.

71% of this group said that the main reason for the increase in spending is that the process is so simple and the technology is so easy to use, while 

27% said that the experience of shopping with smartphones and tablets is better than shopping in-store.

Clothes are the most popular impulse buy for 41% of mobile shoppers, followed by books (35%), music (32%) and fast food or takeaways (14%).

No comments: