Wednesday, September 19, 2012

10 Tips to Optimising Social Media For Your Business


When social media sites like Orkut, Facebook and Twitter debuted, the paradigm of communication and public relations changed forever. These sites, and others that came after them, opened the floodgates to information-sharing.
 
But simply using a social media site for your product or service is not enough. It's all about using creative content in the right way, that is, what you say and how you say it makes all the difference. Countless businesses have made Internet history by using these Web-based tools, from global corporations to mom-and-pop outfits.
 
Remember, the key to making social media work for you is to engage, interact and keep it fresh and exciting.
 
Put yourselves in your audience's shoes 
Find out what your audience wants. Ask yourself what you would want if you were at the receiving end. Doesn't it feel great to get what you have always wanted? "How you say the expected is important," says Samit Malkani, Creative Head, Jack In The Box World Wide.
 
It's never about hardsell
Never use the social media only for direct sales promotion; it bores people. Instead, engage users with visual content, contests and discussions. Use content that will hook your audience and make them want to visit your profile again and again, and even talk about it.
 
People want to discuss new products - not buy them 
Social media users love talking about things and offering their views. They are not there to buy products online. Give them a platform that will allow them to do this. "For instance, Twitter is a portal for online social messaging and interacting with like-minded people," explains Suveer Bajaj, Co-Founder, Foxymoron. "Thus, it can be a great platform for discussion." So engage your audience and make them want to talk about your profile. Accept their advice and feedback, and conduct an online poll to capture their interest.
 
Remember, you're not the only brand in your category
Since you are bound to have competitors, you should do tons of research before you introduce your brand on social media. People are always excited to get information but it needs to be correct. This is sacrosanct. Make your brand stand out from the competition.
 
People search for products, not brands
After research, what next? It's simple - you have to be the best among the rest. Find out what is unique about you via-a-via your competitors and then highlight it. It's easy to get lost in a sea of similar products and/or services and for people to overlook you. 
 
Why people are online
Never forget, people are online for entertainment, information and utility. So entertain your audience with attractive visuals, contests and discussions. Provide them with information, like using important days/dates to gel with your product on social media. There are many upgradations to social sites which are very useful. Suveer Bajaj, Co-Founder, Foxymoron, points out, "Facebook's shift from its old format to a timeline is an advantage as one can now dig back into history."
 
 
Surprise your audience - but leave them delighted too
The equation of social media is, "What you say + how you say it," reveals Samit Malkani, Creative Head, Jack In The Box World Wide. Always excite your audience by giving them the unexpected but not shocking them. Make them an offer or modify your product in a way that will delight them. 
 
Reply to negative questions / comments as well and solve their problemNo one likes to be ignored. If someone does not like your product and posts a negative comment, you could always delete it but that will not solve the problem. Instead, talk to the user, find out exactly what they do not like or whether they had a bad experience with your product. Apologise, if necessary, and try and make amends instead of giving them a chance to bad-mouth you.
 
Your content should be topical and relatable
Stick to the topic and do not digress. Understand your brand thoroughly and speak in that voice. You could, for instance, amaze your audience or tell stories which connect with your audience.
 
It's an exciting world of social media out there. Get it right and it works! Another plus - instead of hiring an army of marketing execs, let social media do the talking. It's also a great way to save precious resources and money.

4 comments:

xumeiqing said...

20160617meiqing
ferragamo shoes
cartier love bracelet
rolex watches
longchamp handbag
dior sunglasses
prada sunglasses
oakley sunglasses
coach outlet online
michael kors outlet clearance
burberry outlet
michael kors outlet
toms
reebok uk
rolex watches
louis vuitton pas cher
michael kors outlet
fitflops
michael kors purses
adidas nmd white
cheap jordans
nike free flyknit 4.0
longchamp outlet
louis vuitton borse
fitflops
coach outlet
ray ban sunglasses
designer handbags
christian louboutin outlet
oakley sunglasses
michael kors outlet
adidas superstar
tiffany and co
yeezy boost 350
nike air max
fitflops
adidas stan smith

Unknown said...

michael kors bags
ferragamo outlet
coach outlet online
mulberry handbags
cheap michael kors handbags
oakley sunglasses wholesale
hollister shirts
lacoste polo shirts
oakley sunglasses wholesale
ray-ban sunglasses
nike air force 1
ralph lauren outlet
prada outlet online
mont blanc outlet
ferragamo outlet
cheap mlb jerseys
reebok outlet store
ralph lauren outlet
herve leger outlet
tory burch outlet
longchamp outlet
cheap jordans
ray-ban sunglasses
police sunglasses for men
true religion outlet
prada outlet
michael kors handbags
burberry outlet online
cheap jordan shoes
dior outlet
cheap oakley sunglasses
celine outlet online
true religion outlet
louis vuitton pas cher
michael kors outlet
20160618caihuali

chenlina said...

chenlina20160707
nike huarache
louboutin pas cher
cheap jerseys
oakley sunglasses
louis vuitton outlet
polo ralph kids
cheap jordan shoes
louis vuitton outlet
nike air max
nike uk
michael kors outlet
michael kors handbags
adidas originals
louis vuitton outlet
oakley sunglasses
coach outlet
hollister clothing
toms outlet
ray ban sunglasses
louis vuitton outlet online
louis vuitton handbags
louis vuitton
fake watches
michael kors outlet online
coach outlet
true religion outlet
louis vuitton outlet
coach outlet
jordan retro 11
hollister outlet
coach outlet
michael kors purses
celine bags
louis vuitton outlet stores
louis vuitton handbags
louis vuitton outlet
michael kors outlet
ghd hair straighteners
ralph lauren outlet
louis vuitton outlet
as

Unknown said...

saints jerseys
cheap uggs
lions jerseys
nike blazer
ugg outlet
adidas nmd r1
eagles jerseys
new york knicks
oklahoma city thunder
ray ban sunglasses outlet